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Being an account executive in the media industry is more than just raw sales numbers. Our focus on Local Lens is to shed some light on some of the misconceptions when it comes to pitching, tactics, and presenting radio and digital strategies. Walnut Media's Director of Sales, Adam Dobbins, and Senior Account Executive, Andrew Botwinik, share their ideas and collaborate with other local industry members.
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Episode No. 4: Increasing meeting and proposal closing ratios
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32:32
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32:32
Adam and Andrew break down the different methods of closing, and how you can tailor each one of them to fit any situation. The guys also redefine how account executives should approach cold calling to get the best success.Av Adam Dobbins and Andrew Botwinik
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Adam and Andrew challenge the current CNA process and focus their lens on the importance of what a proper Client Needs Analysis looks like, and how to adjust on the fly. Connect with Adam and Andrew on LinkedIn: Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/ Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/…
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Episode No. 2: Importance of Company Culture
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32:35
Adam and Andrew take a deep dive into the importance of having a positive company culture and how it can result in increased sales. They also look at how company culture can attract or deter talent. At the end of this episode, and in the next episode, the guys will provide the Do's and Don'ts for a successful CNA. Connect with Adam and Andrew on Li…
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Episode No. 1: Misconceptions About Radio
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35:22
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35:22
Adam and Andrew introduce themselves while tackling a number of different misconceptions about the radio industry in the first episode of Local Lens. Connect with Adam and Andrew on LinkedIn: Adam: https://www.linkedin.com/in/adam-dobbins-m-s-a0619819b/ Andrew: https://www.linkedin.com/in/andrew-botwinik-02864b184/…
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