Soul Genius Branding is a branding company devoted to helping the soul-based entrepreneur create their unique message, connect with their ideal client and grow their business.
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Having real and raw conversations about our mind body and spirit. Maybe we’ll laugh, maybe we’ll cry, we will definitely curse. Because you got to go through someto get through some, and in the end we’re all in this together.
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The Soul Stirring Branding Podcast is your safe space to explore the essence of who you are and discover how to translate that into a rich, juicy brand and website people can't stop devouring.
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Hello, My name is Marina I am so happy that you are here, my goal with this podcast is to empower, inspire and shift you into action. This podcast is for the person who knows they have a calling on their life, they have a passion and purpose they know they must live out.
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Thinking of hiring a designer? Do these things first to set your collab up for success
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When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for? In this episode, I cover four …
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Long-form or Short-form sales pages — which performs best?
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You might be wondering what length of sales page performs better. We’ve all seen the really long-form sales pages a lot of courses use for example. Is that what’s required? Or is it overwhelming for people and “death by scroll”? In this episode, I outline all the considerations you would need to make. Some of the key things to consider are: 1. What…
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Should you be wearing your brand colours anytime you are showing up in your business?
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Whether it is photo shoots, client meetings, videos or photos that you're taking for social media or other marketing, speaking at events, networking events, basically where you are showing up as the face of your brand, should you be wearing colors that align to your sort of core colors that you put on your website, and into your graphic posts on so…
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Personal Brand or Business Brand — Which Is Your Right For You?
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Personal branding as when you, as the founder, are the public face of the company. The brand is built around YOU - your stories, your lifestyle, your personality, your values. Business branding is not centred around one person’s, or the founder's values, beliefs, lifestyle, thought-leadership, style or personality. The brand is more so CONSTRUCTED …
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10 Website Mistakes That Could be Costing You Sales
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In this episode, I’ll be covering some of the design, copy and technical mistakes many business owners are making right now, which could be impacting people’s willingness to read and engage with your website and your sales. There are many, many mistakes people make and the process is quite nuanced! It’s a science and an art. The overarching theme o…
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Lead Magnets Demystified: A Step-by-Step Guide From Strategy To Tech
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Today, we're going to be diving into everything lead magnets and how to set up a functioning lead magnet from start to finish. Now, this is a topic that I think quite a few of my clients are confused about, and they don't really understand the steps involved. I often have conversations with clients about what we actually have to do to bring it to l…
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The Top Mistakes You Could Be Making With Your Client Testimonials
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In this episode, I talk about where you might be going wrong with your client testimonials and how to get really good testimonials instead. I take pride in my client testimonials being really good and I believe that didn’t happen by accident. If you jump onto the testimonials page of my website, you’ll be able to and see what I mean. If you’d like …
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What to do when your offering's promise isn't sexy
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Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is. These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises. Have a 6-figure launch, 5-steps to a $100K …
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Visual Branding - Stop Scrolling Pinterest and Figure Out What You're Trying To Communicate
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Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categories Your logo, colour palette, typography (fonts), graphic elements (illustrations, icons, textures, patterns) and phot…
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Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind?
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Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind? There’s been a lot of conversations popping up in my in the last few years or so about not using pain points in your marketing because it’s unethical. So I wanted to share my take as a mission-driven business owner here to bring s…
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Writing your brand's story without feeling super cringey or stuck
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Writing your brand’s story is probably up there as one of those things many business owners dread. Why do so many people hate it? Maybe because it feels too personal so blocks can come up. Some people find it cringey to talk about themselves. Humans are wired to share information through stories. We’ve been doing it since the dawn of time. Telling …
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When is "too soon" to invest in branding your business?
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This is a question I asked a lot! Many people think they’re “not ready” to invest in their branding and hold off for too long. Others do the process too soon before they really have the right clarity to invest. Unfortunately, there is no clear-cut time when you’re just “ready”. In this episode, I break down some key considerations to make and give …
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What the heck is brand strategy and will it really help you?
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What the heck is brand strategy and will it really help you? I get it, no one *really* wants to do strategy work. It’s not fun. It’s not sexy. And you also might find yourself thinking “What even is strategy?” It feels like this word people like to throw around, which sounds fancy and important, but do you actually need it or is it just a bunch of …
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Wordpress Vs Squarespace Vs Shopify - A deep dive
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Picking the right website platform for your business can be a confusing choic to navigate! In this episode, I’m breaking it all down for you and exploring key differences between WordPress, Squarespace, and Shopify. As a seasoned website designer who is fairly platform agnostic and has worked with all three platforms for various clients, I can give…
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How much does a rebrand and website redesign cost?
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How much does a rebrand and website redesign cost? I’m sure you’re wondering how much it actually costs to rebrand and redesign your website (or build everything from scratch). I typed into Google “how much does a rebrand cost” and the first results were: “You can expect your rebranding costs in the range of $75,000 to $150,000 to overhaul your com…
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Creating your brands "message" - AKA the hardest branding exercise there is!
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In this episode, I talk about defining your brand’s message. Your message is like “What are you trying to say?”, What’s essential that someone knows about your business and what you believe in? Imagine you were sending a message in a bottle or you had 2 minutes in an elevator or something like that… what is at the heart of what you need to share to…
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How to prepare for your personal branding photoshoot
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Welcome back! In today's episode, I'm diving into the intricacies of planning a photoshoot that aligns with your personal brand and story. I'll be sharing insights from my recent photoshoot and discussing the emotional challenges of being seen. As a personal brand, I think that having aligned authentic photos of ourselves that convey our essence an…
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Should my brand be in my style or my ideal client's style?
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In this episode, I address a common dilemma in branding: Should you base your brand style on your personal preferences or your ideal client's taste? I share insights from a client's question about aligning her brand with her personal style while considering her ideal client's preferences and my advice. This episode aims to provide clarity on naviga…
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Soul Stirring Branding: What is it and how do we achieve it?
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Episode 1 Show Notes Welcome to the very first episode of the Soul Stirring Branding Podcast! In this episode, I’m sharing: — My story from a childhood fascination with graphic design to my current mission of helping women express their essence through branding. — How I had been procrastinating creating this first episode for MONTHS. Maybe you can …
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My exact method for helping clients figure out their brand
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In this episode of The Soul Stirring Branding Podcast, I delve into my proven method for uncovering the true essence of your brand. Over the years, I've seen many business owners struggle with their brand's identity, feeling like it's a tangled mess that doesn't truly represent who they are and what they offer. This episode is all about breaking do…
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Welcome to the Soul Stirring Branding Podcast!
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Welcome to the Soul Stirring Branding Podcast where you’ll learn how to create a rich and juicy brand and website people can’t stop devouring. After working with hundreds of women to create powerful personal brands, I know one thing for certain:connecting with your ideal clients actually starts with connecting to yourself first. So we’re going ther…
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Is Brandi even who she thinks she is?
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What does failure and success look like for Brandi? Where did it all start and why is Massage such a big part of her story. And is she even who she thinks she is? dive deeper into another puzzle piece of Brandi Nichole.Av Brandi Nichole
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This One Truth Will Revolutionize Your Biz & Life
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We MUST understand who we are on a subconscious level in order to have the impact and create the results we are destined to create. We must really get it on a subconscious level because you will come up against A LOT of resistance & challenges, and if you don't understand who you are you will give into temptation. We must become the truth, we do th…
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Who you become is the biggest prize of all, why? Because people, clients, income, platforms, followers can all be stripped away from underneath your feet tomorrow But who you've become while building it all can never be taken away! Your wisdom, experiences, skills, knowledge, emotional intelligence is all internal and cannot be taken from you With …
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REMEMBER, WE EACH CARRY THE SPIRIT OF THE LIVING GOD WITHIN US, OUR JOBS IS TO GET OUT OF THE SURVIVAL PARADIGM, ALIGN WITH HIM, SO WE CAN HEAR HIM, COMMUNICATE WITH HIM & PARTNER WITH HIM.PERSONAL DOWNLOADS, INSIGHTS, VISIONS, DREAMS, MIRACLES, GODS LIVING WORD EXPERIENCED IN YOUR PERSONAL REALITY AND HEARING HIS VOICE PERSONALLY, ARE ALL MEANT T…
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Who on Earth is Brandi Nichole? And why should you listen to what she has to say?
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In this introduction to Bare your Soul with Brandi Nichole, find out a little bit about where Brandi is coming from and why she is launching her new podcast. Just scratching the surface of some of the topics she plans to dive into and share her personal experiences and what life has taught her so far.…
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Stepping Into Worthiness, Reclaiming Your Power
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You were born worthy Innately worthy You knew no lack It wasn’t a part of you until you learned it, observed it and essentially bought into it You bought into the lie that things have to be hard, that you must struggle, push and force in order to receive... Worthiness was stripped from you and it was replaced with inadequacies, a feeling of lack an…
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Are you unintentionally sabotaging your business?
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Please don't confuse going with the flow (surrendering) and self sabotage! Resistance is REAL! and it is your job to see it and step over it! If you are a committed leader, speaker, creator then you show up despite feeling shitty, despite not feeling "it" despite any of it, and more times than not you will breakthrough and the flow will kick in and…
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Learn to Surrender, Avoid Burnout!
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Soul Aligned Business & Brand Program is on presale🥳👇 This program is for you if desire to: Build a business and sell your work as an extension of your soul Impart your wisdom and truth, transforming lives with your work Become fearless in selling your work and promoting yourself Learn how to package and sell your offers Learn social media content …
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What is Causing You To Disconnect From Your Power?
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Your full time job as leader and creator is to stay connected, plugged in and aligned Where are you losing that connection? Social media? Bad habits? Looking at analytics? Associating with the wrong crowd? What thought are you engaging with? Are you busy judging people, yourself? Comparing? Are you filtering and editing your message to appease peop…
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Will You Keep Marching Forward When It's Hard?
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Can you keep marching forward with "it not working" and you're not getting the results you think you should have by now? Most people can't, this is why so few people are on top. If you can get past the heavy feelings of disappointment and keep marching forward when everyone and everything seems to be against you, I promise you, you will win, it's a…
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This Is Crucial In Building Your Coaching Business
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Don't be afraid of the work beautiful Pour your heart and soul into it, don't hold back! There are A LOT of pieces to the puzzle in this space, give yourself massive grace and time to get through it. You are building a legacy, you are creating mastery You will create impact, touch lives and build something greater than you can fathom if you plug in…
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Harness The Power Of Your Subconscious ⚡️ Attract Your Soul Aligned Clients 💸 Bring Your Goals To LIFE!
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The Magnetic Workshop Is HERE! 💸💃🏼 Here is what we will be diving into: Building trust, connection & ultimately a relationship with your audience. Taking them out of the friend zone & into paying clients (branding baby) Creating courses, offers, workshops that you are so passionate about you cannot wait to shout about them on the rooftops! Learnin…
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Make Money Doing Your Soul Work 💸 Shifts You Must Make!
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The Magnetic Coach 🔥Is here!! Step in your power and confidence to build a biz & brand in alignment with your souls calling ❤️🔥💸 ✨We will jump into how to monetize your work ✨We will dive into building a strong loyal community ✨We will cover how to make selling easy, fun and playful again ✨We will cover how to create and launch 🚀 you offers And mu…
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Quit Being Stingy With Your Offers! 💸 Sell!
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LEARN MORE ABOUT THE MAGNETIC COACH WORKSHOP HERE! 1) Mindset Shift: Take your hobby hat off, put on your business hat! Drop the shame around selling If you want to create a long term business impacting lives, living out your calling, you will need to get comfortable selling Sell unapologetically, consistently and fearlessly 2) Mindset shift: You a…
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Becoming The Magnetic Coach ❤️🔥 PT 2
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❤️🔥 LEARN MORE ABOUT THE MAGNETIC COACH WORKSHOP HERE! 1) Get crystal clear on who you are serving & what transformation she will receive once she implements what you are imparting Ask yourself these questions, as you will be speaking to your client as if you were speaking to the earlier version of you: What did I struggle with? What processes did…
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Becoming a Magnetic Coach 🔥 Make These 6 Mindset Shifts
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1) Plant your flag, own all you are and all you carry, take radical responsibility for your own results and actions, you must drop the need to have everyones permission 2) You must drop the need to be approved & validated by family, by comments, likes and results 3) Drop the comparing/competition mindset 4) Rely on no one to motivate you, you're be…
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Breathing Life Into Your Affirmations ⚡️ Bc Just Repeating Them Is Pointless 🙅🏻♀️
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For example: Saying: My work is of high service worthy of massive compensation Repeating that yet feeling 🤢out of integrity with it? If the statement of my work is of high service and worthy of massive compensation were true for you in your body What would that look like on a daily basis (what actions would you be taking?) Would you be staying up w…
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Your Soul Aligned Brand Is Missing Your Soul 🙊 Oops!!
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Building a Biz & Brand in Alignment with Your Soul's Calling is here!! 👑✨💸 woot woot 👏 this will be a value packed workshop designed to get you into creation building a brand in alignment with all you came to the planet to be!! 👇🏼https://www.marinanikiforov.com/buidling-a-soul-aligned-brand-biz Your Soul Aligned Brand Is Missing Your Soul 🙊 Oops!! …
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STOP Leaking Your Energy! 🙅🏻♀️ It's Costing You Big Time!
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Your energy is your co-creative power -It is a vital source for creation - you MUST protect it at all costs You are not where you want to be because you’re leaking YOUR vital source for creating and building a biz in alignment with who you came here to be! Where are you leaking energy? 🥴 Where are you putting you focus and attention? Are consistent…
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Being In The Void Is Part of The Journey! There is NOTHING WRONG WITH YOU!
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Being in the void is part of the journey Don’t lose it because you didn’t get the results you were hoping for the first year maybe even the second year, third or fourth, 5th 6th, It doesn’t matter And please note - There is NOTHING WRONG WITH YOU! Here’s what you MUST remember: If you woke up this morning then you still have a purpose You still hav…
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The Foundation Principle You MUST Master to Build a Soul Aligned Brand/Biz
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You can be carrying GOLD You can have the most powerful, most purposeful message out there You can be beaming with light and inspiration You can literally have an antidote to a cure! But unless you master this one foundational principle (in each area of your biz) You will not build a brand, grow a business, make the money nor have the impact your w…
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How To Stay Inspired✨When It Looks Like It's NOT working
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Staying connected, alive, awake and excited when you are receiving 0 confirmation from outside of you that "it" is working can be HARD!! And this is when the REAL work comes in! The work of staying connected to the vision, the outcome The work of staying laser clear and excited about what you are creating and who you are becoming in the process. Th…
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Step Into Your Power, Partner With God & Live Out Your Purpose!
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For more info on the workshop >> Selling From What Fuels Your Soul Workshop Remember Guilt, shame, unworthiness have no room in your partnership with God! God cannot partner with beliefs of "not good enough” Gods glory, goodness and power cannot come guilt and shame It cannot come through feeling & thoughts of shame and inadequacy Even if God spoke…
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Learn This VERY Important Key To Thrive Online, Impacting Lives
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You are doing people a MASSIVE disservice by not selling! Can you imagine your favorite coffee shop said hmmm I think we will not be open on Tuesday because well we've been open and selling all week, we don't want to come off to salezy... that sound crazy right? And you would probably be very disappointed if they weren't open everyday selling you y…
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Detaching ~ The Art of Creation - Taking it a Step Further
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I asked God why my outcome wasn’t happening what he was trying to teach me and I have a dream that I left my hotel door open and someone came and stole all my stuff and destroyed my apartment I was asking and thinking what I needed to learn from this and thought maybe god is teaching me detachment from my “stuff & My things”Detaching from What will…
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"Deciding" Is Your Co-Creative Power 🔥
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Creating from wholeness - "needing nothing" getting to have it all! Decide on your outcome- understand its possible - understand that you are fully worthy of it - use your heart as your compass to guide you, to take the inspired actions required to bring your outcome to life! 5 Keys to elevating into abundance 💵👇 https://marina-nikiforov-e771.mykaj…
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Heal your Soul & Reconnect With God - Everything you need to Succeed is Within You!
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Here's the thing you've never actually lost connection with God but you may have blocked him off, or turned off the line of communication with him. In this episode I explain how to begin the journey of healing your soul and creating a clear communication line with God and your true identity. To live fully you must be aligned with you creator and yo…
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Get out of your own way & take ACTION consistently as a spiritual leader, healer, speaker & creator online
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To my leaders, creators, healers you MUST release the OUTCOME, this is the only way to begin to take massive action Checkout my instagram blog at @marina_nikiforov
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How are you the creator of your personal money experience? Let’s break it down!
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Everything around you starts off at a neutral energy Everything around you starts off with no meaning or purpose You, as a powerful co creatorYou, as a powerful manifestor Give the things around you lifeYou give them meaningYou give them purpose You are the common denominator of your reality, your vibes, your energy, your thoughts, feelings, belief…
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