Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience. Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successf ...
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Building a Real and Thriving Community Around Your Podcast
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Have you ever wondered how to cultivate a vibrant community around your podcast? If so, you're not alone. This week, my team and I get together (as we do at the end of each month) to discuss the world of podcasting. In this episode, we’re focusing on the importance of creating and nurturing communities around podcasts. We also dive into how the shi…
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3 Simple Guest Booking Automations That Save 3+ Hours Each Week
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Do you find yourself struggling to book guests or spending countless hours stuck in the scheduling process? Is it starting to cut into your efficiency, or stalling you in getting new episodes out there? If so, today’s insights are just for you, because creating an efficient guest booking workflow can be a game changer for any podcaster. In this epi…
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Hacking the Podcast Algorithm: SEO and Visibility Tips for Podcasters
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Have you ever wondered what secret magic makes certain podcasts skyrocket to popularity, while others seem to drift in obscurity? If you're curious about how the algorithm decides which shows to promote, you're in the right place. Today, we're diving into the top three factors that influence podcast visibility and some actionable tips you can imple…
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Launching Your Podcast: A Step-by-Step Guide to Launch a Chart-Topping Podcast in 2024
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Are you ready to launch your podcast but feeling overwhelmed about where to start? Unsure how to create a timeline that will ensure a smooth and successful launch? You're in the right place. Today, I'm breaking down exactly how to make that happen with a step-by-step guide to crafting your podcast launch timeline. We cover the process into three ke…
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Boost Your Podcast Downloads: 4 Podcast Title Hacks to Implement ASAP
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Ever wonder why some podcasts get all the clicks and downloads while others don't? In this episode of As It Relates to Podcasting, I'm diving deep into the art of crafting irresistible podcast episode titles that make your audience hit play every time. I'm excited to share four proven title frameworks that consistently deliver results, plus a bonus…
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Podcast Marketing Hacks No One is Sharing: Trends and Secrets Every Creator Should Know in 2024
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Are you looking to learn all of the industry's best-kept secrets that producers don't tell you? You're in the right place! In this episode of "As It Relates to Podcasting," my team and I share invaluable insights and essential tips on mastering podcast marketing and production. We're thrilled to introduce this new monthly roundtable format, where w…
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5 Ways to Come Back from a Podcast Hiatus | Relaunch Your Podcast
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Have you taken a break from your podcast and are now unsure of how to dive back in? Don't worry—you're not alone. Here we are, returning to the air after many months OFF the air! And the truth is, many podcasters face this challenge, which is why today I'm sharing five effective ways to make a strong comeback. Podcast hiatuses are a common occurren…
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Exciting Changes Ahead: Relaunching with Fresh Podcast Content
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Hey friend! Here's a quick update to take a moment to explain the hiatus on my podcast and YouTube channel, sharing insights from my research and strategy sessions. Starting in September, the podcast will focus more on solo episodes, tangible how-tos, and shorter content that you prefer. Alongside this, we'll be sharing a new series with live compo…
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How to Build a Thriving Podcast Community: Insights from Kendall Breitman, RiversideFM’s Community Manager
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In the ever-growing world of podcasting, building a strong community around your show is essential. But how exactly do you foster such engagement? Kendall, the Community Manager at Riverside FM joins me to talk all about it. Here are some key takeaways from our conversation, providing you with actionable tips on building and nurturing a vibrant pod…
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In this week's episode, I am thrilled to be joined again by Kendall Breitman, Community Manager at Riverside FM. Building on our previous discussion, we delve into what makes a great podcast host and guest, sharing practical tips and insights drawn from Kendall's extensive experience in both journalism and community management. The Art of Being a G…
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Riverside FM Features: Recording Setup, Editing, AI Tools for Podcasters
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In this week's podcast episode, I interviewed Kendall Breitman, the community manager at Riverside FM. Kendall highlighted how Riverside FM democratizes the podcasting process by allowing users like me to record professional-quality audio and video without needing fancy equipment or a studio. She recommended using an iPhone as a high-quality webcam…
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Essential Podcast Pre Checks: What to do Before Hitting Record
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I've been podcasting since 2018 and I've learned a thing or three about the craft that I want to share with you today. What we’re covering today are three essential pre checks that you may have missed before you hit record. Plus, I have a bonus tip for you at the end of our discussion that you won't want to miss! The following tips may seem simple,…
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Here’s A Sneak Peek of my Podcast Production Process
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Have you ever wondered what goes on behind the scenes of producing a podcast? Today, we peel back the curtain and get into the intricate production process. Starting at the foundation, we talk about having a booking and client management system to streamline the scheduling process. With tools like High Level, managing booking calendars, intake form…
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3 Things You Likely Missed When Launching Your Podcast
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As a podcaster, you know that launching a podcast and growing your audience takes more than just recording and uploading episodes. You need a solid strategy in place to stand out in the crowded world of podcasting. In this post, we'll dive into three powerful strategies that will supercharge your podcast launch and growth, shared by podcasting expe…
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Save 50+ Hours a Week in Podcast Production with Descript
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In this episode, I’m teaching you how to use Descript, my favourite features (like text-based editing, AI show note generator, and creating podcast social media quotes and clips). we'll explore the power and efficiency of Descript, a game-changing audio visual editing tool favored by industry experts. One of the standout features of Descript is its…
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Steal My Podcast Set Up in 10 Minutes!
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Creating a successful podcast requires more than just great content—it also requires the right gear and setup to deliver high-quality audio and video. In this episode, we'll take you behind the scenes of my podcast setup, where I share valuable insights on microphones, cameras, recording software, and set design. Designing an engaging podcast setup…
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3 AI Tools That Will Change Your Podcast Production
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Today, we dive into the world of AI tools and how they can revolutionize your podcast production workflow. If you're looking to save time, increase efficiency, and unlock new creative possibilities, then you're in the right place. Artificial Intelligence has become an invaluable asset for podcasters. By blending AI capabilities with human creativit…
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How to Use YouTube Videos to Grow Your Business with Jamar Diggs (Part 4)
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Are you looking to unlock the full potential of YouTube for your business? In this final part of our four part series, I’m joined by Jamar Diggs, as we dive deep into the strategies and techniques necessary to leverage YouTube effectively for business growth. Why YouTube for Growing Your Business Jamar highlights the long-term benefits of YouTube, …
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These 4 Videos Types will Grow Your YouTube Channel with Jamar Diggs (Part 3)
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YouTube has become a powerhouse platform for content creators and businesses alike, offering a vast space for sharing knowledge, building communities, and attracting audiences. In a recent podcast episode with YouTube marketing strategist Jamar Diggs, the discussion delved deep into the intricacies of growing a YouTube audience from the ground up, …
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How to Create Content for YouTube with Jamar Diggs (Part 2)
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Content creation on YouTube can be a daunting task, especially when you strive to create engaging and high-quality content that resonates with your audience. In this episode of "As It Relates to Podcasting," Jamar Diggs, a YouTube marketing strategist, and I dig into the world of content creation on YouTube. Together, we share insights on creating …
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How to Podcast on YouTube with Jamar Diggs (Part 1)
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Are you dreaming of building a YouTube channel that not only attracts subscribers but also converts and generates revenue? In today’s episode of As It Relates to Podcasting, Jamar Diggs joins me to talk about how to navigate the intricacies of YouTube's ecosystem and set up a channel for success. Jamar is a YouTube Marketing Strategist for business…
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How to Use Paid Ads to Grow Your Podcast with Megan Shields (Part 4)
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In the world of podcasting, the journey to success involves more than just recording and publishing episodes. It extends into leveraging digital marketing strategies, such as paid ads, to amplify your reach and impact on social media platforms. In this final part of our four-part series, paid ads expert Megan Shields delves deep into the intricacie…
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Email List Growth Strategies for Podcasters with Megan Shields (Part 3)
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In the fast-paced world of podcasting, creators often find themselves juggling multiple tasks, from recording episodes to promoting their shows and engaging with their audience. One crucial aspect that can sometimes get overlooked is the power of email list growth. How can podcasters effectively use their email list to increase downloads, gain more…
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Boost Paid Ads for More Podcast Downloads with Megan Shields (Part 2)
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In today's digital age, podcasting has become a powerful medium for sharing stories, knowledge, and engaging with audiences worldwide. However, one common challenge podcasters face is how to increase their podcast downloads without spending all day on social media. In this episode, we get into the world of podcast growth strategies with insights fr…
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Get More Podcast Downloads with Paid Ads with Megan Shields
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In today's digital age, podcasting has become a powerful medium for sharing stories, information, and knowledge with a global audience. However, with the increasing popularity of podcasts, it has become crucial for podcasters to find innovative ways to grow their audience and stand out in a crowded market. One effective strategy that many podcaster…
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5 Podcast Production Resources you Need ASAP
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Are you a podcaster looking to simplify your processes, grow your reach, make a bigger impact, and have more listener retention and overall growth? In this episode, I'll be sharing with you five of my favorite resources for podcasters that I swear by and absolutely live by. These resources have helped me streamline my podcasting journey, and I am c…
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How to Dominate Search and Build Relevancy for Your Podcast with Anthony Nwaneri (Part 4)
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Podcasting has become an increasingly popular medium for sharing information, stories, and ideas. But with the ever-growing number of podcasts available, how can you ensure that your show stands out and attracts listeners? The key lies in dominating search and building relevancy. In this episode, we'll explore the strategies and techniques to help …
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Rank Higher on Apple and Spotify with Higher Completion Rates with Anthony Nwaneri (Part 3)
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In the competitive world of podcasts, it's not enough to just create high-quality content. To stand out and increase your visibility on platforms like Apple and Spotify, you need to focus on user engagement and boost your completion rates. In this episode, Anthony Nwaneri and I explore how you can increase your podcast's ranking by improving your c…
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How To Increase Your Visibility on Apple & Spotify with Anthony Nwaneri (Part 2)
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In today's digital age, where millions of podcasts are vying for listeners' attention, it's crucial to increase the visibility of your podcast on popular platforms like Apple Podcasts and Spotify. If you want to stand out from the crowd and attract more listeners, implementing effective strategies to boost your podcast's discoverability and visibil…
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What is Podcast SEO and Why You Should Care with Anthony Nwaneri (Part 1)
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In the vast expanse of podcasting, and the work we do with clients within the agency, I often think about how to make sure podcasts stand out and draw more listeners. This is where podcast SEO becomes crucial. In this episode, Anthony Nwaneri joins me for a four part series that dives into podcast SEO and its importance for every podcaster. Anthony…
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PR Strategies for Speaking Engagements, Book Launches, and Brand Deals with Lauren Cobello (Part 4)
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Welcome to the final episode of our four-part series with Lauren Cobello, the founder and CEO of Leverage with Media PR, and a renowned national TV personality, three-time bestselling author, and a prominent figure in the world of entrepreneurship and public relations. In today's episode, we dive into the key elements of creating a PR strategy and …
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Through the Noise: Mastering Public Relations to Stand Out with Lauren Cobello (Part 3)
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In today's crowded market, it can be a challenge for creators and podcasters to stand out and gain recognition. One often overlooked strategy is leveraging the power of public relations (PR). In this episode, we will explore the importance of PR in podcasting and how it can help you become a prominent figure in your industry. We will also discuss s…
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Building Your Brand Using Books, PR, and Speaking Gigs with Lauren Cobello (Part 2)
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In today's digital age, building a brand requires a multifaceted approach. It is not enough to have a great product or service; you also need to establish yourself as an authority in your field. This is where leveraging books, PR, and speaking engagements can play a crucial role in brand building. In this episode, Lauren Cobello joins me to explore…
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Why Every Creator Should Write a Book with Lauren Cobello (Part 1)
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In the ever-expanding world of entrepreneurship, it's becoming increasingly important to stand out from the crowd and establish credibility. One powerful tool that every entrepreneur should consider is writing a book. In this first episode of a four-part series, Lauren Cobello joins me to explore the reasons why writing a book is beneficial for cre…
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2024 Predictions for the Podcast Industry: AI, SEO, and Video Strategies
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Welcome to "As It Relates to Podcasting", the go-to place for all things podcasting, from launch strategies to growth techniques. In this blog post, I will delve into the exciting advancements happening in the podcast industry in 2024. AI revolutionizing podcast production, the significance of SEO keywords and engaging titles, the rise of video con…
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How to Convert Podcast Listeners into Paying Customers
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By now, I hope you’re getting ready to enjoy the holiday season and taking some time off to relax and recharge. I say this all the time – it's important to slow down in order to speed up and stay creative. If you’re like me, you’re taking some well deserved time to work on your projects, strategize your podcast, and start 2024 off strong. That’s wh…
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In today's podcast episode, we are diving into a topic that is essential for podcast creators - generating revenue. We will explore three main ways to monetize your podcast and turn your podcast success into overall business success. So, let's get started! One of the most common ways to generate revenue from your podcast is through sponsorships and…
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Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year? In this episode of As It Relates to Podcasting, we cover the importance of podcast auditing and share effective methods for assessing content quality and the performance of your show. I talk about why we should be …
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Prepping Your Podcast for the Holidays: 5 Tips You Need
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In this podcast, I share five crucial tips for preparing your podcast during the holiday season or any planned hiatus. The strategies covered include scheduling ahead and batch recording, communication with the audience, planning special holiday content, curating a 'best of' compilation, and planning your comeback strategy. I highlight the importan…
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PART 4 - How to Take Time off As a Podcaster with Ana Xavier
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In this final part of a four-part series, Ana and I have an in-depth discussion on how to keep a podcast active during a sabbatical, hiatus, or planned time off. We discuss various strategies such as batching content, leveraging old content, creating simple, easy-to-handle content, and setting podcast goals for the off-time. We also touch on the im…
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PART 3 - 5 Secrets to Double Your Podcast Downloads with Ana Xavier
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In this episode, we deep dive into podcast analytics with Ana Xavier, starting with the significance of IAB stats versus other metrics. We offer insights for podcast managers who can't access a client's full backend, emphasizing effective analysis even with limited access. The episode also addresses the crucial art of listening and understanding yo…
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PART 2 - Unique Podcast Social Media Strategies to Increase Engagement and Visibility with Ana Xavier
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In this episode, Ana and I take a deep dive into essential strategies to enhance your podcast's impact and reach. We dive into strategically reviewing your podcast, focusing on the critical elements that can make it stand out. We then explore the effective use of social media for your podcast, including how to connect with your audience. Next, we t…
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PART 1 - Getting Over Your Podcast Fears with Ana Xavier
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In this podcast episode, Ana and I discuss the mindset required for podcasting success. We tackle the common concern of "needing more downloads," emphasizing the value of progress and authenticity over raw numbers. We also explore the idea of success, emphasizing the importance of setting personalized goals rather than comparing oneself to others. …
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Launch Your Podcast in 3 Easy Steps
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In this final installment of our four-part series, we delve deep into the critical aspects of launching a podcast successfully. Whether you're a seasoned podcaster or just starting out, this episode offers invaluable insights into making your podcast launch a resounding success. Learn how to create an effective marketing plan tailored to your podca…
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The Only Recording and Video Equipment You Need
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In this episode, we’re talking about all of the essentials you need to record your podcast! Creating an ideal podcasting environment is crucial, and we guide you through the process of setting up your podcast recording space, as well as how to choose the right recording software. If you're considering adding video to your podcast, we’re also giving…
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Production Schedules, Guest Etiquette, and Game-Changing Social Media Promotion
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Welcome back to the podcast as we continue our journey through the intricate process of launching a podcast. As your host, I'm excited to guide you through the essential aspects of podcast production, offering valuable insights and tips that will help you take your podcast to the next level. First and foremost, we'll explore how to structure your p…
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Naming Your Podcast, Writing Descriptions, Trailers, and Intros & Outros
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Welcome to another episode of As It Relates to Podcasting. In this episode, I’m flying solo and we've got a jam-packed agenda to help you shape your podcast's identity and make it stand out in the bustling world of audio content – from launch and beyond. First things first, let's talk about something special: my membership program, exclusively desi…
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PART 4 - How to Create Epic Video Content with Lloyd George
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In this episode, we explore the dynamic world of video podcasting. From the buzz around video's role in breaking down podcasting taboos to leveraging its power for growth, this episode covers it all. We break down the in-person vs. remote recording debate and reveal how video can boost your business and revenue streams. We also give practical advic…
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PART 3 - 3 Ways to Secure Your Next Brand Deal with Lloyd George
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In this episode, Lloyd George and I are spilling the tea on brand deals and influencer know-how! Get ready to learn the ropes from the ground up, as we dive into pitching strategies, negotiation tactics, and the evolving landscape of ads. We're dishing out personal experiences and insider insights that'll inspire your journey into the world of bran…
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PART 2 - Create Podcast Content That STANDS OUT with Lloyd George
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In this episode, Lloyd George and I dive deep into the dynamic world of content creation, exploring the ongoing clash (if you want to call it that) between Podcasting and YouTube. We analyze the distinct listening habits of podcast consumers and uncover how this evolving landscape is reshaping the way we consume audio and video content. Join us as …
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