Mental Selling: The Sales Performance Podcast is a show for motivated problem solvers in sales, leadership and customer service. Each episode features a conversation with sales leaders and industry experts who understand the importance of the mindset and skill set needed to be exceptional at building trusted customer relationships. In this podcast, we get below the surface, tapping into the emotional and psychological drivers of lasting sales and service success. You’ll hear stories and insi ...
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Looking for sales performance strategies? Hoping to grow revenue? Each week, join Matt Sunshine, Managing Partner at The Center for Sales Strategy, where he and industry experts work toward a singular goal: Improving Sales Performance.
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Interviews with Sales Experts
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Business success comes down to a simple formula: (Work + Skill)*Systems = Results. We built this community to showcase how everyday people build amazing organizations so that you can use their experience to grow faster – turn decades of learning into days.
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The Happy Hour Effect: Leadership | Sales | Performance | Kristen Brown
Kristen Brown: Keynote Speaker | Bestselling Author | Media Contributor
Discover a fresh philosophy to inspire your team to love coming to work every day and give their best while they’re there to boost personal and bottom-line growth. Kristen Brown is a bestselling author, team performance expert, work/life strategist, and professional speaker who shares her proven Happy Hour Effect message to amplify leadership potential, sales, service, work/life happiness, goal-getting, personal branding and less stress. During Happy Hour, we’re at our best – connected, open ...
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Sales Management Workshop Tips, strategies, and tactics to improve sales team performance
Michael Carter
A Podcast for sales managers, business owners or anyone responsible for managing their sales force with tips and strategies to build your sales team, close more deals, increase profits, and take your management skills to a whole new level
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Ep 085 The Blend of Art & Science that is Sales
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Sales is a fascinating blend of art and science, combining human relationships with the right technology to foster and develop connections. It requires discipline, process, motivation, and resilience. In today's dynamic sales landscape, succeeding authentically demands a delicate balance between these elements.In this conversation Paul Fuller, Chie…
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Ep 084 Listening to Understand in Sales
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Technology often takes center stage in today’s world, and it's important to remember the human connection in sales. We need to find a balance between providing information and understanding our customers' needs because knowing is better than telling. By listening to our customers and truly understanding their needs, we can provide better solutions …
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Ep 083 Igniting Confidence in Sales
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Confidence is the fuel that drives success in sales. It's the secret ingredient that transforms ordinary interactions into extraordinary opportunities, helping sales professionals steadily progress in the face of challenges and setbacks.In this conversation, Meshell Baker discusses the fundamental principles of successful selling, including clarity…
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Ep 082 How to Build a Referral Selling Culture
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Referrals are like golden tickets in the world of sales. They open doors to opportunities, build bridges of trust, and pave the way for lasting connections. However, many sales professionals fail to realize the full potential of referrals due to various misconceptions and challenges. Joanne Black, founder of No More Cold Calling, joins this episode…
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Ep 081 How to Stand Out and Become Irreplaceable in Sales
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In sales, there exists a set of special habits that can turn an ordinary seller into a sales unicorn, someone who stands out and excels beyond expectations. These habits aren't magic spells or superpowers; they're simple practices anyone can adopt and master with dedication and effort. In this conversation, William Vanderbloemen, author, CEO and Fo…
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Elevating Sales Performance Through Coaching - Part 4 in Mental Selling’s Listen to Sell Series
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Sales leaders may find it challenging to grasp the true essence of effective coaching, often mistaking the practice as pointing out flaws and errors. However, coaching is much more than that. It's about illuminating paths to growth, nurturing meaningful connections, and empowering individuals to unleash their full potential.Mike Esterday and Derek …
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Ep 080 Mastering Pipeline Growth and Outbound Lead Generation in Sales
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Without a steady stream of potential customers, keeping your sales going strong is hard. Pipeline growth and outbound lead generation are essential for success in sales. It's not always easy, but with the right mindset, strategy, and persistence, you can build a strong pipeline of potential customers and keep your sales flowing smoothly.In this con…
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Deepening Listening Skills in Sales- Part 3 in Mental Selling’s Listen to Sell Series
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Mastering the art of sales requires a combination of listening, understanding, and building confidence. Sales professionals can forge lasting relationships and drive positive outcomes by prioritizing the customer's needs, demonstrating authenticity, and continually refining their approach. Mike Esterday and Derek Roberts, authors of the book Listen…
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Ep 079 Finding Your Purpose in Sales
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Having clarity of purpose plays a crucial role in sales. Tapping into your purpose not only provides salespeople direction and motivation but also helps build stronger relationships with customers and colleagues. In this conversation, Lisa Earle McLeod (also our Ep 031 guest) returns to the show to discuss the transformative power of purpose-driven…
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Quick Take: The Future of Media Sales
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Today, in this Quick Take episode, we’re wrapping up our coverage of The 5th Annual Media Sales Report by spending a few minutes to think about what this year’s findings can tell us about the future of media sales industry In short, you’ll find that while obstacles are ever-present and, in many cases, more difficult than ever, media sales managers …
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The Role of Mindset in Sales Success - Part 2 in Mental Selling’s Listen to Sell Series
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In sales, it's often said that success hinges more on who you are than what you know. Customers can easily tell if you're just trying to sell something or if you genuinely care about them, their problems, and how to help them.Mike Esterday and Derek Roberts, co-authors of the new book Listen to Sell: How Your Mindset, Skillset and Human Connections…
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Media Sales Professionals Want More Effective Marketing Strategies with Dani Buckley
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In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan, is Dani Buckley, VP/General Manager at LeadG2. Dani, as alwa…
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Ep 078 How to Crack the Growth Code in Sales
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While sales is acknowledged as vital, it is often not viewed as a strategic function. To unlock sustainable growth, leaders must champion a strategic approach that views sales not merely as a numbers game but as the execution of the company's broader strategy.In this conversation Scott K. Edinger, author of The Growth Leader: Strategies to Drive th…
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Why Are Media Sales Managers Lacking Superstars? with Beth Sunshine
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In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy. Today, we’re asking the question, “why are so many media sales managers lacking superstar talent?" Joining Matt to answer that question and more, is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture a…
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The Power of Listening in Sales - Part 1 in Mental Selling’s Listen to Sell Series
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Being an effective salesperson requires a combination of listening, empathy, self-awareness, and continuous learning and improvement. Succeeding in sales is about creating value for customers and solving their problems. And you can't do either of those things well without listening- not just to the customer, but to yourself... Mike Esterday and Der…
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Why is it Getting Harder to Convert Prospects? with Trey Morris
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In this episode, we’re continuing our season-long deep dive into the latest Media Sales Report from The Center for Sales Strategy. And today, Trey Morris, VP/ Senior Consultant here at CSS, is joining Matt to help answer the question, “Why is it getting harder to convert prospects and renew clients?” Trey brings so many great points to the table, s…
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Ep 077 Maintaining Grace Under Pressure in Sales
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The true mark of a leader in sales is revealed not during times of ease but in times of challenges. In these moments, effective sales leaders showcase their ability to adapt, communicate, and inspire their teams to overcome obstacles. The challenges become tests of the leader's skills and opportunities for growth and the forging of a more resilient…
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Why Are Organizational Goals Becoming Harder to Achieve? with Stephanie Downs
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In this episode, we’re once again diving into The 5th Annual Media Sales Report by The Center for Sales Strategy. Today, we’re exploring why sales managers are experiencing such increased difficulty in achieving organizational goals. Joining Matt to discuss that and so much more is Stephanie Downs, SVP/Senior Consultant here at CSS. Stephanie provi…
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Quick Take: Highlights from The 5th Annual Media Sales Report
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In this Quick Take episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s 5th Annual Media Sales Report by highlighting some of this year’s most eye-catching findings. In other words, by the end of this short episode, you’ll have a good idea of how salespeople and sales managers are currently feeling about their o…
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Ep 076 Continuous Learning and Development for Sales Teams
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In sales, the commitment to continuous learning & personal development becomes not just a choice but a strategic necessity for those aspiring to thrive and succeed in the competitive landscape of sales.In this conversation, Jason Grom, Vice President of National Sales Organization Development, Field Training and Coach Development at Ameriprise Fina…
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Ep 075 Elevating Conversations and Confidence in Sales
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In sales, leadership meant being the ultimate expert, the unquestioned "smartest person in the room." Consequently, leadership is no longer about having vast knowledge but about creating an environment where everyone can thrive and succeed together.Wanda Wallace is an accomplished keynote speaker, author, and Managing Partner of Leadership Forum. S…
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Ep 074 Selling with Impact using Authenticity and Trust
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"Just because you're authentic doesn't necessarily mean you're going to be effective." Authenticity goes beyond mere self-expression. It is about bringing one's best self to each encounter, because when we embrace the power of authenticity, our stories create connections and inspire those around us.Allison Shapira is a CEO and Founder of Global Pub…
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Ep 073 Mental Selling Year-End Reflection
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In the world of sales, instead of just dreaming about the result, pay more attention to doing each step well. Success isn't just about reaching the goal. It's more about doing each part of the process the best you can. In this special episode, host Will Milano takes a reflective journey through the standout moments and insights garnered from a year…
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Ep 072 Achieving Sales Goals Through Purpose-Driven Goal-Setting
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When it comes to setting and pursuing your goals, the "why" behind it serves as the guiding compass on your journey. The greater your clarity of why and purpose, the more you can tap into what will help you meet moments of challenge head on and move through them.In this episode, Jeanne Torre joins to discuss the need for goal setting to go well bey…
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Ep 071 How to Build Trust and Reputation in a Crowded Marketplace
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Success in sales goes beyond numbers. It's about building genuine relationships through transparency, authenticity, and empathy. By prioritizing these pillars, sales professionals can create a foundation of trust to connect with clients on a deeper level. This customer-centric approach fosters long-lasting relationships and sets the stage for meani…
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Ep 070 Using Brand to Turn Conversations Into Conversions
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Mastering the art of sales isn't about pushing products but about creating value and building relationships. Yet so many organizations struggle to create brand conversations that get more customers to the table and actually convert. How can you align brand marketing and sales to drive more of these conversions?To help us answer these questions, we …
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Ep 069 Exploring the Principles of Crown Leadership: Excellent, Ethical, and Enduring
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Lack of alignment between your values and the decisions made by your company will most definitely cause demotivation and burnout. Prioritizing alignment, collaborative feedback, and self-awareness is crucial to establishing a culture of trust and integrity within any organization.In this conversation, Gregg Vanourek discusses the most integral conc…
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#WomenInSales Month 2023 with Stephanie Slagle
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. Today, our guest is Stephanie Slagle, Vice President & Chief Innovation Officer at Graham Media Group. Stephanie has so many amazing insights to offer, like: Why custo…
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Ep 068 Transforming Sales Teams Through a Culture of Learning
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How do you move from a culture of ‘doing’ to a culture of learning that benefits employees and creates an impact that your customers see and feel? In this episode, Katie Anderson joins and discusses the difference between managing and coaching, stressing the need for leaders to take a proactive role in helping individuals overcome obstacles and unc…
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#WomenInSales Month 2023 with Laura Coristine
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. Today, our guest is Laura Coristine, General Sales Manager at Cox Media Laura makes so many awesome points. Such as: Why, instead of asking for feedback, you should as…
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#WomenInSales Month 2023 with Giovanna Savorgnan
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales P…
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Ep 067 Shifting Mindsets for Team-Based Selling
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It is often difficult to shift from a “go-it-alone” to a more “team-oriented” mindset if you're used to working independently. However, it is important to realize that no one person has all the answers and that true success often arises from a team's collective wisdom and diverse perspectives. Diana Gurwicz is a core team member for Leadership Stra…
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#WomenInSales Month 2023 with Lauren Cooley
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We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales P…
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Ep 066 Creating a Culture of Coaching and Mentoring in Sales
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Both coaching and mentoring focus on growth, with the intention of achieving individual and organizational goals. It’s important to keep in mind, however, the distinction between the two that often goes overlooked.Loren Margolis, an Executive Coach, Founder of TLS Leaders, Forbes Contributor, and Faculty for the State University of New York, partne…
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Ep 065 Leaning Into Your Strengths to Thrive in Sales
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Salespeople face a multitude of challenges including burnout or understanding their why, all of which can hinder personal growth. Because of this, it’s crucial to cultivate resilience, clarify roles, and foster open dialogue to combat these issues and enhance overall well-being.Jaclynn Robinson, Executive Coach and Senior Workplace Consultant, assi…
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Ep 064 Unwritten Rules and Intangibles to Thrive in Sales
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When Chantel George, Founder & CEO of Sistas in Sales, started her own journey into sales, she had no idea how much support and community she really needed to thrive. Once she found that support system, everything changed!Sales can be rewarding IF you're passionate about negotiating, problem-solving, and creating client relationships. With these at…
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Focused on Talent: 360 Executive Strength Coaching with Beth Sunshine
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In this episode, we’re wrapping up our season-long coverage of The Center for Sales Strategy’s latest Talent Magazine. Today, we’re taking some time to discuss a group of people who too often get the short end of the “development stick.” That’s right, we’re talking about leaders. Joining Matt to uncover the ways in which leaders can most effectivel…
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Ep 063 Developing Resilience as a Salesperson
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Sales is an emotional roller coaster. It comes with high highs and low lows, rejection, triumphs, and everything in between. Success requires the ability to focus on what you can control in the midst of everything you can’t.Mary Browning is one of those resilient people. She’s an experienced sales leader who's passionate about empowering others and…
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Focused on Talent: Engagement with Kate Rehling and Deborah Fulghum
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In this episode, we’re once again consulting the latest Talent Magazine by The Center for Sales Strategy. Today, we’re focusing on Engagement with Kate Rehling and Deborah Fulghum joining Matt to help break it all down. Kate and Deborah both provide super valuable insights, like: How a company culture is like a garden. If you regularly tend to it, …
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Focused on Talent: Development with Stephanie Downs and Kelly George
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In this episode, we’re taking a good look at the Development section of the latest Talent Magazine from The Center for Sales Strategy Here to help Matt determine the best ways to go about developing your people are Stephanie Downs and Kelly George. Together, Stephanie and Kelly highlight some amazing points to think about, like: Why employees want …
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Ep 062 The Power of Storytelling in Sales
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Stories are one of the most powerful tools in a salesperson’s toolbox.Here’s why:- Stories are 22 times more memorable than a series of facts or bullet points.- Stories tap into emotions in a way that pulls people in.- Stories create instant connection, turning strangers into friends.In this conversation, author, speaker, and consultant [Matthew Di…
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Focused on Talent: Selection with Emily Estey and Tirzah Thornburg
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In this episode, we’re continuing our season-long deep dive into the latest Talent Magazine from The Center for Sales Strategy. And today, Emily Estey and Tirzah Thornburg are here to help break down the latest facts and trends when it comes to selection. Together, Emily and Tirzah bring so many great points to the table, such as: Why it pays to do…
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Focused on Talent: Recruitment with Trey Morris and Mindy Murphy
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In this episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s latest Talent Magazine. In other words, we’ll be diving into exactly how you should go about recruiting, selecting, developing and engaging your people. Each week, Matt will be joined by experts from here at The Center for Sales Strategy to help break …
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Ep 061 Creating Emotional Connections Through Effective Communication
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Communicating well is at the heart of sales effectiveness. It goes beyond words on a page or messaging we can recite. It's about the ability to truly understand others, create emotional connections, ask great questions, and check for understanding before moving forward.In this conversation, communication expert [Johnny Walker](https://www.linkedin.…
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Ep 060 Boosting Sales by Leveraging Thought Leadership
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Thought leadership is a critical tool for brands, especially in B2B, but what does it do for individual sellers?In this conversation, we speak with Bill Sherman, COO of Thought Leadership Leverage and Co-Host of the Leveraging Thought Leadership podcast. He helps connects the dots between the value and role of thought leadership and creating better…
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Ep 059 Connecting Sales to the Full Customer Journey
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It's never been more important to understand your customers and what they value. But where does the customer experience begin? And how do you tactically create a consistent experience that will keep customers loyal?Jeannie Walters, Founder and CEO of Experience Investigators, joins the show to share tangible ways to put customers first through thei…
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Ep 058 Why Happiness & Fulfillment Matter in Reaching Sales Potential
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Happiness and confidence are the keys to reaching your potential in sales.Alan Allard, founder and President of Genius Dynamics, shares how developing a positive, confident mindset enables salespeople to approach clients without fear, build trust, and bounce back from rejection.Drawing from his decades of sales experience, Alan brings insights into…
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Ep 057 Aligning Passions, Values & Skills for Sales Success
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The road to success in sales is paved with passion and purpose. Understanding your personal wiring as well as your customers’ leads to measurable results.Most people understand this concept on a surface level but have a hard time being introspective enough to actually connect their passion with their work.[Alaina Love](https://www.linkedin.com/in/a…
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Ep 056 Why Brand Matters to Salespeople
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Why should brand matter to salespeople? Isn’t that marketing’s job?Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople to think twice when it comes to brand.In this conversation, they share why every salesperson should be keenly aware of both their company’s brand and their personal brand as they work with customers…
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Ep 055 Accidental Executives: Thriving as a Sales Leader
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Have you ever been thrust into an unexpected sales leadership role? Did you wonder if leadership was even the right fit for you? Craig Anderson is an "accidental executive" who equips leaders with the confidence, team-building expertise, and business acumen they need to build successful companies. He is also the host of his own podcast called Execu…
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