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Ever wonder how you can take your performance to the next level? Or develop your leadership skills to attract and retain top talent or take your business to the next level? In this episode, we explore the value of professional development services, such as training, coaching, consulting, mentorship, and mastermind groups. In your personal life, the…
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Why is the topic of succession and exit of a business one of the 5 keys to scaling a business? You’ll have to tune in to find out. But in short, the preparation it takes to exit a business takes years to do well. Unfortunately, most don’t so that is why only 30% of businesses make it to the 2nd generation. When planned and executed well creates the…
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Many businesses struggle with marketing when it doesn’t have to be that way. In order to put together a strong marketing strategy you need to understand the fundamentals of what marketing is all about and the key principles that all successful marketers employ. Once you understand the fundamentals and principles of marketing can then become simple …
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When it comes to building your business for sustainable growth a lot of attention is paid to marketing, sales, equipment, software, manufacturing, new channels of distribution and more. These are strategies and infrastructure improvements that will help the business grow. But how much attention is paid to the most important resource that is the key…
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Many employed people and even business owners are contemplating or have started a side hustle to earn a little more cash. This concept is not knew but the terminology and promotion is becoming more commonplace. Some of the advertisements and promotions of side hustle businesses make it seem easy but there are some dangers to watch out for as you em…
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Long term success of your business and brand starts in the beginning with your Go To Market Strategies which isn’t necessarily your marketing strategy.So, whether you’re in startup mode, launching a new initiative or struggling with a current one, you may need to refine your go to market strategy after listening to this interview with My guest Susa…
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Adjustments into your pricing strategy can be the quickest way to increase profitability and build a sustainable business. Unfortunately, this is commonly overlooked by most businesses and they continue to struggle financially. Consultants, coaches, and trainers are a group of business in particular that struggle in this area. Listen to this fun an…
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Many businesses learn their marketing approach through trial and error. While it is true that we can all learn from our mistakes, it’s also pretty cool if we can learn without the mistakes. Of course, you can never fully prevent mistakes, but it is possible to put knowledge on your side and learn from someone else’s mistakes. This episode I share s…
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As business owners, we tend to live by the motto “the customer is always right.” We bend over backwards for our customers to make sure they have a positive experience so they return and hopefully tell their friends and family. This is a good rule of thumb but are there times where you may need to "fire" your customer, or say no? Sometimes if you sa…
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The strategies that most business implement to grow their business usually involves marketing, creating new products/services, upgrading equipment/software/hardware, creating systems and reaching new markets. But how many times does the strategy involve listening to their stakeholders?Active listening and communicating better with your stakeholders…
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WARNING for perfectionist and planners, this episode may make you squeemish! This is the secret weapon to business success. There are all kinds of books, blogs, webinars and podcast that talk about various business growth concepts that revolve around marketing, leadership, and management but not a whole lot on this topic of the Pivot. All the topic…
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Business owners are excited when starting their business and go through a series of highs and lows of operating and building it for success. While planning for business success is always top of mind, only a few plan for an exit until it’s too late. Only 30% of all first generation businesses successfully transfer it to the next. Primarily because t…
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Many married couples do not want to mix business with pleasure. Doing business with your spouse is a disaster waiting to happen...or so they say. But if done right, not only can the marriage survive, it can thrive with your business benefiting as well. Take a listen as my wife, Kay Lee, and I interview the power couple of Jerome and Kelly Leonard o…
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Unlock the great leader that you are called to be. In honor of presidents day, let’s look at the makeup of a great leader and see what type you fall in. In researching great leaders like George Washington and Abraham Lincoln, it is clear that great leaders are not cookie cutter like. They come in all shapes, sizes and backgrounds. So let this encou…
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Many entrepreneurs are independent by nature. They have a hard time conforming into a 9 to 5 office type environment and reporting to other people. So being a business owner makes sense because they are free to create and do what they want to do. While this works well for the most part, it does have its limitations. This sense of independence also …
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Can being too busy actually limit the growth of your business? Busy is what all business owners strive to be, right? Busy with serving right customers yes but many times the business owner is busy doing a lot of things like handling a lot of duties that are not necessarily productive for the business. And even when the business is busy with custome…
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Want to reach your goals for 2019? Why not come up with one word that can be the theme for the year that you live out in business and in life. Better than a New Years resolution, one word is easy to remember, to follow and live up to. Something that you can live out everyday that can make a big impact over the course of the year. It’s simple and ca…
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As an entrepreneur you most likely set a variety of goals for the year and beyond. Sometimes you achieve them, sometimes you don’t. But how often do you celebrate those successes? If you’re like me, once you achieve one set of goals, its on to the next one. This New Year’s Eve special, we talk about the importance of celebrating even the smallest o…
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A Christmas present for you entrepreneurs. It takes a lot of faith and hope to be an entrepreneur. You have to take an idea and develop a profitable venture without guarantees. So how do you maintain having a positive outlook in the face of adversity or challenges in your business? Listen in as Eric and I talk about ways to maintain your faith that…
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The new year is upcoming so it’s time to make those resolutions and/or goals for 2019. As entrepreneurs, you may not set any new year’s resolutions, that tend to be broken within the first three weeks of the year anyway, you should still set goals for your business. But how do you set goals that aren’t too easy yet not so aggressive that they feel …
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The act of giving is not simply a good thing to do morally, socially and spiritually. It actually has many other benefits personally and in business. Most likely you’ve heard the ancient proverb, “It’s more blessed to give than to receive.” Well, this week we will talk about the various types of blessings you do receive when you give. Tune in this …
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Giving thanks in all things and circumstances is important for your long term success. You see, the most successful are resilient and don’t let the challenges in life and business weigh them down. But how do you stay positive when sales are down and/or threats in the economy are creating stress on your business? Giving thanks for the things that yo…
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One way of creating a healthy culture is to prevent sexual and physical abuse. I'ts important in all walks of life and business. The headlines are full of allegations, arrests and lawsuits regarding sexual and sometimes physical misconduct in the workplace, schools, and other organizations. Listen as I interview my first international guest, Paty A…
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A commonly overlooked area of growth for business is that of leadership. While marketing, finance, production, customer service are all important areas that can fuel growth in the business, the quality of its leadership determines its direction and limitations. Join me with my special guest Chuck Proudfit founder and president of Skillsource as we …
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Learn the difference of, how, when and why to use one or the other in your marketing strategy. When thinking about marketing, many think about the advertising side of it where you are selling your product on print, video or digital media. Problem with always advertising is people will eventually tune out. Branding is a more powerful way of marketin…
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Operating your business in a way that makes a positive impact in ways besides profit has been gaining momentum over the last couple decades. Tom’s Shoes, for example, is one of the original social enterprise companies to publicly display how a business can make money and do good at the same time. That’s being Purpose Led. But there are still many b…
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This week’s episode focuses on service based businesses like consultants, coaches, restaurants, auto mechanics, financial advisors, lawyers, accountants, etc. The marketing principles we discussed last week still apply but some of the nuances in those strategies differ a little. So tune in as Eric and I discuss marketing strategies that work for yo…
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I often get asked what type of marketing strategy is best. My answer is always, “the one that works.” It’s somewhat tongue in cheek but it’s also a true statement. The next question is, “which one works?” Well, the answer is actually much simpler than you might think. Tune in as we discuss what marketing strategy is best for your business.…
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If you’re a business owner and married than you need to tune in to this week’s episode. Whether you realize it or not or admit it or not, having your spouse take some role in the business will improve the success of it. When I say role, I mean more than just as an administrator but at minimum, “chief counsel.” The spouse doesn’t necessarily have to…
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One of the major reasons why businesses struggle financially is that they don’t charge what they’re worth. They may have “strategic” reasons why they charge less but the bottom line is that they’re afraid customers won’t pay what they’re worth. Listen in as we talk about symptoms of not charging the right price and how to overcome the fear of charg…
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We've all heard the expression, Think Outside the Box when talking about being creative and innovative. Well, I'd like to start the phrase THINK INSIDE THE BOX. Why? Because the fact of the matter is, we all face some constraints that we can't change. So true innovation happens when we come up with solutions with the boundaries we need to operate i…
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The first half of the year is over and hopefully your business is tracking toward your goals. Regardless of where your business performance lies, it’s still important to plan for a strong second half as that will lay the foundation for a better 2019. So tune in and listen as I discuss ways to finish 2018 strong with my guest Jerome Fogel of Fogel &…
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Anyone that has to get in front of the decision maker to sell their product/service understands the term, gatekeeper. That’s the assistant, wife, manager, or even a physical gate, that is the barrier between the decision maker and your sales presentation. Sometimes it’s just a matter even knowing who to talk to. So this episode discusses overcoming…
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Sometimes what holds us back from starting or growing our business is ourselves. If you’re a perfectionist like me, all your i’s must be dotted, t’s crossed, business plan checked and rechecked and on and on it goes. Guarantee of success is what we perfectionists need. But we all know that nothing is guaranteed no matter how solid the business plan…
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Lack of capital seems to be a common barrier for many who want to start a business. This week, we discuss a variety of ways for businesses in a variety of industries to start with what they have. In fact, many of the largest companies around have started by bootstrapping their business. Tune in to hear who they were and how they did it.…
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Why do so many people dread Mondays? The start of the work week. Imagine what would happen if people looked forward to Mondays? I believe we’d be happier and more productive as individuals. And as business owners, you’d infect your staff with that same productive attitude. Let’s start a revolution. Let’s start a Monday Mindshift! Tune in and get on…
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Entrepreneurs are always faced with making tough business decisions. Some work out, some don’t. The decisions that don’t work out are often made out of fear. Fear of failure or fear of success. Knowing when your decision is being made out of fear and what type of fear it is vs one made out of peace will make a big impact in future decision making. …
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Having customers that love doing business with you is obviously great for business. Repeat customers are the lifeblood for most any business. So how do you do it effectively? A great product and service is a good start but you don’t always have to have the best product out there if your customer service rocks. Listen as Eric and I discuss simple wa…
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As you’re building your business, one of the hardest things to do is make a plan and stay the course. When you don’t see a quick return on your investment and marketing dollar, most are quick to change course. Being impatient and changing course too soon can cost you thousands of dollars in lost revenue and increased expenses. So how do you know wh…
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