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Profit First For Tradies

Katie Crismale-Marshall

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Growing a successful trades business isn’t about you being the best on the tools. It’s about how you Profit, Plan, Prepare and Prosper, so you can create a business that supports you and your family. This is the podcast for tradies who are ready to transform their business from a cash-eating monster to a money-making machine.
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You’re a real estate investor who is passionate about real estate and making a difference in your community. You’re a hard worker and you love the freedom that comes with being your own boss and owning your own business. You started this business because you wanted more time and money in your life, but financial freedom seems to always be on the other side of that “next” deal. Like most real estate business owners, you are broke and have no control over your finances, and it’s hard to admit ...
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In this episode of Profit First for REI podcast, we interviewed Maura McGraw. She is a marine veteran, a mother, and an active real estate investor. Being a marine veteran, she talks about what she learned in the military and how it helped her in real estate investing. She also shares her Profit First journey from where she came from. You will lear…
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Building a profitable trade business isn't just about swinging hammers — it's a juggling act of managing finances, teams, and growth. In this candid conversation, Dean Backman from Backman Builders and Build Insite sits down with Katie to uncover the secrets to financial mastery. Brace yourself for a refreshingly honest look at the struggles tradie…
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If you're a tradie or builder feeling overwhelmed by the challenges of running a successful business, this episode is a game-changer. Join Dean Backman from Backman Builders and Build Insite as he pulls back the curtain on the transformative power of collaboration, education, and financial mastery in the trade space. He shares his journey in the bu…
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"Even if you are still working a day job, you can still do this on the side and should do this on the side until you have a pipeline." In this episode of Profit First for REI podcast, we interviewed David Randolph. He is a real estate investor best known for his highly profitable success in the Short Sales arena. He has one of the best systems that…
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Mounting ATO tax debt is a growing concern for many businesses, with some owing hundreds of thousands of dollars. Katie Crismale-Marshall understands the three biggest frustrations: constantly chasing your tail, never getting on top of things, and not knowing where you stand financially. She emphasises the importance of having a clear plan to pay o…
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"The biggest piece of advice I'd give people of what I learned from that is, nobody is going to manage your money but you." In this episode of Profit First for REI podcast, we have Bill Allen. He is a real estate investor and the owner of 7 Figure Flipping. He and his team currently flip and wholesale 200+ deals every year. Bill shares his advice o…
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"Get profitable and pay yourself first." If you want to become smarter financially and know where your money is going, we have a perfect guest! In this episode of Profit First for REI podcast, we have Chris Miles. Listen as he talks about the thought process of people around money. He also shares some tips on how you can pay yourself twice in your …
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In this episode of Profit First for REI podcast, we are joined by Dan Haberkost. He is a real estate investor focusing on new development, land investing, and consulting. Dan talks about marketing and the fears he had about spending money on it. He also talks about incentivizing employees and the expectations he sets for them. Listen and enjoy! Key…
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In this episode of Profit First for REI podcast, we have Frank Iglesias. He is a real estate investor who tells several deep things about his real estate journey. Frank is well-versed in many areas of real estate. He talks about the right coach in his life that helped turn him around, the right timing, and books that helped him. Listen to this epis…
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Are you aware of just how crucial your financial team is to the success of your business? They can make or break your company and be instrumental in how soon you can achieve your goals. In this episode of Profit First for Tradies, Katie Crismale-Marshall discusses the importance of building a strong financial team for your business. She emphasises …
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"I love verbs more than nouns when it comes to money. I don't care what you call my money." For today's episode, we have Mark Willis. He is a certified financial planner and a real estate investor who works with people from 50 states and around the world to help them build real wealth outside of Wall Street. In this episode, he talks about the more…
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In this episode of Profit First For Tradies, Katie Crismale-Marshall speaks with Simon Davis, a fencing contractor and coach who has transformed his business and mindset by implementing the Profit First system. Simon candidly shares his past struggles of being a "broken man," working excessively long hours yet barely making money. He attributes muc…
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In this episode of Profit First for REI podcast, we have Jason Lavander. He has been an entrepreneur since 2016, flipping houses, building a team, learning the process, and getting coaching and training. He shares about his journey of Profit First and what he is then versus now. He also talks about the evolution of an investor. Listen because it wi…
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In this episode of the Profit First for Tradies podcast, Katie Crismale-Marshall interviews Simon Davis, a fencing business owner and coach from the north coast of New South Wales. Simon shares his powerful story of losing everything in his fencing business years ago due to poor cash management. Despite having systems for operations, he lacked a ca…
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"People become entrepreneurs because they want freedom, they want control. What happens is typically, the profession and the phase to get more and do more ends up controlling them." Joining us in this episode of Profit First for REI podcast is Brad Chandler and Yvonne Trost. Brad and Yvonne's passion is to help people. They created a program as an …
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This episode of Profit First for REI podcast will give you more hope. Wherever you are now, there is a way out of it! Lindsay Sharma, a mom and wife, has been in real estate for a year, but she is doing a great job! In this episode, she tells her journey in the real estate world and the money struggles she has gone through. Listen as she shares how…
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The year has just begun, but are you already playing catch up in your business? This happens to many entrepreneurs during this critical time, but this doesn’t mean it should be the norm. Stick around to find out how you can free your business from this crippling routine. In this episode of Profit First For Tradies, Katie Crismale-Marshall stresses …
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"Understand what you are trying to achieve and stick with it because it's easy to get distracted." In this episode of Profit First for REI podcast, we have Kathy Fettke. She is the CEO and Co-Founder of Real Wealth Network and the host of The Real Wealth Show. Kathy is a real estate investor, licensed Realtor, and a certified coach who will give yo…
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"If I would have implemented Profit First sooner, I would have realized the potential that the business had a lot earlier than I did..." In this episode of the Profit First for REI podcast, we have Mathew Pezon. He is a seasoned real estate investor, bilingual engineer, and businessperson. He shares his story of his leap of faith into real estate, …
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Ask your current bookkeeper this critical question — Can you please let me know what I need to do to make sure that when I look at my Xero dashboard, my invoices are correct, my bills are correct, and my reconciliation is no more than seven days? The answer you get will reveal if you should stick with them or if it’s time to equip your business wit…
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In this episode of Profit First for REI podcast, we have Alicia Jarrett. She is the co-founder at Supercharged Offers and has been in real estate for eight years. Listen as she gives you practical advice on marketing in the real estate investing world. Alicia will also teach you how to get the leads so you can make more money to keep. There's a lot…
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Are you on the fence about implementing Profit First in your business? Or are you one of many who have taken the plunge but are yet to reap the benefits of this so-called money-making business tool? This is your lucky day because this episode has the information you need In this episode of Profit First for Tradies, Katie Crismale-Marshall stresses …
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Are you having trouble connecting with people? Do you have sellers ghosting you? Our guests for today are Jeremy Beland and Dan Toback. They will give you incredible information about connecting with people. It is one of the best episodes if you want to bring a deal in the door. Be intentional with every conversation. They give practical steps wher…
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Have you declared 2024 to be your year? Is this the year you’ll have better control over the different aspects of your business, particularly your finances, and finally do all the things you’ve been planning for so long? It’s about time to take concrete steps toward success, and this episode is the perfect tool to guide you in the right direction. …
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There are three things all investors need, and all business owners need to protect to build the company they want to build. Trevor Mauch, the CEO of Carrot, a tech entrepreneur and investor, is passionate about entrepreneurship and its impact on life, community, and prosperity. He has all the practical advice for investors and entrepreneurs. Listen…
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Want to have a lot of practical advice on your real estate investing journey? We have Liz Faircloth on the show. She is one of the co-founders of a massive movement, 'The Invest Her' podcast. Liz started in her 20s not knowing anything about investing, or business and with no money to invest. Now, she owns and manages millions of dollars of real es…
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Vision is essential for your business. In this episode of Profit First for REI podcast, Derek Dombeck will teach you how to create a vision for your business and your life. He will also help you make sure your business aligns with that vision. Derek is a successful investor, national speaker, and international best-selling author. He has been in th…
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On this episode of Profit First for REI podcast, we have Brandon Richards. He has been in real estate for nine years, focusing on wholesaling and manufactured housing. He talks about the lessons he learned on his investing journey, the quickest route to success, and his semi-traditional way of real estate investing. Listen as he talks about these t…
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If you ever have the slightest intention to sell your business, understanding its value is crucial. Strategic pre-planning for the sale can enhance your value builder score so you sell at a premium multiple of earnings. In today's discussion, Danielle delves into one of the eight key drivers to improve profitability: monopoly control. Following tha…
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"How to structure business better to create the lifestyle that I wanted?" If you have this question, we have Zach Lemaster to answer it! Zach is a seasoned real estate investor who has accumulated a large portfolio of rental properties across multiple markets. He talks about his "Rich Dad, Poor Dad" journey and doing real estate while he has anothe…
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In this episode of Profit First Nation, Danielle discusses the importance of relishing your ownership and maintaining a balance between personal and business finances. She emphasizes the need to take ownership of key areas in your business to ensure long-term success. These key areas include owning your day, owning your numbers, owning Profit First…
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Do you want to know how to get into real estate in a way where you have fewer properties to obtain financial freedom? Listen as we interview Sam Wegert in this episode of Profit First for REI podcast. He talks about co-living and making more money from the properties you already have. Things like spending, keeping, and making more money, and lots o…
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Episodes ending in 0 are Q & A sessions designed to help entrepreneurs operating their businesses in the zone of permanent profitability continue to thrive. Danielle is excited to host a quiz edition to test your Profit First IQ. There are no scores today, but the correct answers to these questions determine your prowess to do Profit First right to…
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In this episode of Profit First for REI, we have Toby Mathis. He is a speaker, author, investor, and one of the founding partners of Anderson Advisers. Toby talks about the best ways to get the most from your rentals. He also gives breakdowns of processes for different mindsets and team members he had. How to become an actual real estate investor w…
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In this final 2023 episode of the Profit First For Tradies podcast, Katie Crismale-Marshall thanks her listeners for tuning in throughout the year. She reminds us that the holiday season is an extremely busy time for tradies, but this doesn’t give us a valid excuse for overlooking a crucial task — invoicing. Failure to accomplish this before the ye…
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Many business owners shy away from asking questions out of embarrassment or because they’re harbouring certain misgivings. However, asking questions — even those that might seem repetitive or silly — is critical to learning how to effectively run your business and being instrumental in helping it grow. In the second part of this episode of Profit F…
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In this ALL IN edition of Profit First Nation, Danielle welcomes Kelly Sullivan Ruta, a clinical psychotherapist turned coach, focused on building an unstoppable team by cultivating emotional agility. Kelly shares insights into the concept of the Ultimate Inner Operating System, emphasizing the importance of skills like emotional agility and emotio…
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In this episode of Profit First for REI podcast, we have Mathew Pezon. He is a real estate investor turned business owner and owns hundreds of units. Mathew tells his story from having to live deal-to-deal to now having over a year's worth of cash reserves in the bank. He also shares how the whole process of mental shift helped him on his journey. …
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Successful businesses require continued learning and growth. However, many entrepreneurs get stuck in ineffective, outdated practices taught or influenced by previous mentors. In this episode of Profit First For Tradies, Duayne Pearce shares his journey on how he broke the mould and transformed his business by acquiring expert help and investing in…
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Do you ever feel overwhelmed or anxious about your business finances? Are you avoiding looking at the numbers because they stress you out? If so, it's time to get clarity and control with a simple cash management system, Profit First. In this episode, Matt Jones explains how implementing Profit First transformed his marketing agency that serves tra…
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In this episode, Danielle is joined by Mike Michalowicz, the author of Profit First, as they tackle questions from Mike's email inbox regarding doing your Instant Assessment. In addition to highlighting the importance of adhering to established profit percentages as a business grows, they provide additional guidance to another business owner to use…
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"Provide good value. If you do that, you will find success." In this Profit First for REI podcast episode, we interviewed Bob McIntosh. He is an expert in the marketing space, particularly in online marketing. Know more about marketing, internet marketing space, and providing value to find success. If you have trouble making money, this episode is …
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In this episode of Profit First Nation, Danielle discusses the importance of the "Switzerland Structure" in your business. The Switzerland Structure is about avoiding over-dependence on a single customer, employee, or vendor to ensure the long-term success and profitability of your business. Danielle emphasizes the need for diversification, custome…
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"Sales is not just about making the money. It's also about how you make everyday relationships better in your life." In this episode of Profit First for REI podcast, we have Steve Trang, a sales coach who helped hundreds of clients generate millions in sales over the past few years. If you want to close more deals, make more sales, and apply the pr…
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In this episode of Profit First Nation, host Danielle Mulvey reveals her seven key principles that she consistently applies to her business operations. She shares personal anecdotes and practical examples to illustrate her modus operandi. Danielle underscores the value of these principles in her own journey as an entrepreneur and how they have cont…
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"You need to continue to get better because the market changes, people change, and all that stuff." In this episode of Profit First for REI Podcast, we have Jeremy Beland. He is a real estate investor and a client of Simple CFO, who has acquired 400+ off-market properties since 2017. Listen as he talks about how he got into real estate, what kept h…
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The most successful business owners never stop learning. Education is the catalyst that sparks growth, innovation, and positive change. So how can you make professional development a priority amidst the chaos of daily operations? In this episode of Profit First For Tradies, Katie shares the key lessons she learnt from a recent continuing education …
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We welcome back the ever-popular Billie Anne Grigg, Profit First Professional’s Chief Profit Guide. Together, Danielle and Billie Anne dive into the intriguing world of "above the line" expenses within the Profit First framework. The episode covers above-the-line expenses, such as materials, subcontractor costs, pass-through expenses, franchise fee…
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"I want to talk. I love doing deals and real estate as the vehicle. I love creating value and solving problems." We have Anthony Coffey for this week's episode of Profit First for the REI podcast. He had a lot of great insights from being in the real estate world for over ten years. In this episode, he shared tips on how he built his business and w…
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How often have you hired someone only to discover they were a “Mis-Hire.” Today’s episode of Profit First Nation is about hiring mistakes that could have been avoided. Danielle gives examples of failed hirings and the points the interviewer overlooked on the candidate’s resume or in the interview. Don’t miss these red flags when you conduct your ne…
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