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Media Hotshots

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Media Hotshots

Nick Osborn

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Interviews with some of the most celebrated Editors in Lifestyle media in the UK today. The aim of this series is to provide PRs and brands with an insight into the daily workings of each publication, and hopefully provide some golden nuggets of information and best practices to get into each Editors good books, and therefore coverage. They'll be discussing their journey to becoming an Editor, how things have changed since then, and more recently, the Editorial structure and process of the p ...
 
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Our first interview of 2021 is with the amazingly brilliant: - Anna Morley - Style Editor at Real Homes Magazine Anna was a photographer realising her passion for publishing following a spell at photo agency ZUMA Press in LA, and Weber Shandwick in Scotland, and then 'procured', shall we say, a role as Picture Editor at Thomson Reuters, before movi…
 
Is Edelman and Cision’s Communications Cloud Partnership a watershed moment in the PR world? In this podcast, Kevin Akeroyd, CEO of Cision, and Steve Barrett, PRWeek editorial director, discuss this major development and its impact on the PR industry. They also dive into Cision’s acquisition of public relations platform TrendKite and social media c…
 
Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insight, ensuring your content is delivering the right message to the right audience, and what makes effective st…
 
Michele Moore and Jeanine Liburd discuss the strengths of paid, earned, and owned media in handling a crisis, how do you determine the best mix of advertising, PR, and marketing during these times, how the president effectively uses social media, which department - comms or marketing - takes the lead during a crisis, and some best case examples fro…
 
Nadine General of Dixon Schwabl and the PGA’s Sandy Cross chat with Bernadette Casey, executive editor, PRWeek, about whether the need to ensure diversity and inclusion is changing PR’s approach to media relations, how PR pros can promote ethical journalism, and what are some effective strategies for working with bloggers, vloggers, and influencers…
 
Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of marketing and business development, both of Random House Group, sit down with PRWeek managing editor Gideon Fidelzeid to discuss connecting earned media to broader marketing and communications directives, how the drive toward integration has …
 
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