Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place. Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level ...
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A podcast series to help you navigate the overwhelm around online course creation and sales.
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Unlock Course Creation: A millennial mom's approach to impactful online courses
Cassandra Meszaros
Ready to turn your expertise into a profitable online course, but not sure where to start? Unlock Course Creation is your go-to podcast for practical, no-fluff advice on building courses that inspire and transform. Hosted by a millennial mompreneur, this show dives into the step-by-step strategies, honest insights, and real-life stories of what it takes to create and launch impactful online courses. From discovering your course promise to designing a curriculum that keeps students engaged, e ...
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Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing
Jono Petrohilos (Online Marketing / Course Creation Expert)
If you're an Online Course Creator or you want to learn how to create an online course successfully, then this is the podcast for you! Every week our host Jono Petrohilos interviews a different expert in the Course Creator space covering a wide range of topics including online courses, course creation, membership sites, social media, and online marketing. We also have one of the largest and most engaged Facebook Groups in the world for Online Course Creators with over 7,000 members - feel fr ...
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#021 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities
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What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success isn’t just about the numbers. Through personal stories and fresh ins…
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Crafting Your Course Roadmap: The Power of Objectives - 4
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In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, Cassandra Meszaros unpacks the essential role of course objectives in building impactful online courses. Objectives serve as guideposts that keep your course aligned, organized, and effective—not only for your clients but also for you as the cou…
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#020 Redefining Success in Online Courses: Measuring Impact Beyond Metrics
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What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenue? Or is it something deeper—something more impactful? In today’s e…
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#019 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue
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What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert. James brings decades of expertise in emotional selling and marketing, sharing the …
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Promise Made, Promise Kept: The First Step to Course Creation Success - 3
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Episode Summary: In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, host Cassandra Meszaros dives into the importance of a clear and concise course promise as the cornerstone of successful course creation. She shares actionable tips to define who your course is for, what it will teach, and the t…
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#018: The Myth of Learning Styles - What You Need to Know as a Course Creator
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Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success? In this episode of The Art of Online Course Creation, host Shannon Boyer takes a deep dive into the widely held belie…
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#017 Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield
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Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explore how to create genuine connections with your audience while stayi…
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How to Speak Your Clients’ Language and Build a Course They’ll Love
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Episode Summary: In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, host Cassandra Meszaros dives into the art of truly understanding your clients and how this knowledge can transform your course creation process. By learning to speak your clients’ language and addressing their specific needs, g…
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#016 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module
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When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing modules that hit the perfect balance—structured enough to guide your learners but flexible enough to meet their need…
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#015 Creating a Course That Is Responsive to Students' Needs - Coaching with Brenda Chilstrom OTR/L
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In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators. This episode features Brenda Chilstrom, an award-winning pediatric occupational therapist and feeding specialist. Brenda shares her journey and challenges in creating he…
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Why I’m Here: My Story, My Passion, and My Podcast Mission
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Welcome to the very first episode of Unlock Course Creation: A Millennial Mom's Approach to Online Courses! 🎉 I’m so excited to have you here as I kick off this podcast journey and share my story with you. In this episode, you’ll get to know a little bit about who I am, my background, and why I felt called to start this podcast. I’ll also dive into…
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#014 The Power of Guest Experts and Bonus Content to Boost Engagement and Value
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Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your main content. What You'll Learn: The difference between core content a…
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Meet Your New Go-To for Creating Courses That Transform
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Welcome to Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses! In this quick trailer episode, I’m here to give you a sneak peek into what you can expect from this podcast. If you’re ready to create an online course that doesn’t just inform but truly transforms, then this podcast is for you. Hosted by me, Cassandra Mesza…
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#013 Your Legal Guide for Course Creation in Canada: Expert Advice from Corinne Boudreau
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Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corinne’s got a knack for making legal lingo easy to understand, all while adding her perspective as a fellow course c…
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#012 Essential Legal Tips for Online Course Creators: Annette Stepanian Breaks It Down (U.S. Edition)
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In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette is the founder of Your Legal BFF, a resource for easy-to-use, industry-specific legal templates and training. Toget…
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#011 Building a Thriving Learning Community: Proven Strategies for Course Creators
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Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses. Shannon delves into the powerful imp…
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#010 Top Insights from Veteran Course Creator Teri Holland: Must-Know Lessons for Online Success
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In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of e…
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#009 What is an "Edupreneur"? How This Key Mindset Can Transform Your Course Creation Success
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In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to crea…
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#008 The 10% Myth: Why Knowing Just a Little More Than Your Students Can Hurt Your Course Creation Success
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In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creat…
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#007 Secrets to Scaling Your Online Course to Six-Figures and Beyond with Elizabeth Chappell
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In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from…
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#006 Why Pre-Selling Your Course is a Risk You Can't Afford to Take
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In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and a…
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#005 The #1 Metric You NEED To Be Paying Attention To!
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Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again. In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much…
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#004 Finally Complete Your Course: Get Unstuck, Get Inspired, and Get Empowered!
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In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process. Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course. From overcoming the fear of imperfec…
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#003 The Top 5 Course Creation Mistakes and How to Avoid Them
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Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a must-listen! We uncover the top five mistakes that course creators often make, which can be the difference between a course that flops and one that flourishes. More importantly, get actionable strategies…
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#002 Why High-Touch, High-Quality, High-Impact Courses BOOST Success
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In this episode, we're diving into the three pillars of online course success: creating high-touch, high-quality, and high-impact courses. Contrary to the popular belief that online courses should be passive income generators, we're exploring why a more engaged, hands-on approach can lead to greater student satisfaction and long-term success. Disco…
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#001 Is Creating an Online Course Right for Your Business?
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In this episode of "The Art of Course Creation," we tackle the critical question: "Is Creating an Online Course Right for Your Business?" We delve into six key considerations, including alignment with your business’s mission and values, selecting the right course type, choosing a valuable topic, setting realistic revenue expectations, and understan…
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Trailer - Welcome to The Art of Online Course Creation!
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Welcome to The Art of Online Course Creation - the podcast where we talk (like no one else does) about how to create a successful, scalable, and sustainable online course. In this episode you'll learn: - What the podcast is all about and why you want to make sure you don't miss a single episode, - How the podcast will help you create amazingly succ…
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[S1 E12] Designing a funnel for your online course (hint: no fancy tech required)
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You don’t need to pay for funnel building software - or for someone to build you a ‘funnel’ for your online course. Because a funnel is not the ‘tech stack’ you use to host and deliver your online course. It’s the journey someone takes from not being an online course student to investing in your course. In this episode of the Online Course Strategy…
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[S1 E11] How to protect your intellectual property as an online course creator
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One of the most common questions I get asked about online course creation is about how to protect your course content from copycats/theft. In fact, I’ve seen new course creators spend so long worrying about this and exploring their options - they never actually get their course on sale. In this episode, I’ll share how to protect your intellectual p…
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[S1 E10] Pricing your online course and mistakes to avoid
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When I first started out with online course creation, I used to tie myself up in knots about pricing. And - because I didn't know any better - I'd end up looking at what other people were charging for online courses and charge the same/similar. Even if it meant I was underpricing/making a loss on my own course! In this episode, I’ll share what I’ve…
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[S1 E9] Having a ‘Fail Fast’ Strategy (and why it’s vital for online course success)
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I sold 120+ copies of my new EBook: Create Your Online Course In 48 Hours over a five day period. But why bother selling a £9.99 EBook? Why not just create an online course and charge more? Find out in this episode of the Online Course Strategy Made Easy podcast - along with why a ‘Fail Fast’ strategy is vital for online course success. Get my FREE…
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[S1 E8] Funnel software (and other online course tech you don’t need)
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I’ve wasted thousands on tools/tech I just didn’t need for online course creation. Which is why I now advise my clients to keep things simple - with free or low cost tech. Or resources they are already using in their business. In this episode of the Online Course Strategy Made Easy podcast I ‘fess up about some of things I wasted money (and time) o…
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[S1 E7] Weird online course myths to be aware of
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I’ve heard some funny stuff about online courses over the years. Including: you can’t launch a course without a membership site/online platform, your course must be CPD accredited and you need to build out a ‘funnel’ (if you’re selling an online course, you already have one!). If you’re new to online course creation and sales, it can feel really ov…
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[S1 E6] Choosing a course topic (it’s not about you baby)
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While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients. Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism) was all about matching the ‘right’ content with the ri…
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[S1 E5] Creating the perfect lead magnet for an online course
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Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’? In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show…
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[S1 Ep 4] Bad advice I gave on audience building (and what changed my mind)
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Five years ago, if you’d asked me whether you should build your audience before you launch an online course, I’d have said yes - absolutely. So what changed my mind? And what advice would I give now - with ten years experience of course creation and sales behind me? That’s exactly what I share in this episode of the Online Course Strategy Made Easy…
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[S1 Ep 3] Why creating the shortest online course possible should be your priority
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Did you know most people don’t complete online courses? I didn’t until a good few years into my course creation journey (completion rates are often just 10-20%). And I really *should* have known - because I’ve invested in many online courses I haven’t completed (and some I haven’t even opened). But I didn’t connect my own learner behaviour with my …
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[S1 Ep 2] How to generate income from your online course - before you’ve finished it
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Something I wish I'd learned earlier about online course creation is that you *can* generate income from online courses before you've created your signature online course. But like many new course creators, I got caught up in thinking I needed to spend months creating a big multi module online course. In this episode of the Online Course Strategy M…
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[S1 Ep 1] Things I’ve wasted time/money on as a course creator
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Confession time - I wasted a LOT of time/money on resources and tools I didn’t need in the early days of my course creation journey. In the first episode of the Online Course Strategy Made Easy podcast I’ll share my course creation journey - including a bit of my ‘back story’ - and some of the mistakes I made in the early days (so you can avoid mak…
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[S1 Trailer] Welcome to the Online Course Strategy Made Easy podcast
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I’m Janet Murray - I’m a business strategist, copywriter and online course creator. And over the last decade, I’ve generated hundreds of thousands of pounds in sales of digital products - including online courses, EBooks, memberships, planners/journals, templates - you name it I’ve sold it online. I’ve also helped hundreds of clients create and lau…
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Circle Platform Shaping Communities: Inside Circle with Its Co-Founder
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Andrew Guttormsen Andrew Guttormsen is the Co funder and COO Circle Platform- the all-in-one community platform for creators and brands Connect with Andrew https://www.linkedin.com/in/andrewguttormsen --- Want to connect with the Course Creator Community on Facebook? J…
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How Jason sold his online course business for 8 figures
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Jason Dion Jason is a former college professor and the lead instructor at Dion Training Solutions. He has multiple information technology professional certifications, including Certified Information Systems Security Professional (CISSP), Certified Ethical Hacker (CEH),…
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How Lisa makes multiple 6 figures… w/o social media!
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Lisa Fink. Lisa Fink is a course creator, blogger, puzzle lover, former teacher and mom to 4 Yorkies. She is also a 7-figure online business owner, reaching the top 1% seller status on Etsy and Teachers Pay Teachers in a noticeably short amount of time. Whether you’ve …
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How an online course led to a $30million dollar business with Brian Moran (from Samcart)
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Brian Moran Brian is is the Founder and Director of SAMCART. He’s also the host of the Podcast Channel 5-Minute Marketing Connect with Brian https://www.linkedin.com/in/brian-moran-13836115/ https://www.brianmoran.com/ --- Want to connect with the Course Creator Commun…
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How Dray made $27K in her first month of selling digital courses
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Dray Dray is a digital coach and entreprenuer. She helps people make $500 by selling digital products they didn't create! Dray Connect with Dray https://instagram.com/digitalmoneydray https://www.instagram.com/draymus https://www.digitalmoneydray.com/ --- Want to conne…
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How Lindsay made over $880K selling online courses and retired her husband
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Lindsay Bowden. A high school math teacher for 8 years, Lindsay is now an online course creator specializing in creating math resources. She also trains teachers on how to create their own resources. Connect with Lindsay https://www.instagram.com/lindsaybowden/ https:/…
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How Rav makes over $20K a month selling a $67 product… while working a 9-5!
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Rav Sharma Rav is a Digital Products + Passive Income Coach. She helps people make money online, create multiple streams of income, and achieve financial freedom. Connect with Rav: https://www.instagram.com/thepassivewayy/ --- Want to connect with the Course Creator Co…
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How to sell courses via Email Marketing with Monica Badiu
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Monica Baiu Monica is a Copywriter & Coach. She writes engaging, compelling emails and funnel pages that prioritize value overpressure, driving conversions and a long-lasting relationship with her audience. Connect with Monica: https://www.monicabadiu.com/ https://www.…
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How Amanda makes over $20K a month selling a $99 course
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Amanda Kohal. Amanda is the Creator of the original Instasite™️. She is also the Founder & Digital Strategist of The Wolfe Co- It's social media that converts. The Wolfe Co serves as a home and community that amplifies and educates business owners, supports growing bra…
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How Nick become a full time course creator teaching graphic design
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Nick Saporito Nick is a graphic designer, content creator, and founder of Logos By Nick LLC. He started his career as a freelance graphic designer on crowdsourcing sites, Elance and Upwork where he worked with more than a thousand clients. In 4 years Nick was able to l…
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