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Der etailment-Podcast über Online & Retail im Zeichen der Digitalisierung. OR – das ist der etailment-Podcast für Omnichannel, E-Commerce und Start-ups im Zeitalter des Digital Commerce. Jede Staffel widmet sich mit unterschiedlichen Experten in mehreren Folgen einem Schwerpunkt-Thema und schaut dabei auch über den Tellerrand des Handels, fragt nach, wie sich Digital Business, Management, Job und das eigene Leben in den Zeiten der Digitalisierung wandeln. Ein Angebot von etailment.de "OR", a ...
 
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show series
 
Here we go - continuing with my "blogs that matter" editions of the hits/misses interactive video show, I'll be diving into the recent milestone blogs Gartner's Hank Barnes has published on enterprise buyers, via his own dialogue with Geoffrey Moore ("Crossing the Chasm"). Barnes and I will also revisit our debate on how informed today's enterprise…
 
Yep, on this edition of Enterprise hits/misses radio, Josh Greenbaum and I will settle our differences on customer success. Bonnie Duncan Tinder of Raven Intel will join us to reveal her latest research on the problematic role of professional services partners in customer success initiatives. Join us for this live discussion and yes, your comments …
 
Hybrid events aren't nearly what they could be - and here's someone who can help us change that. Yes! Enterprise hits and misses video show is back, and with a doozey. Paul Richards, huge influence on my thinking on hybrid events, will join us for an interactive session. Richards is the Director of Marketing for HuddleCamHD. He'll share how he pion…
 
Josh Greenbaum issued a scorching blog post, "Death to all silos!" It's a tour de force of enterprise possibilities - and shortcomings. In our usual no-holds-barred interactive manner, we're going to get to the bottom of this post - including practical actions for customers, vendors, and SIs. BONUS: At the 40:00 mark, Hyoun Park makes his hits/miss…
 
The Enterprise hits and misses video show returns with a much-anticipated guest, John Belden of Upper Edge. Belden has outspoken field views on transformation - what works and where companies go wrong. We'll count them down and, as usual, field plenty of audience questions along the way. In a hits/misses exclusive, Belden also reveals new research …
 
Yep, this is part two of the crossover show between my guest Brent Leary's show and my hits/mises video blowout. Brent will take data privacy, and what the data is showing re: enterprise data privacy. Since it's crossover time we'll also pick up on our hybrid events and video discussion, since Brent is the enterprise video master over on his "A few…
 
"The dangers of legacy SaaS" is a concept I have under development. Here's where Brian and I may differ - and why I brought up the problem of "legacy SaaS" in the first place. Yep, this is a solo flight from me, presenting my Legacy SaaS methodology - but there are some vocal audience members for back and forth. Come join the chat and say your piec…
 
Yep, Bonnie Tinder of Raven Intel makes her triumphant return - and she brings fresh data on project success (or not), via her HCM cloud project research. Let's hash this out - as usual, bring your best questions and astute observations :) If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks…
 
In this "blogs that matter" edition of hits/misses video, we'll dig into several of CX gadfly Thomas Wieberneit's notable blog posts. Join this free-for-all as we talk about how NOT to manage your customer journeys, why we DON'T want a 360 degree view of the customer, and why "ecosystems" are not what they appear. Sound like fun? Yes, you can get B…
 
Is legacy SaaS a real thing? Join the debate as returning champ Brian Sommer riffs on Jon's argument with a SaaS 1.0 to SaaS 2.0 slide deck banter. Where are vendors getting stuck? And why does this matter to customers? Bring your sharp questions and BS filters as usual - this is the usual jugular participation Friday show. Note: to see the slides,…
 
This Friday, Constellation's Nicole France and Liz Miller will crash my Enterprise hits/misses video show together. Join this audience participation free-for-all, which will kick off with discussion of Nicole's lightning rod blog post, It’s Time to Set the Record Straight on Customer Data Terminology. Can we get customer data right? Will cookieless…
 
Join us for this action-packed free-for-all with the always-frank, buzzword-allergic Maureen Blandford. She'll be counting down her top reasons you will (or won't) transform - and how to bridge that gap. We'll talk about the deep need for change in sales/marketing, and, she may even share a special announcement or two. Yes, you can get Busting the …
 
Join for an all-in chat with Josh Greenbaum on his longstanding case for "extreme heterogeneity." And that gap between what vendors dream about (account control) versus what customers really need. And how so-called "customer success" initiatives trip on this, or not. Josh also kicks off the "blogs that matter" theme debut for the show... Yes, you c…
 
In this April Fools edition - Brian Sommer and I used to criticize vendor ranking and evaluation firms. No longer - there's gold in them thar hills, and we're getting our piece. There's a role for you here too. Join us as we unveil a unique proprietary system to unlock the keys to successful enterprise software projects, powered by an algorithm tha…
 
This should be a good one, as Adam Mansfield counts down his top tips for cloud vendor negotiation, as we peel back the hype on SaaS software. Time to dig into how to achieve project success with cloud vendors - and the obstacles in the way. Mansfield will field your questions- we'll also poke deserved fun at what drives cloud buyers crazy. Yes, yo…
 
Jon Reed of http://www.diginomica.com hashes out what he overlooked in the last episode with Brian Sommer deconstructing cloud ERP benefits. Time to hash out what we missed last week. Jon also shares how this stacks up with different models of enterprise transformation. SAP/HR expert joins Jon later in the program to reflect on lessons from a major…
 
Returning champ Brian Sommer rejoins the Enterprise hits and misses video show to talk cloud ERP project issues, benefits, and share project horror stories. Bring your questions and snarkitude. Note: if you want to see the slides as we talk through them, check the video replay at http://www.youtube.com/jonathanwreed. Yes, you can get Busting the Om…
 
Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challengi…
 
Retail analyst and consultant Jake Knowles of BJSS drops in for an interactive, audience-driven Q/A chat on the retail outlook for 2021. We'll take on retail debates like AI in retail, facial recognition and "employee experience" versus the Amazon approach to retail workers. Jake will share what he's learning from BJSS customers, what we've taken f…
 
Supply chains have been severely tested - but what have we learned? What does a modern supply chain look like? Is a predictive supply chain viable? No one has pushed into these issues more than SCM expert and outstanding enterprise blogger Lora Cecere. This open discussion with Lora and Jon Reed of http://www.diginomica.com promises to be a classic…
 
In this audio-only edition of Jon's Enterprise hits and misses video show, Jon Reed of http://www.diginomica.com starts out on a solo flight rant/overview of his methods on B2B content strategy and critique of hyper-personalization. He hits on why this matters for individuals and enterprises. A key issue: marketing and sales need to change, and it'…
 
In this audio-only version of Jon's Enterprise hits and misses radio show, Jon Reed is joined by champ Brian Sommer and unbridled audience chat - featuring diginomica colleague Den Howlett in dinner prep mode - as we try to get to the bottom of the factory of the future use case. We countdown the factory buzzword hype, talk supply chain disruptions…
 
In this audio-only version of Jon's Enterprise hits and misses video show, Jon puts Raven Intel's Bonnie Tinder on the hot seat to reveal her data on HR transformations in 2020 - what worked and what didn't. We'll countdown the top HCM project mistakes - and the characteristics of a successful HCM project. As usual, audience questions will carry th…
 
The audience peppered Jon with questions on this edition of Enterprise hits and misses radio, his last show of the year - as he count down the worst project mistakes and shares the use case methodology he uses on diginomica. SHOW DISRUPTION: about 30 minutes in, Jon is joined by Brian Sommer and then Thomas Wieberneit. These practitioners also shar…
 
Next up on the Enterprise hits and misses video show, we'll countdown top IoT project misconceptions and project lessons with Mrinal Wadhwa, CTO and Head of Product, Ockam.io. You'll be able to pepper Mrinal with questions as we go, as many of you know he is always bringing new ideas and important takes. (This is the audio replay of the show, you c…
 
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