Bästa Omnichannel podcaster (2023)

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The Omnichannel Marketer

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Brooke Harris from Goodmylk on Growing in the Coffee Shop Channel 21:29

6d ago21:29

21:29

In this episode, we meet Brooke Harris, founder of Goodmylk. Goodmylk is plant-based milk with all the goodness of homemade qualities with clean ingredients. We will learn how Brooke Harris`s personal health issues and passion for making homemade products led to building the GoodMylk brand. Other topics covered in this episode Plant-based products …

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The Omnichannel Marketer

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Hasan Hasmani from Underdog Games on Collecting Emails from Amazon 19:17

6d ago19:17

19:17

In this episode, we meet Hasan Hasmani, founder, and CEO at Underdog Games. Underdog Games creates family board games, most notably the “Trekking” game series including Trekking the National Parks, Trekking Through History, and HerStory. Hasan shares the founding story of the business and the road to $5M in annual sales. Topics covered in this epis…

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The Omnichannel Marketer

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Breanna Atkinson from Kokada on Getting Started in the Natural Food Channel and Amazon's Role in Discovery 25:14

7d ago25:14

25:14

In this episode, we meet Breanna Atkinson, founder, and CEO of Kokada. Kokada is a coconut spread that is sugar-, nut-, and gluten-free. We will learn how Breanna Atkinson co-founded Kokada during COVID and hear her journey from farmers' markets and co-ops to Amazon and larger retailers.. Other topics covered in this episode How kitchen experiments…

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The Omnichannel Marketer

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Matt Mullenax from Huron on Humanization of Brand and Maintaining Margin on Amazon. 22:25

12d ago22:25

22:25

In this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand. Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive as a founder. Topics covered in this episode The value of being human and telling relatable stories Immediate feedbac…

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The Omnichannel Marketer

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Cedar Carter & Lauren Farraye from The Good Patch 26:22

15d ago26:22

26:22

In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch . The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations. Topics covered in this episode Organic retail first expansion What an Omnichannel strategy…

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The Omnichannel Marketer

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Ronak Shan from Obvi on Preparing for Launching in Walmart 21:14

16d ago21:14

21:14

In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue. We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. Other topics covered in t…

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The Omnichannel Marketer

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Sandra Velazquez from Nopalera on Building a Brand Magnet and Turning Down a Shark Tank Deal 30:43

26d ago30:43

30:43

In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera. Nopalera is a Mexican botanical for bath and body that celebrates Latina culture. We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bathy and beauty brand that turned down a Shark Tank deal. Othe…

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The Omnichannel Marketer

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Live from the National Hardware Show - The Omnichannel Marketer 29:06

26d ago29:06

29:06

In this episode, Kait is at the National Hardware Show in Las Vegas where she met four hardware experts: Alyssa DeSio from Paragon Scott Collins from YAT Brian Nooner from Twist & Seal Curtis Newman from DK2 Topics covered in this episode Representing a portfolio of brands Brand licensing and partnerships Going from OEM to a consumer brand The nuan…

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The Omnichannel Marketer

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Mike De Santis from Canopy - How to Sell a Product with 80% Subscription Rates! 22:16

29d ago22:16

22:16

In this episode, we meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations. Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. . We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subs…

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The Omnichannel Marketer

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Kevin Wong from Lunar - The Power of Demos in Driving Retail Velocity for an Alcohol Brand 27:19

1M ago27:19

27:19

In this episode, we meet Kevin Wong, co-founder of Lunar, the first Asian-American craft hard seltzer. Kevin is a hands-on founder and demo machine, doing 100s of events in the last couple of years, including trade shows, food and beverage fairs, and in-store demonstrations. In this interview, we cover how Lunar had a highly unusual launch direct-t…

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The Omnichannel Marketer

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Jake Karls from Mid-day Squares - Making it Rain Snack Bars in Target 33:15

1M ago33:15

33:15

In this episode, we meet Jake Karls, the co-founder and "rainmaker" at Mid-Day Squares and resident Social-Personality. He builds relationships and makes noise. Mid-Day Squares manufacture Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was. We will learn how Jake makes it rain via making friends onli…

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The Omnichannel Marketer

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Episode #0 - Welcome to the Omnichannel Marketer with Kait Stephens 10:13

1M ago10:13

10:13

In this episode, we meet Kait Stephens, the Queen of QR codes and CEO of BRIJ. Kait got her start as a private equity investor focusing on omnichannel and the future of retail. This is where she uncovered frustrations with the disconnect between a brand’s online presence and its real-life experience in stores. This frustration inspired her to start…

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Busting the omnichannel - enterprise hacks and chats

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ERP as a data platform? BI pitfalls and potentials - with Joni Girardi 33:15

2M ago33:15

33:15

In this on-site podcast from Acumatica Summit 2023, Jon Reed talks with Joni Girardi of DataSelf. ERP as a data platform? Extracting more value out of ERP was a big topic at the show. Acumatica customers - like all ERP customers - are looking to get more out of their ERP investment with analytics, planning, and improved reporting. Girardi has spent…

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Busting the omnichannel - enterprise hacks and chats

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DevOps and AIOps - what is their relevance in ERP shops? A post-SAP TechEd roundtable 56:01

4M ago56:01

56:01

Jon didn't think SAP TechEd put enough emphasis on DevOps and AIOps, so he set about to correct that, via a roundtable with John Appleby and Brenton O'Callahan of Avantra, and Martin Fischer of Neptune Software (Fischer is also the lead for DSAG's DevOps interest group). But is DevOps even relevant in an ERP context? And what about AIOps? How do we…

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Busting the omnichannel - enterprise hacks and chats

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Debating hybrid events - and how the metaverse fits in 1:14:36

4M ago1:14:36

1:14:36

Jon is back on the CRMKonvos show to make his case for why hybrid events matter - and to issue a scorching grade to vendors (and yet, the grade is an improvement over the spring). The CRMKonvos gang, Thomas Wieberneit, Ralf Korb and Marshall Lager once again keep the hot seat hot, but making sure that Jon is forced to comment on how the metaverse m…

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Busting the omnichannel - enterprise hacks and chats

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Industry clouds - separating BS from reality with CRMKonvos 1:01:01

4M ago1:01:01

1:01:01

In this special appearance, Jon joins the CRMKonvos gang in the hot seat, to help sort industry cloud BS from reality. Industry clouds matter - but customers should evaluate carefully. What are the true criteria? Jon shares his views, while the smart CRMKonvos gang of Thomas Wieberneit, Ralf Korb and Marshall Lager keep the hot seat hot. This repla…

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Busting the omnichannel - enterprise hacks and chats

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The great customer success - a meaningful discipline or marketing creation? 1:06:11

4M ago1:06:11

1:06:11

Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven Intel was on hand to share data and find a way forward. As usual, the audience brought their sharpest…

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Busting the omnichannel - enterprise hacks and chats

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The practical hyper-personalization debate - myth, reality, or buzzword bingo? 1:13:31

7M ago1:13:31

1:13:31

Yep, we're back! Time for a jugular, interactive session on hyperpersonalization. Join CX smarties Marshall Lager and Thomas Wieberneit as we define this term, probe into why it's needed (or not), and, most important, what practical do's and don'ts apply to enterprises? Bring your sharpest questions as always, and let's do this. Also check the itun…

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Busting the omnichannel - enterprise hacks and chats

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Why aren’t services firms part of the transformation they provide? - With Tinder and Sommer 1:06:13

9M ago1:06:13

1:06:13

Yup - we're back. Join us for a vigorous discussion of the overlooked role of services partners in transformation efforts. Bonnie Tinder of Raven Intel and Brian Sommer will count down the top things to look for in services firm selection - and the worst services firm characteristics and warning signs. Bring your sharp commentary and smart question…

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Busting the omnichannel - enterprise hacks and chats

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Live from Planful Perform Vegas - continuous planning vs inflation, AI hype and more with Hyoun Park 33:48

9M ago33:48

33:48

Let's see how hits and misses "live" does on the road talking analytics in the real world and more with Hyoun Park of Amalgam Insights, one of the smartest/most interesting enterprise thinkers I know... Final note: this 30 minute show was live from Planful Perform, Las Vegas. I didn't get the sound completely right, this was my first live stream on…

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Busting the omnichannel - enterprise hacks and chats

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Busting HR project myths - an HR data reveal with Stacey Harris 1:08:15

1y ago1:08:15

1:08:15

Buckle up... First time hits/misses video guest Stacey Harris, Chief Research Officer at Sapient Insights Group, is going to unfurl fresh HR data and debunk HR tech myths. We'll also get into the underrated keys to HR project success. The audience brought their sharpest questions and comments, and Stacey was ready to roll! Also check the itunes cha…

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Busting the omnichannel - enterprise hacks and chats

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Retail in 2022 - where are the wins and pitfalls? With Guy Courtin 1:13:22

1y ago1:13:22

1:13:22

Now rescheduled for this Friday! The problems retailers face amidst supply volatility and Amazon/Walmart dominance are immense. The retail year kicks off at the NRF big show - and our hot seat guest, Guy Courtin, was actually on the ground (I was not). We'll get Courtin's view of the highs and lows of the show (and most interesting tech). Bring you…

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Busting the omnichannel - enterprise hacks and chats

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Why is digital transformation falling short? With Eric Kimberling 1:07:14

1y ago1:07:14

1:07:14

On this edition of the enterprise hits and misses show, join me and first-time guest Eric Kimberling of Third Stage Consulting as we hash out the fundamental problem: if transformation is essential, than why are we as an industry continually falling short? Kimberling will be unveiling, and counting down his digital transformation do's and don'ts. N…

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Busting the omnichannel - enterprise hacks and chats

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The highs (and lows) of CX in 2021 - with Liz Miller and Nicole France 1:14:18

1y ago1:14:18

1:14:18

Aka "revenge of Nicole and Liz", or the "Liz and Nicole show," join me as we wrap the hits/misses show year with unfiltered tour through the year in CX, CRM, and marketing run amok. The audience brought their usual sharp commentary as Nicole and Liz counted down their highs and lows of the CX year. Yeah, this should be fun.... Yes, you can get Bust…

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Busting the omnichannel - enterprise hacks and chats

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Behind the 2022 un-predictions - how the techno-sausage is made! With Brian Sommer and Jon Reed 29:50

1y ago29:50

29:50

Ever wondered how diginomica's annual un-predictions get made? Want a first hand look at a hyper-agile waterfall best practice methodology like no other? Oh yeah - we've got slides baby! Want to take a crack at building your own crystal ball? Paging all tech ninjas and prognosticators - join us for the un-predictions launch release. Feel free to br…

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Busting the omnichannel - enterprise hacks and chats

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Crossing the enterprise buyer chasm - A live chat with Gartner‘s Hank Barnes 1:03:08

1+ y ago1:03:08

1:03:08

Here we go - continuing with my "blogs that matter" editions of the hits/misses interactive video show, I'll be diving into the recent milestone blogs Gartner's Hank Barnes has published on enterprise buyers, via his own dialogue with Geoffrey Moore ("Crossing the Chasm"). Barnes and I will also revisit our debate on how informed today's enterprise…

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Busting the omnichannel - enterprise hacks and chats

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Customer success debunked and rebooted - a live talk about the role of service providers and SIs - with Josh Greenbaum and Bonnie Duncan Tinder 1:09:50

1+ y ago1:09:50

1:09:50

Yep, on this edition of Enterprise hits/misses radio, Josh Greenbaum and I will settle our differences on customer success. Bonnie Duncan Tinder of Raven Intel will join us to reveal her latest research on the problematic role of professional services partners in customer success initiatives. Join us for this live discussion and yes, your comments …

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Busting the omnichannel - enterprise hacks and chats

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Getting hybrid (and virtual) events right - with hybrid event pioneer Paul Richards 58:07

1+ y ago58:07

58:07

Hybrid events aren't nearly what they could be - and here's someone who can help us change that. Yes! Enterprise hits and misses video show is back, and with a doozey. Paul Richards, huge influence on my thinking on hybrid events, will join us for an interactive session. Richards is the Director of Marketing for HuddleCamHD. He'll share how he pion…

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Busting the omnichannel - enterprise hacks and chats

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Death to all silos - debating the customer-first enterprise, with Hyoun Park and Josh Greenbaum 1:04:33

1+ y ago1:04:33

1:04:33

Josh Greenbaum issued a scorching blog post, "Death to all silos!" It's a tour de force of enterprise possibilities - and shortcomings. In our usual no-holds-barred interactive manner, we're going to get to the bottom of this post - including practical actions for customers, vendors, and SIs. BONUS: At the 40:00 mark, Hyoun Park makes his hits/miss…

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Busting the omnichannel - enterprise hacks and chats

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The do's and dont's of transformation, and the danger of SI value erosion - with John Belden of UpperEdge 1:03:51

1+ y ago1:03:51

1:03:51

The Enterprise hits and misses video show returns with a much-anticipated guest, John Belden of Upper Edge. Belden has outspoken field views on transformation - what works and where companies go wrong. We'll count them down and, as usual, field plenty of audience questions along the way. In a hits/misses exclusive, Belden also reveals new research …

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Busting the omnichannel - enterprise hacks and chats

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Brent Leary - Talking impact of data privacy, the art of enterprise video, and more 53:43

1+ y ago53:43

53:43

Yep, this is part two of the crossover show between my guest Brent Leary's show and my hits/mises video blowout. Brent will take data privacy, and what the data is showing re: enterprise data privacy. Since it's crossover time we'll also pick up on our hybrid events and video discussion, since Brent is the enterprise video master over on his "A few…

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Busting the omnichannel - enterprise hacks and chats

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Beware of Legacy SaaS - a concept worth the debate 1:05:23

1+ y ago1:05:23

1:05:23

"The dangers of legacy SaaS" is a concept I have under development. Here's where Brian and I may differ - and why I brought up the problem of "legacy SaaS" in the first place. Yep, this is a solo flight from me, presenting my Legacy SaaS methodology - but there are some vocal audience members for back and forth. Come join the chat and say your piec…

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Busting the omnichannel - enterprise hacks and chats

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Bonnie Tinder on the gap between project success and mediocrity 1:06:53

2y ago1:06:53

1:06:53

Yep, Bonnie Tinder of Raven Intel makes her triumphant return - and she brings fresh data on project success (or not), via her HCM cloud project research. Let's hash this out - as usual, bring your best questions and astute observations :) If you believe in unfiltered/unsponsored enterprise content, consider giving this show a lovely review, thanks…

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Busting the omnichannel - enterprise hacks and chats

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CRM buzzword destruction and deconstruction - with Thomas Wieberneit 1:07:39

2y ago1:07:39

1:07:39

In this "blogs that matter" edition of hits/misses video, we'll dig into several of CX gadfly Thomas Wieberneit's notable blog posts. Join this free-for-all as we talk about how NOT to manage your customer journeys, why we DON'T want a 360 degree view of the customer, and why "ecosystems" are not what they appear. Sound like fun? Yes, you can get B…

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Busting the omnichannel - enterprise hacks and chats

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Is legacy SaaS a thing? Debating the SaaS 1.0 to 2.0 model and why it matters to customers 1:03:49

2y ago1:03:49

1:03:49

Is legacy SaaS a real thing? Join the debate as returning champ Brian Sommer riffs on Jon's argument with a SaaS 1.0 to SaaS 2.0 slide deck banter. Where are vendors getting stuck? And why does this matter to customers? Bring your sharp questions and BS filters as usual - this is the usual jugular participation Friday show. Note: to see the slides,…

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Busting the omnichannel - enterprise hacks and chats

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Getting customer data right, and other CX blogs/rants/beefs, with Nicole France and Liz Miller 1:15:26

2y ago1:15:26

1:15:26

This Friday, Constellation's Nicole France and Liz Miller will crash my Enterprise hits/misses video show together. Join this audience participation free-for-all, which will kick off with discussion of Nicole's lightning rod blog post, It’s Time to Set the Record Straight on Customer Data Terminology. Can we get customer data right? Will cookieless…

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Busting the omnichannel - enterprise hacks and chats

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Getting off of Legacy Mountain - obstacles to enterprise tranformation, with Maureen Blandford 1:00:48

2y ago1:00:48

1:00:48

Join us for this action-packed free-for-all with the always-frank, buzzword-allergic Maureen Blandford. She'll be counting down her top reasons you will (or won't) transform - and how to bridge that gap. We'll talk about the deep need for change in sales/marketing, and, she may even share a special announcement or two. Yes, you can get Busting the …

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Busting the omnichannel - enterprise hacks and chats

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The problem of extreme heterogeneity in the enterprise - with Josh Greenbaum 51:57

2y ago51:57

51:57

Join for an all-in chat with Josh Greenbaum on his longstanding case for "extreme heterogeneity." And that gap between what vendors dream about (account control) versus what customers really need. And how so-called "customer success" initiatives trip on this, or not. Josh also kicks off the "blogs that matter" theme debut for the show... Yes, you c…

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Busting the omnichannel - enterprise hacks and chats

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Breaking news - Quadrants and Waves are challenged by upstart vendor evaluator 10:31

2y ago10:31

10:31

In this April Fools edition - Brian Sommer and I used to criticize vendor ranking and evaluation firms. No longer - there's gold in them thar hills, and we're getting our piece. There's a role for you here too. Join us as we unveil a unique proprietary system to unlock the keys to successful enterprise software projects, powered by an algorithm tha…

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Busting the omnichannel - enterprise hacks and chats

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Avoiding the SaaS lock-in blues - discussing cloud project results with Adam Mansfield of UpperEdge 1:04:40

2y ago1:04:40

1:04:40

This should be a good one, as Adam Mansfield counts down his top tips for cloud vendor negotiation, as we peel back the hype on SaaS software. Time to dig into how to achieve project success with cloud vendors - and the obstacles in the way. Mansfield will field your questions- we'll also poke deserved fun at what drives cloud buyers crazy. Yes, yo…

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Busting the omnichannel - enterprise hacks and chats

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The great cloud ERP benefits debate - what did we miss? 1:14:13

2y ago1:14:13

1:14:13

Jon Reed of http://www.diginomica.com hashes out what he overlooked in the last episode with Brian Sommer deconstructing cloud ERP benefits. Time to hash out what we missed last week. Jon also shares how this stacks up with different models of enterprise transformation. SAP/HR expert joins Jon later in the program to reflect on lessons from a major…

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Busting the omnichannel - enterprise hacks and chats

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Deconstructing cloud ERP benefits, project meltdowns and more 1:27:39

2y ago1:27:39

1:27:39

Returning champ Brian Sommer rejoins the Enterprise hits and misses video show to talk cloud ERP project issues, benefits, and share project horror stories. Bring your questions and snarkitude. Note: if you want to see the slides as we talk through them, check the video replay at http://www.youtube.com/jonathanwreed. Yes, you can get Busting the Om…

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Busting the omnichannel - enterprise hacks and chats

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Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey 1:08:56

2y ago1:08:56

1:08:56

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challengi…

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Busting the omnichannel - enterprise hacks and chats

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Retail outlook - the highs and lows of retail in 2021, with Jake Knowles of BJSS 1:16:14

2y ago1:16:14

1:16:14

Retail analyst and consultant Jake Knowles of BJSS drops in for an interactive, audience-driven Q/A chat on the retail outlook for 2021. We'll take on retail debates like AI in retail, facial recognition and "employee experience" versus the Amazon approach to retail workers. Jake will share what he's learning from BJSS customers, what we've taken f…

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Busting the omnichannel - enterprise hacks and chats

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Supply chain upheavals and modernization - what have we really learned? With Lora Cecere 1:02:49

2y ago1:02:49

1:02:49

Supply chains have been severely tested - but what have we learned? What does a modern supply chain look like? Is a predictive supply chain viable? No one has pushed into these issues more than SCM expert and outstanding enterprise blogger Lora Cecere. This open discussion with Lora and Jon Reed of http://www.diginomica.com promises to be a classic…

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Busting the omnichannel - enterprise hacks and chats

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The great B2B hyper-personalization and content strategy debate - and B2B selling fails 1:22:01

2y ago1:22:01

1:22:01

In this audio-only edition of Jon's Enterprise hits and misses video show, Jon Reed of http://www.diginomica.com starts out on a solo flight rant/overview of his methods on B2B content strategy and critique of hyper-personalization. He hits on why this matters for individuals and enterprises. A key issue: marketing and sales need to change, and it'…

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Busting the omnichannel - enterprise hacks and chats

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Factory of the future showdown - realistic or BS? With Brian Sommer 1:14:05

2y ago1:14:05

1:14:05

In this audio-only version of Jon's Enterprise hits and misses radio show, Jon Reed is joined by champ Brian Sommer and unbridled audience chat - featuring diginomica colleague Den Howlett in dinner prep mode - as we try to get to the bottom of the factory of the future use case. We countdown the factory buzzword hype, talk supply chain disruptions…

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Busting the omnichannel - enterprise hacks and chats

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Talking HCM project success and failure - with Bonnie Tinder of Raven Intel 1:10:58

2y ago1:10:58

1:10:58

In this audio-only version of Jon's Enterprise hits and misses video show, Jon puts Raven Intel's Bonnie Tinder on the hot seat to reveal her data on HR transformations in 2020 - what worked and what didn't. We'll countdown the top HCM project mistakes - and the characteristics of a successful HCM project. As usual, audience questions will carry th…

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Busting the omnichannel - enterprise hacks and chats

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Live countdown chat - top five enterprise project mistakes and tips, with special guests Sommer and Wieberneit 1:37:58

2+ y ago1:37:58

1:37:58

The audience peppered Jon with questions on this edition of Enterprise hits and misses radio, his last show of the year - as he count down the worst project mistakes and shares the use case methodology he uses on diginomica. SHOW DISRUPTION: about 30 minutes in, Jon is joined by Brian Sommer and then Thomas Wieberneit. These practitioners also shar…

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Busting the omnichannel - enterprise hacks and chats

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Talking enterprise IoT projects and misconceptions - a free for all chat with Mrinal Wadhwa 1:22:45

2+ y ago1:22:45

1:22:45

Next up on the Enterprise hits and misses video show, we'll countdown top IoT project misconceptions and project lessons with Mrinal Wadhwa, CTO and Head of Product, Ockam.io. You'll be able to pepper Mrinal with questions as we go, as many of you know he is always bringing new ideas and important takes. (This is the audio replay of the show, you c…

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