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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. See acast.com/privacy for privacy and opt-out information.
 
O'Reilly Radar tracks the technologies and people that will shape our world in the years to come. Each episode of O'Reilly Radar features an interview with an industry thought leader, with topics touching on everything from programming to data to experience design. We also take a step back from the breathless pace of the latest tech news to examine why new developments are important and what they might mean down the road.
 
Host of the most watched primetime cable news program in America, Bill O'Reilly brings headliners, newsmakers and news breakers into his "No Spin Zone" to discuss the topics important to listeners. The Radio Factor with Bill O'Reilly features interaction with listeners nationwide and great interviews from the foremost interviewer in the country.
 
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Dj Nigel O'Reilly

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Dj Nigel O'Reilly

Dj Nigel O'Reilly

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Spinning everything that is house, techno and oldskool, Nigel takes his mixes through the most upfront beats including Funky and Deep, Electro and Progressive/Tech House to Nu Disco, Indie Dance and respectably the classics that have evolved into the current dance scene! He shows no mercy to limitations in his musical innovations! Nigel is a Dublin native and has brought his legacy to his current residence in Chicago. Catch Nigel at: iTunes - DJ Nigel O'Reilly djnigeloreilly.podomatic.com fa ...
 
Mike O’Reilly brings you the latest breaking news stories that are happening today. Say it with me: News and reporting and getting the facts. Why? Here’s why, dear friend: After watching all the news shows in his Grandmother’s apartment and following Twitter religiously, Mike realized it’s time to report the facts, as they are, so you’re clear on what’s happening… and what isn’t exactly happening. And what hasn’t happened. Exactly. Want to sponsor a show? Go somewhere else. Mike's only about ...
 
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O'Reilly Radar

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O'Reilly Radar

O'Reilly Radar

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O'Reilly Media spreads the knowledge of innovators. At O’Reilly, a big part of our business is paying attention to what’s new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term “open source” was first adopted; we were early investors in Blogger, which helped launch the blogging ...
 
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show series
 
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. See acast.com/privacy for privacy and opt-out information.…
 
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge. See acast.com/priv…
 
We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 bil…
 
This week, it’s our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, what has changed most - and least - since the Mad Men era and why the wrong people are put into mar See acast.com/privacy for privacy and opt-out information.…
 
This week, we talk about Fake Hollywood Brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been aro See acast.com/privacy for privacy and opt-out information.…
 
This week, we explore Cemetery Tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation destinations based on the final resting places of famous people. And cemeteries a See acast.com/privacy for privacy and opt-out information.…
 
This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is See acast.com/privacy for privacy and opt-out information.…
 
This week, we trace the history of Trading Cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are b See acast.com/privacy for privacy and opt-out information.…
 
This week it’s our annual Bookmarks episode, where we tell the fascinating stories from our research that didn’t fit into the regular season. Including a little-known backstory of the 1972 Canada/Russia hockey series and a moving story about another hocke See acast.com/privacy for privacy and opt-out information.…
 
This week, we profile the remarkable career of, arguably, the most successful woman in advertising - Mary Wells. She was a woman of firsts - the first woman to found and run a major advertising agency, the first female CEO to take a company public and the See acast.com/privacy for privacy and opt-out information.…
 
This week, we explore the use of Nostalgia in Advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne’s World for Uber Eats commercials to Macaulay See acast.com/privacy for privacy and opt-out information.…
 
This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines make for some hilarious situations. Like a TV shoot where a hot air balloon towing a new car went missing in the wind and a cat food company See acast.com/privacy for privacy and opt-out information.…
 
This week, we dive into the world of Fan Clubs and how they're huge marketing tools for celebrities. We’ll track some of the earliest fan clubs then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung fro See acast.com/privacy for privacy and opt-out information.…
 
This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a number of famous advertising campaigns launched that year. See acast.com/privacy for privacy and opt-out information.…
 
This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore whether Oscar nominations sell more tickets than Oscar wins, how Grammys can make a career and how Tony a See acast.com/privacy for privacy and opt-out information.…
 
This week, we listen to the most Creative Radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these c See acast.com/privacy for privacy and opt-out information.…
 
This week, in an encore episode, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anay See acast.com/privacy for privacy and opt-out information.…
 
This week it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became the best-selling toy of all time. Another has influenced the music business since 1894. And one had a heavenly See acast.com/privacy for privacy and opt-out information.…
 
This week, we look at famous Animals in Advertising. The ad industry has a long history of using animals in commercials. From Spuds MacKenzie the original party animal to the majestic Budweiser Clydesdales to Morris the finicky Cat, they all have fascinat See acast.com/privacy for privacy and opt-out information.…
 
This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most sensational advertising medium in the country. We’ll look at the most famous skywriting campaigns, the most See acast.com/privacy for privacy and opt-out information.…
 
This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores and why lipstick sale See acast.com/privacy for privacy and opt-out information.…
 
This week, we explore Superheroes in Advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Superman promoting Kellogg’s in the 1950s to Batman hawking savings bonds to Batgirl a See acast.com/privacy for privacy and opt-out information.…
 
This week, we look at the most Famous Movie Posters of all time. The movie poster is the beginning of the story - often the first piece of marketing created for a new film. We’ll look at how posters are designed and we’ll analyze how the best posters infl See acast.com/privacy for privacy and opt-out information.…
 
This week, we learn about famous Female Brand Icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and some even lasted longer. Join us as we draw a direct line See acast.com/privacy for privacy and opt-out information.…
 
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila an See acast.com/privacy for privacy and opt-out information.…
 
Welcome to Season 10. It's good to be back. This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in racial stereotypes, like Aunt Jemima - which took its imagery fro See acast.com/privacy for privacy and opt-out information.…
 
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