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Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing! As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy. Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your ...
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Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners and DIY marketers looking to elevate their customer experience and digital presence. Don explores the nuanc…
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Get ahead of your competitors with a strategic plan for your Black Friday sales. In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative power of questions-based planning. Discover how the right questions can sharpen your focus, drive team accountability, an…
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This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process. As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, and boost your festive sales. Tailored for marketers and small business owners, we share actionable insights to tr…
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In Season 2, Episode 3 of "Unlocking the Buyer's Mind," we delve deep into the art of crafting compelling copy with our guest expert, Jessica Johns-Pool. With a rich history of supporting Fortune 500 giants and small businesses, Jessica brings a unique blend of experience. As a deadline-driven content master, Jessica has honed her skills in everyth…
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As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope. Tune in as Marcia Hylton chats about opportunities to get a curated list of marketing tools designed to amplify your holiday season strategic marketing reach, refine y…
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Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!" As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for growth and profit. Yet, the key to truly shining during this time isn't just about having a product or service but a strat…
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Unlocking the Buyer's Mind Podcast: Season 2 Promo Support the show Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free…
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What does the future of work look like? Join Rachel and Jonathan as they explore what experts and futurists have to say about how work is changing. Tackling six key themes, Jonathan explores the pace of change, technology, and collaboration; while Rachel looks at wellbeing and mental health, flexible working, and longevity. This is the final episod…
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Quiet quitting and quiet firing. The meteoric rise of these concepts has changed the way we look at engagement at work. But what do these buzzwords really mean? And how can we navigate these aspects of modern work life? Join Rachel and Jonathan as they delve into the Mind Tools interview archives to find the answers! Get in touch and share your tho…
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Join Marcia Hylton in the season finale of 'Unlocking the Buyer's Mind,' where she wraps up the first season with a comprehensive review of the strategic marketing insights shared. Reflecting on the importance of each topic, from crafting a unique value proposition to harnessing the power of data for advertising, Marcia delves into her motivation b…
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In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded s…
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We've all worked with difficult people. But what can you do about it? From time-wasters and perfectionists to know-it-alls and pessimists, in this episode discover how to handle the six types of difficult co-workers. Get in touch and share your thoughts: expertvoicespodcast@mindtools.com Jonathan Hancock is a writer/content editor at Mind Tools wit…
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Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a s…
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Feedback can be tricky. If you're giving feedback, you probably feel worried about your approach and about how the other person will feel. If you're the receiver, you might feel vulnerable and even under attack. From either side, feedback is delicate! So, in this episode, Rachel and Jonathan raid the Mind Tools interview archives to find ways we ca…
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In an age of distractions and competing priorities, how can we tackle procrastination and poor time management? In this episode, Rachel and Jonathan discover what it takes to get the most out of a workday. Jonathan looks at narrowing down what should go on your to-do list for the day. And Rachel then explores how you actually get it done – both aid…
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What is it that makes a team great in today's work environment? Has it changed since the pandemic? In this episode, Jonathan and Rachel attempt to uncover the secrets of putting together the best possible team – all with the help of our expert voices. Rachel shows how you go about putting together a great team – from recruitment through to performa…
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This time, Rachel and Jonathan take on the idea of "psychological safety." What does it mean? Where does it come from? And why does it matter? Looking at it from the perspective of both an employer and the individual, this episode weaves together the insights of experts from a range of disciplines, including an interview with Amy Edmonson who coine…
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Welcome to the first episode of The Mind Tools Expert Voices Podcast! In this brand-new podcast series, hosts Rachel and Jonathan tackle workplace hot topics, raiding the back catalog of Mind Tools' Expert Interviews to find answers and insight. In Episode 1 we look at remuneration. When is it acceptable to ask for more pay? How do you do it? And, …
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Elena Beloff interviews Dr.Ricardo Castaneda about his approach to the treatment of psychological problems, which Dr Castaneda understands as a consequence of repetitive conflicting emotional memories, and how they interfere with our ability to respond to the present in a healthy way. They discuss how the never ending cycle of the painful emotional…
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