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On Brand is a podcast about the art and science of brand building. Each week host Nick Westergaard of Brand Driven Digital interviews thought leaders or those working for innovative brands like Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
 
What’s your story? It’s a question that our host, Matt Story, has been asked countless times throughout his life. In this podcast, he sits with leaders to explore how their experience as a person of color has helped them in blazing new trails. Matt brings his love of storytelling to amplify how his guests utilized their diverse background and experiences to make an impact on the world. If you are ready to unlock your superpower and looking for inspiration, this podcast is for you. If you wou ...
 
Each week join Retired Navy SEAL and Lone Survivor Marcus Luttrell, Morgan Luttrell, and Producer Andrew Brockenbush as they’ll take you into the "briefing room" to chat with incredible guests who share their greatest never quit stories. This humorous, heartfelt, and entertaining podcast is changing lives and has become a beacon of hope and resilience to those who are facing the impossible. One of the best ways we can support our community is to share their stories so that we might inspire o ...
 
Greg Williams Greg Williams is an Atlanta native that grew up in East Cobb County. He is a graduate of Wheeler High School and the University of Georgia and holds a Bachelor's degree in Journalism from the Grady College of Mass Communication at UGA. He worked for the Marietta Daily Journal for a year as a reporter after graduation and has been employed in the mortgage industry as a mortgage banker for the past 11 years. He has been active in the Republican Party in Georgia and currently serv ...
 
The World Is Listening To DAVE RABBIT Are You? ”Dave Rabbit”, the “Godfather Of Pirate Radio”, welcomes you to "The Rabbit Zone". So Fasten Your Seat Belts, bring your seats and tray tables to their Fully Upright Position, then bend over and Kiss Your Ass Goodbye, because the “Dave Rabbit” & “Radio First Termer” Pirate Radio Experience is an Extremely Dangerous & Bumpy Ride! Everything Here Is FREE To Enjoy & Share! DAVE RABBIT LOVES JESSICA RABBIT Military EntertainmentNetwork In 2006, Dave ...
 
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Have you ever heard of anyone who was not a United States citizen become one and enlist in the U.S. Military the same day they received their citizenship? In this week’s episode, you will meet and hear from Hernán Luis y Prado – born in Argentina, grew up in France, and became a U.S. citizen, only to join the U.S. Navy on the same day. Hernan is a …
 
A second chance at life. That’s the true story of this week’s guest, Kushal Choksi, Investment Analyst for Goldman Sachs turned entrepreneur, 9/11 survivor and author of On a Wing and a Prayer, which chronicles Kushal’s narrow escape from the World Trade Center’s North Tower on that fateful day. It was truly a life-changing event, revealing that th…
 
Jerry Won, CEO & Founder of Just Like Media, didn't start off as Jerry but he has made a name for himself and built a legacy for his family along the way. His family came to the U.S. and like many immigrants practiced assimilation to fit in including taking on American names. Lucky for us though he didn't continue trying to fit in as he sought to b…
 
A black leather helmet. Not just any helmet. A circa 1914 FDNY helmet found in Naples, Florida, originating from Ladder 42 in The Bronx, New York. In this week’s episode, Jerry Stanford, FDNY veteran, details his adventure in returning that incredible helmet – and presenting it back to Ladder 42 in The Bronx on September 10, 2001 - the day before t…
 
“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr. Duane Varan is a leader in the field of qualitative research and was my guest this week on the On Brand po…
 
Are you looking to accomplish some goals in your life? Take a listen to John Chambliss, our guest in this week’s episode. John is a career firefighter, personal trainer, owner of 48 Str8 Fitness and 48 Str8 Supplements, nutritionally designed for First Responders, Veterans, and health-conscious gym-goers. This is what hard work and a “get-it-done” …
 
“If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s work as CEO and founder of Sharethrough and as a leader in the native advertising movement. We discussed al…
 
In this week’s episode, we bring you Part 2 of Dr. Donnely Wilkes’ personal and amazing story of his experiences on the battlefield of Fallujah. With 2 combat tours in Iraq under his belt, Dr. Donnely Wilkes shares his first-hand experiences with refreshing transparency. While one would think someone with that kind of experience would be tough as n…
 
“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly c…
 
With 2 combat tours in Iraq under his belt, Dr. Donnely Wilkes shares his first-hand experiences with refreshing transparency. While one would think someone with that kind of experience would be tough as nails, Wilkes describes his true feelings and fears of being in a real-life battle with people wanting to kill him while serving as a medic in bat…
 
It’s hard to imagine living life without hearing, especially if you lost your hearing forever at the age of 18. But in the case of this week’s guest, Mandy Harvey drove her stake into the ground and pursued her endeavor to sing, write music, and “hear” with her feet – to the point that Simon Cowell was moved to press the Golden Buzzer after Mandy’s…
 
Victoria Russell, Chief Diversity & Inclusion Officer at Beam Suntory, didn't know her journey would take this path but listening to her story tells you she is right where she is supposed to be. Her family helped to instill a love for learning and confidence in exceeding all expectations set on her. She also learned firsthand early in her career th…
 
After a seven-year battle with a rare form of cancer, Richie McPeak, Cancer amputee warrior, is living life to the fullest while inspiring others towards their goals and dreams. In this week’s episode, this incredible man shares details about his Cancer fight, with over 400 hours of chemo that resulted in an above-the-knee amputation. Despite that,…
 
“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About Norman Bell Norman Bell is a storytelling and presentation coach, award-winning speaker, theater and film a…
 
What does an Army squad leader do in a battlefield situation when his platoon encounters three floors of insurgents and is pinned with rooftop snipers firing away? If you're Davis Bellavia, you lead your team into action. David single-handedly saved his entire squad, risking his own life to allow his fellow soldiers to break contact and reorganize …
 
There are people in this world who experience and endure almost unbelievable events in their lifetime. This week’s amazing guest, Sebastian Junger, is one of them. Sebastian shares graphic details of his undiagnosed, life-threatening aneurism that burst, causing a 90% blood loss – all internally. He is an award-winning journalist covering major int…
 
Shelly Bell, founder of Black Girl Ventures Foundation, has always had a big imagination that she has integrated with a number of different career experiences to make her feel invincible. She now spends her time seeking out ways to disrupt systems in a diplomatically radically manner. In our discussion, she shares her secret sauce of combining her …
 
In this week’s podcast, you will hear the incredible story of the mission to locate and kill Osama Bin Laden, the mastermind of the September 11 attacks on the World Trade center by one of two dozen Navy SEALs, Will Chesney, who was a K9 handler in that operation. Will’s dog, “Cairo”, was instrumental in helping to successfully accomplish the missi…
 
“Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s work sits at the intersection between science and creativity. This week on the On Brand podcast, she joined u…
 
Brian C. Patterson, Managing Partner & Business Attorney at Gunderson Dettmer LLP, had the chance to grow up in multiple diverse communities and believes it helped him develop patience and a broader understanding for all types of view points. Since his diverse exposure growing up, he has turned his experiences into his superpower of helping others …
 
Have you ever tried shooting not one, not two, but three rifles? Then add in the seemingly impossible task of hitting multiple targets… While cross-country skiing!!! If you’re 3-time Olympian “twin biathletes” Lanny & Tracy Barnes, it’s just another day at the office. In this week’s episode, you can get a glimpse into their world of hunting, shooti…
 
“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's wo…
 
Now here’s a guy who’s not hesitant to speak speaking openly about his dark years – his addiction to heroin, then make a dramatic switch from heroin addict to successful businessman. In this week’s TNQ episode, Aaron Singerman shares the unlikely story of his life, his troubles, and eventually his accomplishments, and the importance of empathy for …
 
“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into the U.S. market. His first task? Quantifying their experiential marketing efforts. Today he does this for nu…
 
Jerome Gumbs, CEO/Founder of Empower ME Academy, is running a leadership program that just so happens to improve your jumper and dribbling skills. Jerome, or Coach Gumbs as many know him, has leveraged basketball to travel the world and collect many lessons that have made him the person he is today. Through that journey, he recognized the power of …
 
In this week’s podcast, you will hear from inspiring Gold Star Wives, all whom have lost their husbands in battle. You will laugh, you will cry, and you will learn what these amazing ladies are doing with their lives – serving other military families and humanity, while bringing hope and strength to everyone around them. Don’t miss this one. It’s w…
 
Nicholas Love, VP of Digital Marketing at G&S Business Communications, was taught at an early age that preparation often finds opportunity and has spent much of his life putting this into action. While his path is not the specific one he imagined as a kid, he has built a journey that uniquely leverages his capabilities and super powers to make wide…
 
If you’re looking for an overcomer’s story, look no further than this week’s episode with Matthew Long, a life-long competitive athlete with the strength and endurance few have achieved, including qualifying for the Boston Marathon, and competing in Ironman competitions. As he was cycling to work one day as a New York City firefighter, he was run o…
 
“There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and uncertainty this past year has presented. We discussed how brands can plan, pivot, and take action this …
 
Kristin Harper, Founder & CEO of Driven to Succeed LLC, is a businesswoman, author, speaker, wife and mother that has channelled all of her experiences into a journey that truly brings her joy. The good news for the rest of us is that she's also taken notes along the way so that we can learn from her story. In this pod, she shares how she was able …
 
In this week's episode, we highlight one of our most popular episodes as June marks the anniversary of Operation Redwing. Char's husband, Jacques Fontan, was one of nineteen servicemen killed when the helicopter he was in was shot down during Operation Redwing in Afghanistan (from which the film Lone Survivor is based.) As a result, she has written…
 
You could say that Nate Nichols, Founder & Creative Director of Palette Group, found himself and his voice within the four corners of the computer screen. In this inspiring discussion, Nate shares how he found acceptance for his skills in design on the internet where he received feedback from basically strangers. He also learned a lot from his IRL …
 
Q: What does a Marine Corps veteran, former police officer, former firefighter, motivational speaker, and international touring comedian all have in common? A: They all live inside this week’s most entertaining guest, Travis Howze. Travis has come from a horrific experience as a firefighter when nine of his “brothers” were killed in a building coll…
 
“If you look at designing a brand logo in a visual form, there’s an infinite amount of material. With sonic branding, you have no choice but to create your own playbook. You need to understand the impact that sound has on people’s emotions.” Sonic branding was one of the many marketing and media disruptions I discussed this week with Raja Rajamanna…
 
Lauren Scott, TV Producer, sought out adventures from a very early age growing up in Boston. As she navigated her early career and fear of being stuck in cubicle life, she found ways to do the things she enjoyed professionally and personally. This journey took her from a life in consulting to being a TV Producer. However, she came to a point where …
 
Jeff Tiegs is an amazing difference-maker. He uses his extensive experience in counter-terrorism and counter-insurgency to counter sex trafficking in the United States. With over 25 years in U.S. Army Special Operations and combat experience and multiple tours in Afghanistan & Iraq, Jeff is applying that expertise in his endeavors. He is the Chief …
 
“Marketing's most fundamental role is understanding markets and consumers better than anyone else around. This past year has allowed us to pause and realign.” Engelina Jaspers has built her career around inflection points in periods of change. The author of the book Marketing Flexology, Engelina stopped by the On Brand podcast this week to share ho…
 
Friend of the pod, Ebony Wyatt, returns to share her thoughts on the trauma that many of us have had to witness and process over the past year since the murder of George Floyd. In this episode, we explore not only what she's done to help her community of Minneappolis move forward but how she has had to start at home with her children. While there r…
 
This week’s episode features Ryan Michler, Founder of Order of Man and all-around exceptional guy, whose goal in life is to restore masculinity and fight for the hearts and minds of men. Ryan’s podcasts reach millions of listeners each week. In this episode you will hear: Ryan Michler Quotes “If you’ve identified the hill you’re gonna die on; the b…
 
“When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019, the world has been dealing with the impact of the COVID-19 global pandemic. As a result, consumer behavior…
 
Rendel Solomon, Strategic Advisor to Goalsetter, knew that his studies would be the key to opening doors throughout his life. Through pivotal moments in his journey, he also realized that his full potential could not be measured through individual success and set out to support his family and community to reach their potential as well. Our discussi…
 
While the deep-rooted effects of traumatic brain injury are not yet fully understood, Andrew Marr, retired Special Forces, Green Beret, Warrior Angels Foundation Chairman and Co-Founder, as well as co-author of Tales from the Blast Factory, brings to life his actual experiences and transparency as it relates to bringing resolve to his brain injury …
 
“Agile marketing is all about speed, transparency, and iteration.” In the face of a global pandemic, brand builders and marketers have relied increasingly on eCommerce partners like Amazon. This can make it challenging to build seamless experiences and brand trust. That's where Scrum50 comes in. I talked to Director of Product Strategy Brian Gioia …
 
Fellow podcasters and friends, Sharon Lee Thony & Raman Sehgal, return to the show to help examine what we all can do to come together as different communities that continue to feel the pain of systemic racism and social injustices. The hosts of Modern Minorities Podcast break down how we can take the pain(s) that we are collectively feeling and tu…
 
What an incredible couple we have in the studio this week. Mike Sauers - Navy SEAL, combat veteran who fought alongside Marcus Luttrell in Ramadi, philanthropist, and owner of Forged Apparel. In selfless fashion, Forged has raised millions of dollars to assist the families of fallen heroes. Mike is an exceptional story-teller, and his stories about…
 
“As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose, mission, vision, and more. What do all of these labels mean and how can they help you and your brand? Listen to Kat…
 
Homies of the pod, Dr. Jonathan Goree & Dr. Brandon Roberts, return to lend their experiences and solutions for combatting bias in healthcare and beyond. Listen to hear their advice for what you can do to address bias in medicine that you may knowingly (or unknowingly) face. They also share what each of us can do to identify our own biases and proa…
 
Though we might not have believed there could be another lone survivor story, we bring David Eckermann of the Houston Fire Department into the TNQ Podcast Studio. David survived one of the largest, most unpredictable fires in HFD history. The Southwest Inn fire in Houston, Texas on May 31, 2013, was a fire in a restaurant that spread to an adjoinin…
 
Garrett Jackson, recording artist mixed with a side of thinker, motivator and doer, recognizes that nothing in this world is a given and chooses to live his life accordingly. His story is one that recognizes your dreams do not happen overnight but require intentional effort and working on your craft. He has spent his life preparing to be ready for …
 
Is it possible to develop an idea birthed in bodybuilding and powerlifting, and create a health, nutrition, and strength company as well as the highly popular RP app? If you’re Nick Shaw, the answer is a resounding yes. Nick is the founder and CEO of Renaissance Periodization and has sold hundreds of thousands of books on nutrition, training, recov…
 
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