In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,Av JTBD at Work by Alan Klement and Eric White

Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.Av JTBD at Work by Alan Klement and Eric White

The lifecycle of a JTBD can help you understand your customer’s struggle for progressAv JTBD at Work by Alan Klement and Eric White

Create breakthrough innovations by focusing on why instead of how.Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?Av JTBD at Work by Alan Klement and Eric White

In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.Av JTBD at Work by Alan Klement and Eric White