Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Ep 346 - Supercharging the Development Process with Seth Coster
1:10:34
1:10:34
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1:10:34
If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
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Ep 346 - Supercharging the Development Process with Seth Coster
1:10:34
1:10:34
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1:10:34
If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
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Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
1:04:25
1:04:25
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Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
1:04:25
1:04:25
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1:04:25
Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how …
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Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
53:10
53:10
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53:10
Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
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Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
53:10
53:10
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53:10
Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
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Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
1:04:32
1:04:32
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1:04:32
In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so…
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Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
1:04:32
1:04:32
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Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
1:00:30
1:00:30
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1:00:30
In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
1:00:30
1:00:30
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1:00:30
In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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Ep 341 - Building Better Game Companies with Martijn van Zwieten
43:35
43:35
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43:35
Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
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Ep 341 - Building Better Game Companies with Martijn van Zwieten
43:35
43:35
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43:35
Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
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IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
13:37
13:37
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13:37
A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visitAv RenGen Media
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IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
13:37
13:37
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13:37
A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visit https://rengenmarketing.com/marketreportAv RenGen Media
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Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
52:39
52:39
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52:39
In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
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Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
52:39
52:39
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52:39
In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
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1
Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
57:53
57:53
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57:53
Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
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Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
57:53
57:53
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57:53
Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
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1
Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)
1:08:39
1:08:39
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1:08:39
Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conve…
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Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)
1:08:39
1:08:39
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1:08:39
Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conve…
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1
Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm
50:37
50:37
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50:37
In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration ch…
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Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm
50:37
50:37
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50:37
In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration ch…
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Ep 336 - Creating Sustainability in Game Niches with Hannah Flynn
58:24
58:24
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58:24
When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche…
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Ep 336 - Creating Sustainability in Game Niches with Hannah Flynn
58:24
58:24
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58:24
When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche…
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1
Ep 335 - An Important IGM Update and Getting Retrospective
50:14
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50:14
With the year ending, we’ll be getting a little retrospective and reflecting on the past, however before that happens, we have some important updates and an announcement we’d like to share with our listeners. Ep 335 Shownotes:Av RenGen Media
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Ep 335 - An Important IGM Update and Getting Retrospective
50:14
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50:14
With the year ending, we’ll be getting a little retrospective and reflecting on the past, however before that happens, we have some important updates and an announcement we’d like to share with our listeners. Ep 335 Shownotes: rengenmarketing.com/335Av RenGen Media
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Ep 334 - Emerging Market Challenges and Triumphs with Sarah Johana
54:33
54:33
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54:33
With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity. Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out…
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Ep 334 - Emerging Market Challenges and Triumphs with Sarah Johana
54:33
54:33
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54:33
With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity. Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out…
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Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild
1:05:56
1:05:56
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1:05:56
Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too. Our conversation today discusses some valuable insights about how one…
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Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild
1:05:56
1:05:56
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1:05:56
Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too. Our conversation today discusses some valuable insights about how one…
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Ep 332 - Adapting to Game Market Trends and Topics with Michael Wagner
1:04:35
1:04:35
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1:04:35
Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig …
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Ep 332 - Adapting to Game Market Trends and Topics with Michael Wagner
1:04:35
1:04:35
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1:04:35
Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig …
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1
Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson
58:16
58:16
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58:16
Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an …
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Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson
58:16
58:16
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58:16
Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an …
…
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1
Ep 330 - Strategic Team and Community Management with Astrid Rosemarin
44:33
44:33
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44:33
Managing any game community entails a lot of work and focus, but managing a team of managers across multiple communities, each one vastly different from each other can be outright overwhelming, especially when thinking about how to be strategic and hit certain goals. The good news is, it doesn’t have to be. In today’s discussion, we approach how to…
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1
Ep 330 - Strategic Team and Community Management with Astrid Rosemarin
44:33
44:33
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44:33
Managing any game community entails a lot of work and focus, but managing a team of managers across multiple communities, each one vastly different from each other can be outright overwhelming, especially when thinking about how to be strategic and hit certain goals. The good news is, it doesn’t have to be. In today’s discussion, we approach how to…
…
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1
Ep 329 - Mastering Your Studio's Growth with Nicholas McDonnell
49:52
49:52
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49:52
Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth. Today, we’re going to explore the indie side of business development by breaking things down into simple concepts that can make all the difference in how …
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1
Ep 329 - Mastering Your Studio's Growth with Nicholas McDonnell
49:52
49:52
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49:52
Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth. Today, we’re going to explore the indie side of business development by breaking things down into simple concepts that can make all the difference in how …
…
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1
Ep 328 - Leveling Up Your Game Studios Brand with Charis Reid
46:54
46:54
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46:54
Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they? Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t o…
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1
Ep 328 - Leveling Up Your Game Studios Brand with Charis Reid
46:54
46:54
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46:54
Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they? Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t o…
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1
Ep 327 - Making Horror Games Scary with Justin Stoddard
1:20:50
1:20:50
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1:20:50
When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience In this special Halloween episode we dive into the horror genre, comparing effective (and not effective) ways both games and films have leveraged scares, pacing and a whole lot of other areas, …
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Ep 327 - Making Horror Games Scary with Justin Stoddard
1:20:50
1:20:50
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1:20:50
When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience In this special Halloween episode we dive into the horror genre, comparing effective (and not effective) ways both games and films have leveraged scares, pacing and a whole lot of other areas, …
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Ep 326 - Increasing Your Game’s Odds of Success with Caitlin Lafreniere
47:17
47:17
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47:17
If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, will always be a challenge to figure out. In today’s episode, we’re going to explore different concepts that can guide developers and studios to find their own solutions to …
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Ep 326 - Increasing Your Game’s Odds of Success with Caitlin Lafreniere
47:17
47:17
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47:17
If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, will always be a challenge to figure out. In today’s episode, we’re going to explore different concepts that can guide developers and studios to find their own solutions to …
…
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1
Ep 325 - Mastering Your Game's Key Art with William Perkins
55:25
55:25
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55:25
We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players. Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from con…
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Ep 325 - Mastering Your Game's Key Art with William Perkins
55:25
55:25
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55:25
We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players. Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from con…
…
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1
Ep 324 - Everything you do is Marketing with Ryan Sno-wood
52:32
52:32
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52:32
Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion. In this episode, we’re going …
…
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1
Ep 324 - Everything you do is Marketing with Ryan Sno-wood
52:32
52:32
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52:32
Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion. In this episode, we’re going …
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1
Ep 323 - Navigating Development in a Changing Market with Richard Ogden
49:58
49:58
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49:58
Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with those demands, it can be a tough climate to navigate. Today we’ll explore strategies that help set and maintain your project's course while learning how…
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1
Ep 323 - Navigating Development in a Changing Market with Richard Ogden
49:58
49:58
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49:58
Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with those demands, it can be a tough climate to navigate. Today we’ll explore strategies that help set and maintain your project's course while learning how…
…
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