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Indie Game Movement

Andrew Pappas, Game Marketing Strategist and Consultant

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Artwork
 
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
  continue reading
 
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If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
  continue reading
 
If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
  continue reading
 
Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how …
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Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
  continue reading
 
Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
  continue reading
 
In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so…
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In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
  continue reading
 
Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
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Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
  continue reading
 
In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
  continue reading
 
In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
  continue reading
 
Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
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Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
  continue reading
 
Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conve…
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Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conve…
  continue reading
 
In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration ch…
  continue reading
 
In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration ch…
  continue reading
 
When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche…
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When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche…
  continue reading
 
With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity. Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out…
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With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity. Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out…
  continue reading
 
Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too. Our conversation today discusses some valuable insights about how one…
  continue reading
 
Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too. Our conversation today discusses some valuable insights about how one…
  continue reading
 
Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig …
  continue reading
 
Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig …
  continue reading
 
Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an …
  continue reading
 
Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an …
  continue reading
 
Managing any game community entails a lot of work and focus, but managing a team of managers across multiple communities, each one vastly different from each other can be outright overwhelming, especially when thinking about how to be strategic and hit certain goals. The good news is, it doesn’t have to be. In today’s discussion, we approach how to…
  continue reading
 
Managing any game community entails a lot of work and focus, but managing a team of managers across multiple communities, each one vastly different from each other can be outright overwhelming, especially when thinking about how to be strategic and hit certain goals. The good news is, it doesn’t have to be. In today’s discussion, we approach how to…
  continue reading
 
Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth. Today, we’re going to explore the indie side of business development by breaking things down into simple concepts that can make all the difference in how …
  continue reading
 
Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth. Today, we’re going to explore the indie side of business development by breaking things down into simple concepts that can make all the difference in how …
  continue reading
 
Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they? Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t o…
  continue reading
 
Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they? Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t o…
  continue reading
 
When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience In this special Halloween episode we dive into the horror genre, comparing effective (and not effective) ways both games and films have leveraged scares, pacing and a whole lot of other areas, …
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When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience In this special Halloween episode we dive into the horror genre, comparing effective (and not effective) ways both games and films have leveraged scares, pacing and a whole lot of other areas, …
  continue reading
 
If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, will always be a challenge to figure out. In today’s episode, we’re going to explore different concepts that can guide developers and studios to find their own solutions to …
  continue reading
 
If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, will always be a challenge to figure out. In today’s episode, we’re going to explore different concepts that can guide developers and studios to find their own solutions to …
  continue reading
 
We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players. Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from con…
  continue reading
 
We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players. Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from con…
  continue reading
 
Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion. In this episode, we’re going …
  continue reading
 
Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion. In this episode, we’re going …
  continue reading
 
Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with those demands, it can be a tough climate to navigate. Today we’ll explore strategies that help set and maintain your project's course while learning how…
  continue reading
 
Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with those demands, it can be a tough climate to navigate. Today we’ll explore strategies that help set and maintain your project's course while learning how…
  continue reading
 
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