A politically turbulent 2016 is closing out and uncertainty still looms for 2017. What’s the current economic situation and forecast for manufacturing? Join AMT’s Vice President of Strategic Analytics Pat McGibbon as he shares with Steve Miller, AMT’s resident Marketing Gunslinger, what he and other top economists see for the future.…

Without a doubt one of the most famous, most remembered, and long-lasting brands in history is Santa Claus!He’s a pretty smart business man and has incorporated many very strong branding components in maintaining his place in the minds of children around the world! And maybe we can learn a few tricks from jolly old St. Nick.As we enter the 2016 hol…

IMTS 2016 is literally a few days away! You’ll join over 115,000 other participants. You’ll be walking through 1.3 million net square feet of exhibit space. Over 2,000 exhibiting companies will be fighting for your attention and time. In addition, you’ll experience the Emerging Technology Center, the Advanced Manufacturing Center, Today’s Technolog…

We know you're scrambling to get ready for IMTS. We also know you REALLY want to maximize your time and investment this year. Join our resident Marketing Gunslinger, Steve Miller, and Michelle Edmonson, Director- Exhibitions Design and Operations, as they spill the beans on some great last minute tactics for attracting your best prospects!Speaker/H…

Although not 100% practiced, it’s pretty much understood that following up on your leads, sales, customer conversations, and other contacts made during IMTS is ... well, kind of IMPORTANT! How are you preparing for follow-up? Got the plan in place? Okay, but you might want to first hear what Steve Miller has to say about this critical component in …

Have questions about registering your staff or how to invite your customers? Join Karen Lewis with CDS and Rachelle Muckle with AMT, who will review the various way to register your staff, how to register your exhibitor appointed contractor and how to track your badges. They will also review the customer invitation program, touching to the two ways…

Join this podcast to learn how UPS can help you at IMTS 2016. Charlie Chung, with UPS, touches on the new UPS IMTS Logistic Centers we will have onsite as well as the new UPS relationship with Coyote.” Maggie Neill with Coyote discusses the advantage of using Coyote and Coyote's relationship with IMTS.Host: Steve MillerKelly’s Dad, Marketing Gunsli…

Yes, you know social media is huge and, yes, you're probably using it at some level in your marketing. How can you use social media to promote your IMTS exhibit without sounding too "promotional" and irritating your followers? Which social media tools are even best for doing that? Join IMTS's own Monica Haley and Marketing Gunslinger, Steve Miller …

After IMTS 2014 featured the world’s first 3-D printed automobile many people left Chicago asking, “How can IMTS top THAT in 2016?”See for yourself in this interview with Peter Eelman, VP of Exhibitions and Development for AMT. Peter will share many new and exciting attractions you won’t want to miss! Host: Steve MillerKelly’s Dad, Marketing Gunsli…

With IMTS just 3 months away, learn practical ways to maximize your exposure before, during and after the show. Join John Campos from Gardner Business Media and Bob Kaplan from CMAC as they discuss the various ways to get your brand out there. They will cover sponsorship opportunities that are currently left as well as provide concrete ideas for yo…

Commoditized products are impacting prices and margins, thus threatening companies in all industries, including manufacturing. Are you threatened, as well?Almost all industries today are struggling with the increasing commoditization of their products and services. This is putting considerable pressure on prices and margins and leads to fiercer com…

If you've followed Steve's last two webinars, you've learned how to clearly identify those attendees who best fit your prospect profile, as well as how to create the most effective message that attracts their attention. Steve closes the loop in this session by taking you through a list of the best Media you should use for communicating your Message…

Concerned about the global economic outlook and how it affects key markets in the U.S. economy? Join Pat McGibbon, AMT VP — Strategic Analytics, for an update on the latest data and trends. He will discuss both the current and future outlook for the U.S.Host: Steve MillerKelly’s Dad, Marketing Gunslinger…

Maximize your time on the show floor, build ROI and drive results with IMTS’ official lead retrieval solutions.It’s opening day at IMTS 2016 and attendees walk into your booth. Are they a hot lead? How will you collect their contact information and what will you do with it? Let us assist you and your staff in learning how to effectively qualify, ca…

Social Media Advertising for IMTSWe all know social media is the Godzilla of the Internet. But one of the most difficult tasks for B2B businesses is figuring out how to connect participation with ROI. There is another way you can use social media that might actually be more powerful and profitable — advertising on social media! If you are using it …

Another Secret Weapon: Shock & AweSometimes we aren’t looking to blast out marketing and advertising to a big list, right? Sometimes we have those handful of highly qualified prospects we want to make a BIG impression on. Sometimes it’s just ONE person.That’s when Shock & Awe Marketing can be your best tool.Completely opposite of the military “shoc…

Big IMPACT ExhibitingJoin Bob Ryley and Mike Jeewek with GES to discuss the process of building a booth before any work is done. They will be touching on the following topics: Engagement, Creativity, Design & General Planning, Technology & Data, Graphics & Messaging, The Design Brief/Design Process.Speaker/Host:Bob Ryley — Vice President, National …

400% ROI?Part 5: The MessageIn this important part of achieving the highest ROI from your exhibiting dollar, Steve talks about how to communicate the best MESSAGE for attracting the attention of your top prospects before IMTS even opens.Speaker/Host:Steve Miller, The Adventure

Electrical 101 for IMTS 2016If you need electricity for your booth at IMTS (and we’re guessing you will!), be sure to watch this special presentation from Derrick Munro of Freeman Electric.Speaker/Host:Steve Miller, The Adventure

Using EI Technology to Create a Focused Innovative WorkforceAre company hotheads costing you money? Join Dr. Jim Kestenbaum and learn how the basics of EI (Emotional Intelligence) can help and hurt your bottom-line. He will help you determine the sweet spots to put EI to work in your business to increase profit and drive down waste.To get the most …

Have you logged into the e-Kit and have some questions? Join Michelle Edmonson, Exhibitions Operations Director at AMT, and learn how to make your IMTS experience efficient with our newly redesigned IMTS e-Kit. The IMTS e-Kit includes all vendor forms, your company profile and the payment portal, as well as important messages from Show Management.S…

In preparing for an incredible marketing opportunity, like IMTS 2016, it’s critical to know exactly who your best target market is. With almost 60,000 professional buyers attending, only a fraction of those are the right people for you. In Part 4 of his “How to Hunt Moose” series, Steve shares the questions you need to answer to help find the exact…

In 30 years of working with businesses in 126 different industries around the world, Steve Miller, IMTS's own Marketing Gunslinger, has seen one common mistake. Almost ALL marketers and small business owners approach their marketing BACKWARDS. As a result, they often waste both time and resources with little to show for it. Join Steve as he shares …

The 2016 IMTS Exhibitor Workshop is once again expected to be a smashing success with more than 500 exhibitors attending the event in Chicago. World-class speakers, IMTS service providers, and IMTS leadership are gathering to provide a learning experience like no other. Peter Eelman, VP of Exhibitions & Communications, and AMT’s resident Marketing …

Every year technology brings us new and improved tools designed to help us grow our business, capture new customers, communicate with current customers, and be more productive. Some tools are brand new and others are amped up versions of oldies, but goodies.2015 has provided businesses with a plethora of these tools and Steve is going to share with…

Pat McGibbon, VP of Strategic Analytics for AMT, shares his quarterly economic update.

In today’s commoditized world, your customer’s experience with you can make or break your future relationship. Listen to Steve Miller interview customer service and experience expert, Shep Hyken, about how you can deliver an amazing customer service experience that turns satisfied customers into customer evangelists. Our most powerful weapon agains…

In this webinar Mitch will discuss things he’s learned over a 20 year industry career that culminated in him being President of four Teledyne companies combined with what he has learned as a consultant working with companies across many industries. If you’re not growing faster than your competitors they are either gaining on you or you are treading…

Everybody has a beautifully designed website. Well, maybe not every site is beautiful, but most are designed by pros.But most design professionals are not marketing pros, and they often miss FIVE great marketing opportunities when designing a business website. Want to know what they are and how you can easily add marketing firepower to your website…

Creating an Amazing Customer ExperienceIn today’s commoditized world, your customer’s experience with you can make or break your future relationship. Listen to Steve Miller interview customer service and experience expert, Shep Hyken, about how you can deliver an amazing customer service experience that turns satisfied customers into customer evang…

Are you retargeting?Yes, you think you are, but it’s not really working for you?No, you either don’t know what it is, or it’s too complicated, or it probably takes too much time?If you’re using SEO, Google Adwords, Facebook Advertising, or just plain getting traffic to your website, you NEED retargeting! This is one of the most powerful tools creat…

Broadcast Live on Tuesday, September 22, 2015Podcasts are all-new for IMTS 2016! We want to be sure you get all the information you need for the upcoming show — even if you’re on the go! In our first ever podcast, join Steve Miller and Peter Eelman, VP — Exhibitions & Communications, as he discusses the IMTS Exhibitor Workshop in January and other …

Email is the one tool everybody has embraced as the #1 way to communicate. But, as we all know, the Law of Unintended Consequences has reared its head and now the volume of email in our inbox (and our prospects' and customers' inboxes too) has reached tidal wave proportions.Still, email can be a powerful marketing and communication tool when used c…

We all love using the Internet because it's FREE, right? Guess what other marketing tool is free -- PR. You might think PR stands for "press releases," but, in fact, that's just one tactic of "Public Relations." Smart marketers have used PR for years, and it's just as powerful for local marketing as it is for national. So if you've never used PR, o…

Do you rely on organic SEO for generating most of your online leads? Maybe you’ve used Google Adwords?But are you aware of the new power of advertising on Facebook? Obviously, we all know Facebook is BIG. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. You can bet your ide…

There's an old saying about achieving success in business: Look at what everyone else is doing and do the opposite!Which marketing tools are overused by EVERYBODY these days? Email and social media, right? Everybody blasts emails to anybody who can fog a mirror simply because they can and because it's free. They think that's good marketing.And ever…

Below is the list of twenty+ Cool Tools Steve shared:1. 1Password2. Anti-Social3. Freedom4. Focus @ Will4b. Focus Booster5. Evernote6. FreeConferenceCallHD7. Trello7b. Basecamp8. Google+ Hangouts9. Spreaker10. 99Designs11. 99Copywriters12. Canva13. Fiverr14. IFTTT15. Google Alerts16. SurveyMonkey17. LeadPages18. Screenflow18b. Camtasia19. Overcast2…

You requested it! You got it! During a recent IMTSedu Attendee Webinar there were a lot of people asking for help getting more out of trade shows. IMTSedu's own Marketing Gunslinger, Steve Miller, just so happens to be the author of the #1 selling book in the trade show industry and he will share with you his own tips and tricks (and some true Secr…

We all KNOW we're supposed to show how different and superior we are to the competition.But that's easier said than done. Everybody says they provide the best customer service! Everybody says they sell top quality products and services! Everybody says their prices are fair! How do you actually develop a meaningful and congruent difference that will…

David Ogilvy once said the best copywriters worked for mail order catalog companies. Why? Because their job was to SELL something.Copywriting, very simply, is the ability to put words on paper that get people to send you money, or ask you to contact them, or give you their name and email. Good copywriting creates tremendous leverage, because once y…

One of the biggest mistakes companies, large and small, make is thinking that simply "announcing " a product is what marketing is all about. "Announcing our all new 2013 shiny, blue Widget!"Uh no, that's not marketing. Marketing actually helps make the sale and there are proven steps and tactics to use in marketing that can help make that happen.In…