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Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Margins are the backbone of a profitable business, but are you managing yours effectively? And what comes to mind when you think about breaking even – yay or nay? In this episode, Kenny Chapman and Chris Crew dive into essential strategies for muscling up your margins. From understanding gross margin dollars per hour to setting the right prices for…
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When it comes to profit, most home service business owners seem to be asking the wrong questions and focusing on the wrong things… …and that can have COSTLY consequences. In this episode, Kenny Chapman and Chris Crew look at the critical aspects of profitability and operational efficiency. They challenge traditional thinking about business margins …
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Mindset plays a crucial role in navigating the challenges of running a home service business. In this episode, Kenny Chapman and Chris Crew dive into the dangers of "top line intoxication" and how it impacts profitability, culture, and quality of life. You’ll learn about balancing intuition with systems, understanding true costs, creating a busines…
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There’s no denying it: sales can make or break a home service business. However, mastering it requires more than just a good pitch… Kenny Chapman and Chris Crew dive into the mindset, strategies, and processes that drive successful sales, even in a challenging market. From overcoming industry resistance to creating repeatable systems, you’ll hear g…
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What can be done to plan and run an effective marketing campaign, and add magic to it? In this episode, Chris Crew and Kenny Chapman from The Blue Collar Success Group provide an overview of different strategies home services businesses can use to get the word out. From ways to create organic content at scale, to pay-per-click, understanding your m…
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What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is p…
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Chris Crew and Kenny Chapman dive into strategies to generate more quality leads and drive sustainable growth. Tune in to hear about practical tips for filling your pipeline with quality lead generation, how to approach sales calls and spend your marketing budget, and brand awareness, as well as market domination and the role your mindset will play…
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Co-hosts Kenny Chapman and Chris Crew of The Blue Collar Success Group share some of the fundamental principles of healthy business ownership. They explore mental health and pacing yourself to avoid burnout, all from a business owner’s standpoint. You’ll also hear about seasonality in business, how to manage the pressures of growth and what you can…
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why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth 📊💼. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains 💡💰. Learn the importance of tracking lifetime client value and how a sim…
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Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first …
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Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any …
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In today’s digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve. In this video, we’ll dive into: Why AI Optimization Matters: Understand the growing influence of AI on …
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In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click…
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Imagine transforming your home service business's website from a mere digital footprint to your business's core hub - sounds enticing, doesn't it? This episode promises an enlightening exploration into the world of website optimization, where we turn a spotlight on the crucial role of a user-friendly website. We'll guide you on how to make your web…
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Want to learn how to write effective pay-per-click Google Ads for your landscaping, garage door or home service company? It's no secret that Google Adwords is a very effective strategy for growing your landscaping garage door or home service business, but it must be done correctly. And if you want to get more leads from Google Ads and have a 3-10x …
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Are you ready to take 2021 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy for your Landscaping, Garage Door, Pool Building or Home Service Company? Have you put together an updated plan based on all of the changes in the online space? Download the Home Services Internet Marketing Pla…
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Welcome to my weekly Home Business Success Podcast. Today I want to talk about getting support from your spouse and your family. Support, both emotionally and physically, can really make your business journey a lot easier. When you have support, they can be there to lift you up when you’re having a bad day, which […] The post HBS069 – Support From …
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Welcome to my weekly Home Business Success Podcast. Today I want to talk about using Networking Groups to grow your business. Networking Groups are a great way to meet new people and expand your warm market. In fact, Networking Groups are an effective way to meet professional people. They give you a way to physically […] The post HBS068 – Networkin…
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