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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/qyXcR-ZH8FA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/xs3r3Zthqhk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yhPw8dBu8vs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/cppiMJ5n2LA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://t.co/m…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jkfuN8i3eEs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodAv Chris Schaeffer, Certified Google Ads Specialist
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodAv Chris Schaeffer, Certified Google Ads Specialist
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodAv Chris Schaeffer, Certified Google Ads Specialist
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hydG6_69-H8 Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing Submit a Question - https://www.paidsearch…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JCFUrkpCGsc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: In this episode Chris Schaeffer builds a basic Google …
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/xD38qOhHujo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Six really good questions from listeners around the world a…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/hnyLZUau94U Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Answering questions from listeners and discussing how to ge…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com Joey Bidner at https://joeybidner.com This Episode on YouTube: https://youtu.be/Gu-seS8didI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: It's that time of the ye…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/QMIu5P8Io_w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know when you should use exact match keywords? Let's ta…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/9oF65LaxWCQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Podcast listeners have sent in some very important questions a…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Let's talk about broad match keywords, how to change your bids…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know if your Google Ads account is a sail boat or a race car? This week …
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/kw2EEFjjzh8 Submit a Question - https://www.paidsearchpodcast.com Show Notes: Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know abou…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/hUvUbIc1RSU Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/mjteO7aefpY Submit a Question - https://www.paidsearchpodcast.com Show Notes: Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to ge…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ This Episode on YouTube: https://youtu.be/kZNThdaaZfE Submit a Question - https://www.paidsearchpodcast.com Show Notes: The topic of the week is about manual bids vs automated bids and what makes them so d…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Watch this episode on YouTube: https://youtu.be/uKxPAHGmXpQ Show Notes: This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work,…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Watch this episode on YouTube: https://youtu.be/e5hJwbHi_Ng Show Notes: This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discuss…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are …
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Get Opteo for free for two months - https://opteo.com/psp Watch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20k Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some…
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Get Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key perfor…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 rea…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical questio…
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you …
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Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - http://www.paidsearchpodcast.com Show Notes: Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in G…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Show Notes: Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy yo…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting …
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding …
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headl…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results …
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: https://support.google.com/google-ads/answer/9342105 Show Notes: You've probably noticed close variant keywords in your search term…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and eval…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week we're digging into some interesting new features we've discovered in Google ads including changes to your business …
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, …
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - h…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share fi…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the f…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: https://support.google.com/google-ads/answer/9566341 Show Notes: In this episode, we're doing a deep dive into image assets (former…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: 2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campa…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're disc…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. Th…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to re…
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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/features/reports/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, ye…
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