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Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.
 
Google Partners and Google Ads experts Chris Schaeffer and Jason Rothman answer your questions about all things PPC and Google Ads. New episodes come out every day Monday through Friday. Send us your questions at paidsearchpodcast.com/contact-us. And check out the PSP Insider at paidsearchpodcast.com/insider
 
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show series
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what Smart campaigns are, Smart search campaigns, Smart shopping campaigns, and the advantages and disadvantage…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: One to three months into a new Google Ads campaign is a very interesting time. The decisions you make at this point can play a large role in determining how successful your campaign is over the long run. At this po…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about four of Chris’s favorite PPC hacks. These are areas of Google Ads that people overlook and miss out on data that can provide incredible insights. Topics covered include different data …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we have a great Q&A episode! The guys answer questions about how to deal with competition that is willing to bid more than you are, how to get in front of very specific groups of search users, if Lazy Man…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these t…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Manual bids can be intimidating. Where do I start? How much do I bid? When do I change bids? We hear those questions about manual bidding often. But manual bidding can also be easy. It doesn’t have to be difficult.…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match an…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not familiar with, how to test manual bids when you’…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening and enjoy the episode! Don't miss the weekly After …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level Google Ads concepts that still help them to this d…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using responsive search ads, how broad keywords can open thing…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just hav…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the guys walk you through how to do Lazy Man campaign builds for pure display campaigns. They talk about target…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week’s episode is about how to grow your brand awareness with Google Ads. The guys share their thoughts on how to grow your brand awareness by using the Google Ads display network and also by advertising on Yo…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Chris and Jason are answering your questions about Google Ads! It’s a huge Q&A episode, and it’s a good one. The guys answer questions about the best way to sort through thousands of search terms, how to …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kin…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influe…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Jason introduces the BFRLEGFAGAR Strategy and Chris reviews his data and gives his feedback about the strategy. The strategy helped Jason stumble upon a 63% conversion rate in one ad group and a 19% conve…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a huge Q&A episode with some great questions. The guys answer questions about YouTube ads, whether or not they’d like to see a search terms based on impression report, the simplest way to view…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Advertisers are always asking us about landing pages. What makes a landing page good? How can I improve my landing page for strong Google Ads results? And so forth. Those questions inspired the guys to put together…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects of setting up and managing a Google Ads account. In this episode, the guys share their favorite parts of Google …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part two of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Joi…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part one of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Joi…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys continue their discussion of search terms. They talk about how they review the data on the search terms report and if the recent updates to search terms will change their processes. Thanks for li…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys discuss the change that’s coming to the search terms report. And they also talk about the major changes to Google Ads over the past few years and how they’ve dealt with them. Thanks for listening…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. T…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about two very difficult search engine marketing situations, when there is not enough search volume for your keywords and even worse, when no one is searching for your product or service. Th…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. Questions include how to know if more budget will bring in better results, how to manage conversion tracking with lots of clients, how automated bidding co…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys cover the search impression share metrics and the competitive metrics columns. They talk about how they use the competitive metrics columns day to day, what situations they help them solve, and h…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, including what they do with search terms, keyword…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys explain what their Lazy Man Google Ads build strategy is, why they do it, and why it’s effective. They walk through an example build, building out a Lazy Man build for a dermatologist. And next w…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a Google Ads Q&A episode and answer your questions about manual bidding, how to know what your bids should be, and how to run Google Ads campaigns in multiple languages. Thanks for listening a…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Ever wondered how to optimize a Google Ads account that’s already been running successfully for years? How do you take an account that’s already going great and continue to improve it? In this episode the guys talk…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Looking for a simple way to think about Google Ads keywords and manage them for successful results? This week on the Paid Search Podcast the guys talk about a color coded keyword strategy that Jason came up with, t…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys give an update on the bidding strategies in Google Ads that they’re using these days. They also discuss if close variants are affecting their decision to use manual or automated bids. Thanks for …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a Q&A episode and answer your questions about Google Ads. The guys answer questions about negative keywords, how your account time zone affects your ad schedule, and how important geo keywords…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Listen to the Google Ads Strategy podcast - https://googleadsstrategy.com/ Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This fourth and final episode in the se…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Enroll in Elite Local Ads today - http://elitelocalads.com/ Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This third episode in the series is all about ways to …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/ Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This second episode in the series…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Getting quality traffic and running a great Google Ads campaign is only half the battle. In order for that great traffic to convert and turn into new customers, you also have to have a good website. Why work so har…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week on the PSP Chris walks Jason through two unique campaigns he’s running on Google Ads. One of them focuses on medium funnel keywords, and the other campaign has an interesting pure broad keyword strategy t…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Enroll in Elite Local Ads - http://elitelocalads.com/ Show Notes: Do you ever wonder what your competition is up to in Google Ads? Today on the PSP we talk about how we study our competition in Google Ads. We cover the auction…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s Q&A the guys answer questions about when to give up on a keyword when it’s not bringing in conversions, how to start over if you need to start your Google Ads advertising strategy again from scratch, and…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/ Show Notes: Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization d…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s Q&A the guys start off with a question about how they handle exact match variants that come in the search terms report and how to know which ones to add as keywords. Then they answer a question about usi…
 
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