Galiano podcaster

Some big changes are here. In today’s episode, I’ll be talking about what’s coming next over the next year. As the old English Proverb says – “Make hay while the sun is shining,” I’ll be in full “haymaking mode” from now through the whole of 2024. Big opportunities don't come every day, but when the do, it's up to you to take action. That and more …

In today’s podcast episode, I’d like to share with you how AI has changed my business over the past 10 months. We may be living in a time where the economy is, at best, uncertain. But windows of opportunity remain open, nonetheless. In my experience, the B2B world has been hotter than it has in many years in 2023. Couple that with the fact that AI …

Imagine a world where your name is more recognizable than the company you work for, where your personal brand has the power to create connections and opportunities that can change your life. This is what personal branding is all about. My personal journey into podcasting really cemented this in my mind as an evergreen business strategy - no matter …

Being motivated enough to take action may be more than half the battle in 2023. I say this because so many people in the online business space are in need of a change. In today’s episode, we’ll talk about making changes, prioritizing income-producing activities, and more. Much of the time, we know what to do – but we lack the belief and the motivat…

Over the past several months, we’ve identified quite a few of the challenges business owners (as well as people in general) face today. Many of the challenges in today’s world are outside of our direct power to change. In today’s episode, I’d like to focus on some of the things that are within our power to change. These changes can have a significa…

In today’s episode, we’ll take a look at the wider, economic picture and how that may impact business in the not-too-distant future. On the downside, auto payment delinquencies are now at a decade-high here in the USA. Credit card delinquencies are currently at 38.2%. No, that’s not a misprint. Is it all doom and gloom? Of course not. That said, th…

In today’s episode, we’ll take a look at the way consumer behavior has been changing in recent years. Consumers are no longer navigating the digital realm in the same way. In the contemporary consumer landscape, search engines have taken a back seat for certain service-related inquiries. Instead, people are increasingly seeking recommendations from…

If you feel like you’re burning out with the topic of online business, and you’re exhausted trying to build your income, I don’t think you’re alone by a long shot. If you’re in a place where nothing seems to work, sometimes it’s good to step back from what you’re doing so you can disconnect from the things that are draining you long enough to think…

Most of the books on sales strategies I’ve read fall into the category of overpromising and underdelivering. On the other hand, some books focus more on manipulative tactics. These tactics are more commonplace with high-pressure sales. People eventually see through the smoke and mirrors, though. Even if it’s several months down the line. High press…

In today's episode, I'll will be sharing some new thoughts on the changing online business landscape. There have been subtle, behind the scenes shifts occurring within certain industries that are unknown to most. Am I talking about AI? AI is just part of the equation. It’s the obvious part that we see. As it turns out, there's even more going on be…

In today's episode, I would like to discuss the exciting future of business in the online world. The rapid advancements in AI and other technologies have sparked concerns about the sustainability of our jobs and careers. Undoubtedly, AI is revolutionizing the game at a staggering pace. While we may not know exactly what the future holds or even wha…

In the dynamic world of digital marketing, the role of a consultant has become increasingly prominent. Especially that of a digital marketing consultant. Some people perceive consulting as a passive endeavor, where experts merely offer standard advice to clients. But let me tell you, that's far from the truth! Digital marketing consulting is an eng…

If you’ve invested time in building things like email lists, Facebook followers, Instagram followers, Twitter followers, YouTube subscribers and more… you’re familiar with of adding “numbers” to your column. Over time, though, we recognize the “buyers” within the numbers who are responsible for the health and success of our business. It’s great hav…

Building a successful online business as a bootstrapping entrepreneur can be both exhilarating and challenging. In our digital age, establishing a strong personal brand and cultivating an engaged email list are essential for your long-term success. These two pillars will not only help you overcome a variety of common hurdles, but also provide you w…

In today’s episode, I’d like to share a few thoughts about success. If there’s a topic that transcends national boundaries, age, and time, this is it. Everyone wants to succeed in some way, shape or form. The question is, does success mean the same thing to you today that it did a decade ago? Or even five years ago. Do you want to be doing the same…

When experienced social media marketers are saying they’re growing frustrated with social media marketing – you know something is up. We’ve been talking about this topic on and off for the last several years. Now, we seemed to have reached the tipping point. Everyone and their mothers are creating content today. The supply has way exceeded the dema…

In the world of digital marketing, sales funnels play a crucial role in guiding potential customers through a journey from awareness to conversion. In today's podcast, we'll talk about the different types of sales funnels and their pros and cons. We'll explore eight key types of sales funnels including: lead generation funnel, tripwire funnel, webi…

In today's episode, we'll take a look at how AI has already led to significant disruptions across various industies over the past six months. As AI tools such as Chat GPT and other advanced AI systems gain momentum, companies across the world are already streamlinging their operations. That's the nice way of saying - they're reducing their overhead…

In today's episode, we'll be talking about the top struggles faced by solo entrepreneurs along with some of the solutions to overcome them. As a solo entrepreneur, building a successful online business comes with its fair share of challenges. Limited resources, time management, establishing an online presence, finding a profitable niche, and stayin…

Would publishing a monthly newsletter help you grow your business in 2023? Absolutely! Especially if you’re a “solo brand.” There are more reasons, at least in my own mind, to publish a newsletter than not. Entrepreneurs and marketers have been using newsletters since the days of Benjamin Franklin to establish themselves as a trusted authority. Con…

In this episode, I'd like to share some thoughts about the autonomy and creative control you gain as a solo entrepreneur. I'd also be talking about the personal and professional growth that comes with wearing multiple hats and the strong connections you can build with your customers as a solo entrepreneur. With time, incredible opportunities can ar…

In today's episode, we'll explore combining long form text content with video content to create above average results in generating growing steams of free traffic to your products or services. We'll explore the myriad benefits of combining text and video content. Learn how this dynamic duo transcends language barriers, making your message accessibl…

Becoming a marketing strategist will be crucial for solo entrepreneurs in the years to come for several reasons. First, as competition in the digital space continues to grow, it will become increasingly challenging for businesses to stand out and attract customers. By developing a strong marketing strategy, solo entrepreneurs can differentiate them…

Can an elevator pitch help your business? Can it help you sell more products and services? Let me take it a step further by asking, “Can an Elevator Pitch Transform Your Business?” After 25 years in business, my conclusion is – an Elevator Pitch can change you, and YOU can change your business. If you're ready to up your digital marketing game, you…

Whether you sell products or services online, Facebook provides a platform for you to showcase your expertise and engage with potential customers. The best part is that you don’t need a big budget to get started. Today, we will discuss a step-by-step strategy for creating and optimizing a Facebook page to promote your products and services. If you’…

Today, I’d like to talk about different personal brand styles that match different types of personalities. By finding the personal brand style that aligns with your personality and values, you can create a brand that is uniquely yours and resonates with your target audience. Remember, building a personal brand is a journey. It takes time, effort, a…

In today’s podcast episode, I’d like to do a quick review of where we are so far in 2023. The first quarter of the New Year didn’t bring with it the kind of growth many had been hoping for. Income and profits seemed to have plateaued for many, as the concerns of a recession continue to increase. Today, I’d like to share with you an SEO-focused mark…

In today's episode, we are going to talk about the importance of building a personal brand as a solo entrepreneur. We'll also discuss the various ways in which creating a personal brand can help you generate additional revenue streams, including ad revenue. Personal branding is a powerful tool that can help entrepreneurs stand out in their niche an…

In today's podcast episode, we'll be discussing marketing advice for solo entrepreneurs. Every business model has its own set of challenges, and being a solo entrepreneur is no exception. As someone who has experienced the ups and downs of running a business alone, I understand the difficulties that come with it. In this episode, I'll be sharing my…

What are some benefits of long-form content for solo entrepreneurs and how can they be implemented effectively? Long-form content is an effective marketing strategy that can help improve your SEO, generate more organic traffic to your website, and increase audience engagement. By creating different styles of articles such as listicles, how-to artic…

Today, we're going to talk about the topic of fast money with minimal effort. With a few tools, it seems like anyone can start a business or side hustle from the comfort of their own home and make a fortune. And there are certainly plenty of success stories out there, from influencers who make a living from sponsored posts to dropshippers who sell …

As a sole proprietor, managing all the tasks of your business alone can be overwhelming. Fortunately, you can alleviate a significant portion of your challenges by automating and productizing your services. But what about the rest of your workload? Can ChatGPT be the solution you're looking for? After using ChatGPT daily for four months, I can conf…

Are you a solopreneur struggling to keep up with the ever-changing digital landscape? Do you find it challenging to create an effective digital marketing plan while also managing other aspects of your business? If so, you're not alone. Many solopreneurs struggle to find the time and resources to execute a successful digital marketing strategy. In t…

In this episode, we'll be talking about the exciting and often misunderstood world of solopreneurship. Being a solopreneur can provide you with the freedom of running a business by yourself, without needed a full-time team or employees. While it may sound overwhelming to some, more people than ever are now choosing this path for the freedom, flexib…

Running a business as a solo entrepreneur can be a lonely and challenging journey. It's easy to feel burnt out and demotivated at times. In this episode, we talk about things that can help solo entrepreneurs avoid burnout and stay motivated. Whether you're just starting out or have been running your business for a while, this episode offers practic…

* This episode was originally uploaded on Valentine's Day - February 14th. Due to technical errors, it did not publish into the RSS feed successfully. In today’s podcast, we'll be discussing how to build a business around creating and selling online courses. We'll also explore the advantages of selling your courses on popular platforms like Udemy a…

I’ve noticed lately that many of the people who’ve been teaching online marketing for many are opting to leave the industry to pursue more profitable opportunities. It’s not a stretch to say that every popular market, topic, or industry has loads of competition today. That’s most certainly a reality. On the other hand, it also means that people are…

Most business plans today contain what’s known as a SWOT analysis of the marketplace. That’s an acronym that stands for strengths, weaknesses, opportunities, and threats. A SWOt analysis can be especially helpful when you want to see the full picture of the undertaking when you’re in the planning stages. That said, I’ve learned to conduct my own SW…

I’ve always been a big fan of building your personal brand and building it on a platform that you own and control (like WordPress). That said, building your brand and an audience takes time. In the meantime, you still have bills that need to be paid. The solution? Consider borrowing another person’s audience. No, I’m not talking about partnerships …

Is there such a thing as a stress-free, pressure-free business model or career path in 2023? Probably not. For many people, stressful situations, clients, and business pursuits are commonplace. In some cases, the stress and pressure can become overwhelming. That said, if you’re going to start, run, and build a business, it is inevitable that you wi…

Last week I shared the principles I’m using this year to build out new online projects (or side hustles) quickly and efficiently. Can the same principles be applied to an existing business? Absolutely. Maybe you’re thinking about adding a new product or service to an existing business. One of the easiest, most effective ways to get started is by cr…

Hey Everyone, welcome to 2023! Whether you treat the month of January like you’re on a mission and you hit the ground running, or you’re still in vacation mode and you sort of glide into the New Year over the next few weeks – I guess it’s up to you. This year, I’m changing some things up a little bit. I’ll be taking on a few different projects. I g…

Today is the last episode of 2022. It’s the perfect time to talk about creating a simple plan and strategy for business growth and success in the upcoming year. The only strategies that work consistently for most people are the simple ones. I’m including myself in the “most people” group. Today, I would like to share with you a simple way to create…

In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past. In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with…

We’re at that time of year again when people begin to think about their “goals,” or the things they’d like to accomplish in the New Year. Of course, there’s no shortage of pessimism when it comes to goal setting. Most of the time, change doesn’t come easy, does it? Where creatures of habit, even when those habits are responsible for poor results. O…

It’s difficult for smaller businesses to compete with their larger counterparts without having an intelligent, time-tested strategy in place. The “niching down” concept came about as a response to this dilemma. You specialize and serve a group within a group. In today’s episode, I want to look at this through the lens of search engine marketing and…

First, let me apologize in advance for my voice quality today. I’ve had a bit of hoarseness or laryngitis over the past few days. I didn’t want to delay recording today’s episode, though! Today, I want to share with you – 3 things an online business needs to succeed (especially as we move into the New Year). In the past, it was much easier to get a…

Each plateau that you reach in business (as well as life) requires time, energy, and effort. With time, things like economic downturns become easier to withstand. At least, that’s hopefully the case. As we prepare to leave 2022 in the past, I have some thoughts that I’d like to share with you about business strategy in 2023. There’s a certain amoun…

During the early days of my business, I found it very challenging to build a company or business brand. Brand recognition was a struggle – even on a local level. With time, despite my efforts, my name seemed to generate more interest or recognition than my company. My personal reputation preceded my company’s reputation. Eventually, I came to the r…

Over the past few weeks, I’ve seen online businesses starting to sound the alarm as inflation and existing debt continues to eat away at their bottom lines. Can you examine “bad news” without succumbing to a negative mindset yourself? Absolutely. Successful entrepreneurs, solopreneurs, and freelancers deal with reality – while at the same time, mai…