Here are my top tips for increasing your following on Instagram and growing your cut flower farm.Av Roz Chandler

Why as flower farmers do we struggle with pricing? When we sell we don't take into account how we behave when we buy products and services. We buy on so much more than price. Roz Chandler recommends the book - Pricing For Profit by Peter Hill. Peter covers everything you need to know about developing a powerful pricing strategy for your flower farm…

Why do I need a podcast about cut flower farming? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this e…

The social media landscape is so crowded. So how do you start? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your busine…

Are you wondering what a content strategy is and why you need one? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your bu…

Tools? Do you mean my spade and fork? No. Roz doesn't mean the tools you use in farming but the tools she would recommend to run your cut flower farm business. And there are a lot of them. Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower…

Why the need for a Facebook Group as well as a Facebook Business Page for your cut flower business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the inf…

How do you rank higher in Google? This is Part One of a series on this subject. Over the years this has become more and more important for cut flower businesses and something that a lot of people do not understand. Roz Chandler, an expert digital marketeer and flower farmer gives her advice on the foundations of SEO for your cut flower business. Sh…

So what’s this Google my Business all about? Roz Chandler, a digital marketing expert and flower farmer talks you through the easy-to-follow steps of setting your cut flower business up on Google Maps and highlights how important this is for your cut flower farm. This is important for your search engine optimisation and therefore Google rankings an…

So you want to go into business as a cut flower farmer? You have worked out the why and the brand messaging you would like. Now to the nitty-gritty. What legal structure is your cut flower farm business - is it a limited company, a sole trader, a social enterprise? Is it VAT registered and why? Have you thought of your marketing strategy? Who are t…

So why are you in a cut flower business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. This episode explo…

Are you an ambitious flower farmer looking for hints and tips to grow your business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you ne…