Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, ...
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Trump's Impact on Packaging | Ep 200
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Trump won, now what? How will his regulations change packaging?Evelio Mattos and Adam Peek dive deep into the implications of political changes on the packaging industry, especially following a significant political event. Their discussion pivots around how key legal and economic shifts are predicted to impact packaging regulations, sourcing, and s…
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How Base Design ReFreshed a 130 year old Brand | Ep 199
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Have a Packaging Question? DM here:https://www.linkedin.com/in/eveliomattos/In this episode of Packaging Unboxed, host Evelio Mattos explores the transformative power of packaging with Base Design's Geoff Cook and Anthony Franklin. The discussion illuminates how packaging extends beyond mere product protection, serving as a vital component in shapi…
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Best & Worst Cereal Packaging Design | Ep 198
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Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier. Evelio Mattos: Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements wo…
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Designing Whiskey Bottles with Chad Michaels | Ep 197
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Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit brands like bourbon, whiskey, vodka, and more, also delving into side projects like playing cards and poker chips. His work is…
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Packaging Disaster: Lessons from Oreo and Coke’s Collaboration | Ep 196
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We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues. Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts…
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Storytelling in Packaging Design with Richard Taylor | Ep 195
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The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break thro…
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Packaging Today - Packaging Failures: When Marketing Goes Too Far | EP
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In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known for his "Sustainable Packaging Podcast," and Adam Peek from "People of Packaging Podcast," join Evelio Mattos, host of "Packa…
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Design Smarter: Business Strategy for Creatives | Ep 193
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Learn how to build a profitable career in design with Fred Hart. Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and leading the design agency, Interact Brands, for nine years. Under his leadership, Interact Brands grew from a 3-person team to a thriving 30-person agency known fo…
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Grads: Ultimate Strategy to Get Hired Now | Ep 192
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We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? Need help with your packaging?https://www.linkedin.com/in/eveliomattos/We get into it all. So if you've just graduated, are having a h…
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Google’s Groundbreaking Packaging: A Deep Dive | EP 191
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About the Guest(s): Miguel Arevalo: Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the …
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Design Career from the Masters : James Victore | Ep 190
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Episode 190 with James Victore, drops the career advice you need to hear right now.James Victore is a renowned graphic designer, artist, and motivational speaker known for his unapologetically bold and unconventional design work. Author of books such as "Feck Perfuction", James has been featured in museums worldwide including MoMA, and has received…
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The One Man Agency Winning All The Awards - STCKMN | Ep 189
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If you want to learn how to design packaging or build a one man agency, Chris Wilson the sole designer behind Stckmn, a multidisciplinary design studio based in Glasgow, Scotland will explain it all. The one man agency winning all the awards StckMn:https://www.stckmn.comWith a background in industrial design and extensive experience in various face…
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The Science Behind Packaging Design | Ep 188
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Need packaging help? Click here to just ask! Fernando Arendar, founder of Nitid Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they …
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Career Advice for Designers Today | Ep 187
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In this insightful episode, we delve into the journey from designer to creative director, offering invaluable advice and strategies for those eager to climb the creative ladder. Join us as industry veterans share their personal experiences, discussing the challenges and triumphs they faced along the way. Learn how to build a standout personal brand…
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Get help with your packaging: / eveliomattos Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares i…
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Smart Packaging Ideas ft. Cameron Worth of Io.TT | Ep 185
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About the Guest(s): Cameron Worth: Cameron Worth is a leading figure in the Internet of Things (IoT) industry and the founder of the first IoT agency, SharpEnd. With over a decade of experience, Cameron has been a pioneer in championing IoT innovations for global brands. His agency, SharpEnd, specializes in connecting brands to consumers through Io…
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EPR Laws Everything You Need To Know Now | Ep 184
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Get help with your packaging:https://www.linkedin.com/in/eveliomattos/ If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions…
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The Material Replacing Plastic Packaging | Ep 183
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About the Guest(s):Tim Silman Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collaborative partnerships to tackle ocean plastic pollution. Tim, based in Charl…
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The Future of Ocean Plastics | Ep 182
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Get help creating your sustainable packaging: https://www.linkedin.com/in/eveliomat...About the Guest(s):Tim Silman is the Program Director at Lonely Whale, a renowned organization dedicated to preventing ocean plastic pollution. Co-founded by actor Adrian Grenier in 2015, Lonely Whale leverages storytelling, modern marketing techniques, and collab…
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When All Packaging Looks the Same Do this | Ep 181
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Get help with your packaging from Evelio:https://www.linkedin.com/in/eveliomattos/About the Guest(s):Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients an…
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Packaging Today - Are Bioplastics Just Vegan Plastics? | Ep 180
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Amazon gets rid of their plastic air pillows and shifts to paper void fill packaging. Is paper actually better than plastic?How companies making paper out of seaweed may be damaging the ocean floor in the race to replace fossil fuel plastic. How New York defeat the latest plastic packaging bill and set the state back in its path to a sustainable fu…
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Are Design Awards Worth It? | Ep 179
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Need packaging, talk to Evelio:https://www.linkedin.com/in/eveliomattos/Wanna work with Robot-Food?https://www.robot-food.comSimon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputa…
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Fighting Plastic Pollution with Tom Jackson | Ep 178
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Discuss your packaging with Evelio Mattos Tom Jackson is the co-founder of Honest Ocean, a company focused on managing the supply chains of recycled plastics from source to manufacturing. Based in Indonesia, Tom works closely with local communities and recycling centers to collect and process ocean-bound plastics, aiming to transform waste into val…
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Designing Packaging that Dissolves | Ep 177
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Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here:https://www.linkedin.com/in/eveliomattos/Support our sponsors:Order packaging manufactured factory-direct from IDPdirect.comManage your packaging specifications globally with Specright.comLearn more about dissolvable papers from Smartsolve.comAbout the Gu…
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Can Pyrolysis Rid Us of Plastic Packaging Waste? | Ep 176
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Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has …
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Reusable Packaging Doesn't Work / Packaging Today Show | Ep. 175
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About the Guest(s): In this episode of "Packaging Today," we welcomed esteemed guests Emilio Montos, Adam Peel, and Corey Connors. These professionals bring a wealth of knowledge from the packaging industry. Emilio Montos is an established figure in the landscape of packaging, with a background rich in innovation and sustainability. Adam Peel, know…
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Is Liquid Death Infinitely Recyclable? Packaging Today Show | Ep 174
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In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the…
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Impossible Print Processes Every Packaging Designer Must Know | Ep 173
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Learn more at https://www.sonderegger.chGet your free How to Design Sustainable Packaging Guide here:https://idpdirect.comManage your brand's packaging specifications here:https://specright.com Learn more about dissolvable papers and label stock here: http://smartsolve.com Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomatt…
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Is Reusable Better than Recyclable? | Ep 172
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Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globallySupport our Sponsors:Learn how to design sustainable packaging for Free:https://…
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Michelada Mix Redesign: Capturing the Spirit of Mexico | Ep 171
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Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in intr…
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Behind the Elegance: A Deep Dive into Luxury Packaging Design | Ep 170
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Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent VillegerKnown for his refined and innovative approach to design, Villeger has made a significant m…
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Quoting Your Packaging, What to Expect : The Packaging Today Show | Ep 169
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How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packagi…
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How to Design Packaging in Ai Like a Pro | Ep 168
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This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle and FOMO. Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, reje…
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Beyonce's Cécred Packaging & Strategy Breakdown | Ep 167
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Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with VannettEpisode Summary:In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusi…
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The Future of Smart Packaging: How Inuro is Making Packaging Reusable and Dynamic | EP 166
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Start adding smart lighting to your packaging with INURUDownload the free sustainability guide HERE!Get your packaging specifications in order with SpecrightAbout the Guest(s):Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services an…
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ChatGPT is Better Than MidJourney for Packaging Design. with Adey Efrem | Ep 165
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Follow Adey EfremConnect with Evelio Mattos Download your own FREE Sustainable Design Guide Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eater…
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PFAS/Cannabis Regulations/Greenwashing : Packaging Today Show | Ep164
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This episode of "Packaging Unboxed" delves deep into the environmental and regulatory challenges of PFAS in packaging, with a special focus on the cannabis industry. We uncover the complexities and misconceptions surrounding PFAS, often referred to as "forever chemicals," and their impact on sustainability efforts within the packaging sector. Addit…
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The Art of Unforgettable Packaging Design | Ep 163
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Support our Sponsors:Factory-direct packaging manufacturing for established brands - IDP DirectManage your packaging specifications for sustainability, EPR, and budget - SpecrightFrom Brief to Shelf: How to Design Packaging that Makes a Lasting Impression About the Guest(s):Spencer is a renowned personality from Taxi Studio, where he engages as par…
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Revolutionizing the Conference Experience: TDC's Impact on Personal and Professional Growth | Ep 162
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Support our Sponsors:Purchase packaging for established brands direct from the factory that makes them at IDP DirectGet a handle on all of your packaging specifications with SpecRightAbout the Guest(s):Matthew Haynes is the visionary behind The Design Conference (TDC) based in Brisbane, Australia. As a former professional baseball player for the Cl…
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Unboxing Ecommerce Cleaners on the Packaging Today Show | Ep 161
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In this episode, we dive into an intriguing discussion that spans the casual and the technical spheres of packaging design. Evoking a sense of curiosity and critical thinking, the podcast explores various packaging concepts through an unboxing experience. Get ready for an engaging and educational journey as we dissect the subtleties of packaging co…
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How to Design Packaging for Accessibility | EP 160
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About the Guest(s): Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards…
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Louis Vuitton Lunar New Year Packaging with Ai by Brian Sykes | Ep 159
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About the Guest(s):Brian Sykes is recognized as an AI master and a visionary in the realm of design and branding. Order Brian's Classes.Find him on LinkedInWith a degree in communications and a focus on commercial art, Brian launched his own business shortly after college. Initially starting with Sykes Design, he quickly evolved the business into A…
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Packaging the Denver Broncos with Kevin Johnson | Ep 158
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Follow Kevin Johnson:https://www.instagram.com/kjdesignsthings/Obviously go follow the Broncos:https://www.instagram.com/broncos/ In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the…
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The Science Behind Successful Brand Redesigns: Insights from a Marketing Expert | Ep 157
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Check out our sponsors: Retail Luxury Sustainable Packaging: IDP Direct Packaging Specifications Management: Specright About:Doug Hall is a marketing executive with a unique and non-traditional background encompassing various areas of expertise. Initially an organic and analytical chemist in flavors and fragrances, Doug transitioned into technical …
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Streamline Your Packaging Procurement Process | Ep 156
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Support the show sponsors:If you need packaging, don't go to a distributor, go straight to the source. Click IDP DirectDidn't know you needed to manage your specifications or how knowing them can save you time and money? Learn more at:SpecRightAbout The Guest(s):Tom Preston (click for LinkedIn) is a representative from Specright, a company that off…
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Punk, Packaging, x Process with Paolo Proserpio | Ep 146
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Pablo Proceerpio, an Italian designer known for his work with Gucci and Versace, discusses his journey from skateboarding and punk rock to the world of fashion and design. He emphasizes the importance of understanding the client's needs and finding the best solution for each project, even if it means setting aside personal preferences. Proceerpio's…
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Mastering Print & Packaging Production | Ep 147
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**About The Guest(s):**Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.**Summa…
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Cow Farts, Category Norms, & Carbon Neutral Product Packaging Ep 155
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TLDR: We talk about Cow farts, packaging design, inheriting designs that need to be updated, and balancing category norms with the need to stand out. If you're interested in learning how professionals handle packaging redesigns this is the episode for you. About The Guest(s): Jill is the Executive Creative Director at Neutral, the first carbon neut…
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Packaging costs are about to explode! Ep 154
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If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags.Learn more about these upcoming antidumping duties here : https://www.trade.gov…
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Ai Can Get You Hired Right Now! | Ep 153
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About The Guest(s): Nick Longo is a seasoned designer and educator with over 20 years of experience in the industry. He is the founder of Longo Designs and teaches design at California State University Northridge. Nick is passionate about using AI in design to improve efficiency and creativity. Support our Sponsors: Tired of working with middlemen …
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