In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school! Listen now to start enjoying …

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar.Takeaways include:~ Why you should hold interviews and tours virtually instead of over the phone ~ What you need to conduct successful virtual interviews and tours~…

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices.Listen now to learn how using practical fixes for this common problem can also increase your lead to start…

Welcome to EMA’s Head of School Podcast: where we cover the most important enrollment management topics tailored for heads of school. In every episode we’ll cover a couple of high level topics along with a question or reflection you can bring back to your team. In this episode we discuss the the enrollment management leader! Find out more about EMA…

Welcome to EMA’s Head of School Podcast: where we cover the most important enrollment management topics tailored for heads of school. In every episode we’ll cover a couple of high level topics along with a question or reflection you can bring back to your team. In this episode we discuss the role of price! Find out more about EMA at enrollment.org …

Welcome to EMA’s Head of School Podcast: where we cover the most important enrollment management topics tailored for heads of school. In every episode we’ll cover a couple of high level topics along with a question or reflection you can bring back to your team. In this episode we discuss how the independent school customer has changed! Find out mor…

Welcome to EMA’s Head of School Podcast: where we cover the most important enrollment management topics tailored for heads of school. In every episode we’ll cover a couple of high level topics along with a question or reflection you can bring back to your team. In this episode discuss how the admission funnel has changed! Find out more about EMA at…

Welcome to EMA’s Head of School Podcast: where we cover the most important enrollment management topics tailored for heads of school. In every episode we’ll cover a couple of high level topics along with a question or reflection you can bring back to your team. In this episode we define enrollment management! Find out more about EMA at enrollment.o…

Welcome to EMA’s Head of School Podcast: where we cover the most important enrollment management topics tailored for heads of school. In every episode we’ll cover a couple of high level topics along with a question or reflection you can bring back to your team. In this episode we frame the problem! Find out more about EMA at enrollment.org and regi…

In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school...~ Efficiently realign your internal resources~ Grab and successfully defend a prominent spot in th…

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your inboxes for the link.For a more in-depth conversation on this matter, please call Tom King or Sterling S…

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I…

In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school.Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what…

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like...- House renovations- Manufacturing- …

There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school!Transcript available here: https://enrollmentresources.com/transcript-test-your-way-into-impressi…

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements! Takeaways include:The unfortunat…

The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development.You’ll learn actionable takeaways about:~ Which KPIs are the most imp…

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment Resources Panel explores alternative ways to fill yo…

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the…

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the…

We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinderWe usually run this exercise one-to-one, but we thought it would be fun to ask list…

Like “A Christmas Carol” by Charles Dickens and Clement Moore’s “The Night Before Christmas”, Dylan Thomas’ “A Child’s Christmas in Wales” has become a staple of the holiday season for many families, including ours at Enrollment Resources.From everyone here at Enrollment Resources, we wish you and your loved ones a safe and joyous holiday season an…

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In the final instalment of this five-part series our panelists share best-practice tips on Marketing for Enrollment Retention and the B2B Marketing Pieces Career Services needs in place to be ready for whatever the economy throws at you.Av Enrollment Resources

Our panelists take a deeper dive into the '24 Tips on how to Create a World-Class Enrollment Process' series. Join the conversation exploring thought-starters on how to Optimize the Interview-to-Start Ratio. This is a great session for admissions reps to listen to.Av Enrollment Resources

Welcome to Podcast 3 of our 5 part summer series, "How to Create a World-Class Enrollment Process." The topic that we address today is “How do we create a culture that obsesses about a positive first impression?”To set up a world-class enrollment process you need to create a great first impression. This begins BEFORE a lead walks through your door.…

It may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert.This roundtable discussion makes a compelling and unexpected point - to be persuasive you should be non-persuasive. Meaning, if you present a truthful mes…

You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there.Join Velocify EDU leader Steve Davis as well as experts Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources for …

Hosts Gregg Meiklejohn, Shane Sparks, Tom King and Scott Spitolnick pose the question "Is your marketing company doing exemplary work for you?" Ask yourself, do they really have your best interests at heart? Learn 15 points to discern if it's time to fire your marketing company.Av Enrollment Resources

Hosts Gregg Meiklejohn and Shane Sparks are joined by Tom King and Susan Schulz of Schulz and Associates to show you how to create a vision for the kind of student you want to enroll and use Reverse Engineering techniques to identify the qualities you want to attract.Av Enrollment Resources

Shane Sparks, Gregg Meiklejohn and our guest panelists make predictions for the Career Education sector in 2017.Featuring panelists:Lee Doubleday - Director of Operations at Imagine America Foundation/Career College CentralSally Samuels - Director of Compliance at FAME, Inc. Jennifer Flood - President and CEO, National Compliance Group…

Panel discussion on how to motivate your admissions team.Av Enrollment Resources

A panel discussion on what you can no longer say or do in education recruiting. Gregg Meiklejohn leads a discussion with Jennifer Flood, President and CEO of National Compliance Group; Chris DeLuca, founder of DeLuca Law LLC; and Tom King, Director of the Admissions Performance Institute at Enrollment Resources.…

Shane and Gregg discuss how the recent changes to Google's search results will drive up advertising costs and other implications for EDU marketers.Av Enrollment Resources

Gregg and Shane are joined by Terry Zaleski, Executive Director of the Coalition of New York State Career Schools on a fast-paced, information-packed discussion of low- and no-cost ways to increase enrollment.Av Enrollment Resources

Shane & Gregg share eight test results from real school marketing campaigns and discuss the critical role of conversion rate optimization in marketing.Av Enrollment Resources

Wide ranging conversation on low cost, high return marketing tactics and how to think about return on investment in marketing.Av Enrollment Resources

B Corp is a voluntary certification for "triple bottom-line" companies representing excellence in people, profits and the environment. Gregg interviews Dan Osusky, EDU Specialist with B Corporation on how Career Schools can benefit from this certification.Av Enrollment Resources

Gregg gives an overview of the upcoming Gainful Employment regulatory changes and how probation will effect marketing.Av Enrollment Resources

Gregg Meiklejohn facilitates a panel discussion on systemizing admissions processes. Guest panelist are Tash Uray, Senior Process Improvement Expert; Joe Girard, Director of the Admissions Performance Institute; and Jim Paris, Senior VP Admissions.Av Enrollment Resources

An overview of the Virtual Admissions Adviser admissions automation software.Av Enrollment Resources

Gregg Meiklejohn and Joe Girard of Enrollment Resources, and Martin Lind of Velocify, share new research on the Admissions tactics of Non-Profit and For-Profit Schools. Also available as a Video Webinar: https://vimeo.com/143765486Av Enrollment Resources

Gregg Meiklejohn & Shane Sparks are joined by Martin Lind, EDU Vertical Manager at Velocify, to share new research on better recruiting strategies. This is also available as a video webinar at: https://vimeo.com/143561333Av Enrollment Resources

The guys recap APSCU 2014 and the overall state of the for-profit Career College sector.Av Enrollment Resources

Shane Sparks, Gregg Meiklejohn and guest Dr Rita Girondi, President of Training Masters talk about how to take regulatory constraints and turn the into a competitive advantage.Av Enrollment Resources

Gregg & Shane lead a discussion on how schools can improve the student experience to delivery greater value. Guest panelists Richard Hansberger, VP Business Development, Nuts & Bolts; and Colin Wilson, National Sales Rep, Nuts & Bolts, share their unique perspective on how to improve the educational "product".…

Gregg leads a great panel discussion on "disruptive technology" that will shape Admissions and Marketing in the coming years with Dr. Rita Girondi, Training Masters; Brian Haggerty, iTeachers; Martin Lind, Velocify; and Sterling Simpson, Enrollment Resources.Av Enrollment Resources

Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.Av Enrollment Resources

The guys and joined by Richard Hansberger, VP Business Development for Nuts & Bolts, and Stanya Watson, Director of Business Development for Enrollment Resources, for a lively disection of several admissions and marketing "sacred cows" in Career Education.Av Enrollment Resources

Shane & Gregg discuss key principles of "self-generating" leads through advance internet marketing tactics.Av Enrollment Resources