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CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on ...
 
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What happens when Lyra is finally fed up with the antics in her old house? April Fools! Hope you enjoyed this short little episode. If you listened to the credits you'll notice I was missing the one for 'Swaggy.' My laptop went on the fritz and I wasn't able to add it in. Here's the credit for everyone: Ian Humphrey as Swaggy Tal Minear as Thelma E…
 
Christopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He’s a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brin…
 
Brett Burky drives ROI and growth for paperstac.com using cutting-edge growth marketing and growth hacking tactics. He manages and handles traffic generation and customer retention through paid media, social media, SEO, marketing automation, CRM systems to conferences to cold emails and cold calls. Basically if there is a traction channel, you can …
 
It’s been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I’m not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far. During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyon…
 
Ed Kless believes that entrepreneurs continue the work of creation. His goal is to grow his intellectual capital. Viewing himself not as an employee, but rather an IC (knowledge) investor. He has knowledge and loves to expand it, seeking to work at a place where his knowledge investment will pay the highest return. Follow Ed on Twitter at @EdKless.…
 
Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development. Mr. Leary recei…
 
John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, “Kickass Social Commerce for Epreneurs,” but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speak…
 
Ron Grant is an accomplished, focused professional with a diverse set of skills and experience in the fields of for-profit and non-profit public relations, brand communication and journalism. He has a formidable track record of strengthening a company’s overall brand messaging through skillful business communication, resourceful use of social media…
 
In part one I explored what I call “The Gospel of Gary Vee”, and gave my perspective on the views of both held by Alexis P. Morgan and Douglas Karr. In this episode I’m going to make the point that Gary’s message is often weaponized and used in an offensive manner in the same way the Christian gospel was used as a weapon during the bloody historica…
 
Rob Crews is a data-driven marketing executive who builds brands, teams and profitability. In his most recent roles at Ovation and Church's Chicken, Rob is hired by PE firms to serve on senior management team and lead turnaround, rebranding, develop strategies and execute plans to reverse severe sales declines. In both instances he dramatically imp…
 
Joey Womack is rebel with a cause. Analytics junkie. Optimist. Cynic. Serial envelope pusher. Cult creator. Superhero. Pick one, and that's Joey. His life's purpose is to equalize socio-economic disparities in communities around the world; with a goal to help 1 billion people by the year 2039. Joey was bitten by the entrepreneurial bug in 2002 when…
 
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing…
 
Andre C. Hatchett is a nationally acclaimed entrepreneur and philanthropist. As the current owner of TheBlackRealEstateSchool.com, AndresNotarySchool.com and Priority Notary, Inc., Andre is a man who wears many successful hats! He is also the founder of the Own or Be Owned movement, which includes the thought-provoking and insightful book, Own or B…
 
This past September 11th an absolutely blistering Medium article about Gary Vee cropped up on my LinkedIn. In it the author makes an argument that unabashed capitalist such as Gary are tantamount to terrorists. Now if you listen to this show (or read the description) it should come as a surprise to no one I have my professional issues with Gary’s s…
 
Alsion Stratten is a writer and co-creator of content for UnMarketing. She’s also the co-author of UnSelling, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnMarketing. The new book, UnBranding, is out now! Go get it. Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about…
 
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