The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market. Mission At the Digital Marketing Institute we want you to get the most from your digital marketing career. Here's how we think that we can help you achieve this: - We provide quality, timely and relevant training in Digital Marketing to individuals and organisations through Digital Marketing Experts - We build knowledge ...

1. Search Engine Marketing (SEM): Promoting your brand or website on search engines like Google, Yahoo etc., SEM includes both PPC and SEO. PPC refers to Pay per click where one gets charged for every click made on their add , while SEO is a strategy of getting high ranking for specific keywords in search engines which helps you reach desired targeted audience. 2. Search Engine Optimization (SEO) : The art & science of making websites more visible to search engine crawlers so that they could ...