Bästa Business Storytelling podcaster (2024)

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676: Using AI to drive e-commerce conversions 23:51

3h ago23:51

23:51

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christop…

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BONUS: Talking content performance on The Business Story of the Week Podcast 26:47

1d ago26:47

26:47

I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experie…

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675: When someone is committed to misunderstanding you 23:41

7d ago23:41

23:41

Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us. Connect with…

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674: How to build a community around your business 24:03

8d ago24:03

24:03

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer). So it's wo…

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673: What is content operations and do I need that? 23:51

19d ago23:51

23:51

Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show." On Episode 673, we discuss: What is content ops? Why is it needed? How to se…

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672: Are Facebook ads worth it? 23:23

21d ago23:23

23:23

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The power of Facebook ads and how to structure the ad account for maximum efficiency The growing space of direct-to-customer e-commerce. Go-to strategies to expand sales through paid advertising. Learn more about him: htt…

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671: How to build high-return ad campaigns 23:32

29d ago23:32

23:32

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation. Run your ad campaign with StubGroup now: https://stubgroup.com This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and support…

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670: When do I need an attorney for my small business? 23:49

1M ago23:49

23:49

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second. So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that. If y…

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669: The Era of Virtual Assistance: How to use a virtual assistant 23:43

1M ago23:43

23:43

Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant?Elizabeth, founder and CEO of R…

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668: How to make money with my website by renovating it 24:08

1M ago24:08

24:08

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answ…

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667: How AI-powered vending machines are changing grab-n-go shopping 22:58

2M ago22:58

22:58

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space. Join us. This episode is supported by OscarHamilton.com, your podcast support team.

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BONUS: The Power of First-Person Writing: How to Connect with Your Audience on a Personal Level 0:58

2M ago0:58

0:58

Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show." Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/

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#145 Erlaube dir, lebendig du selbst zu sein | Interview mit Yvonne Partes - Mentorin für Frauen in Veränderung 1:00:03

2M ago1:00:03

1:00:03

Viele Menschen erlauben sich einfach nicht ihr Leben zu verändern, sich Gewisses einfach zu erlauben und sich selbst verwirklichen oder Lebendig zu sein. Verantwortlich dafür sind Prägungen aus der Kindheit oder Angst vor der Meinung anderer. Yvonne Partes ist Mentorin für Frauen in Veränderung und sie teilt mit uns ihre Erfahrungen über persönlich…

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666: What are the ethical considerations for generative AI use in business 23:28

2M ago23:28

23:28

Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative eco…

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665: Writing better copy with thorough copywriting briefs 23:21

2M ago23:21

23:21

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them…

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BONUS: Curved Monitors: Are They Worth it For Content Creators? 7:38

2M ago7:38

7:38

Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology. I'm putting this 27-inch curved monitor to the test in this review episode. Join me and check out the model I'm discussing here.…

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664: How does cognitive bias affect SEO strategy? 24:08

2M ago24:08

24:08

SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitive bias? Things to know for SEO And more…. Join us. Connect with Sarah: http://sarahpresch.com

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#144 Neupositionierung | Im Interview mit Expert Branding Strategist Martina Fuchs 55:48

2M ago55:48

55:48

In dieser Folge habe ich Martina Fuchs, Expertin für Markenstrategie und Markenberatung, zu Gast und wir sprechen über das Thema Neupositionierung. Martina erklärt uns, dass Neupositionierung bedeutet, sich immer wieder neu auszurichten, da wir in einer schnelllebigen Welt leben, die ständige Veränderungen erfordert. Und dass es wichtig ist, die Ze…

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663: 5 common marketing mistakes you must stop now 23:34

3M ago23:34

23:34

What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them. Join us and grab a copy of her book here: https://amzn.to/3yh4rQL…

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662: Why coaching is important in the workplace 23:53

3M ago23:53

23:53

Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and gro…

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BONUS: Marketing in the Age of AI Podcast with Emanuel Rose 24:29

3M ago24:29

24:29

I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484 Some of the products mentioned: Opus Clips: https://www.opus.pro/?via=413b47 Grammarly: https://www.grammarly.com/referrals/…

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#143 Herz verkauft! | Im Interview mit Christine Schlonski 55:30

3M ago55:30

55:30

Verschenkst du manchmal lieber etwas, als dass du es verkaufst? Christine Schlonski nennt sich Heartsellpreneur und verkauft aus dem Herzen. Sie sagt, wir alle haben eine negative Verkaufserfahrung abgespeichert. Uns selbst ist etwas angedreht worden, unseren Eltern, Großeltern oder vielleicht auch Freunden, und es war kein guter Deal. Das sitzt un…

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661: The Future of Business Communication: AI, CommTech, and CCOs 24:11

3M ago24:11

24:11

The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essent…

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#142 Die Kunst der Verjüngung | Im Interview mit Yogalehrerin & Ayurveda Coach Kerstin Pinger 46:55

3M ago46:55

46:55

In dieser Folge spreche ich mit Yogalehrerin und Ayurveda Coach Kerstin Pinger über das Thema: Die Kunst der Verjüngung. Kerstin beschäftigt sich seit fast 20 Jahren mit Yoga und Ayurveda. Durch einen Zufall nahm Kerstin an einer Yogastunde teil und wusste, dass sie angekommen ist. Es folgte die Yogalehrerinnen-Ausbildung und sie wurde in eine ande…

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BONUS: IIEX and tech Content Chat 41:39

3M ago41:39

41:39

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/

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660: What is the role of an editor? 24:10

3M ago24:10

24:10

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

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BONUS: Do podcasts have video? 7:21

4M ago7:21

7:21

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to you…

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659: How technology helps business growth 21:23

4M ago21:23

21:23

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.

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BONUS: Human vs. AI written content 3:44

4M ago3:44

3:44

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.

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658: Crafting compelling content from dull topics 22:58

4M ago22:58

22:58

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.

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657: The Art of Earned Media Coverage: Insights from a PR Veteran 24:09

4M ago24:09

24:09

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us…

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656: How to guest blog - a chat with Jake Doll 23:44

4M ago23:44

23:44

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."

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BONUS: What should a content calendar include? 21:06

5M ago21:06

21:06

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning.He unveils the four things that set your content up for success.

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655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them 23:51

5M ago23:51

23:51

What are the best ways to promote your podcast, and where should you? Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

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654: How to build a brand identity - a chat with Rob Meyerson 24:23

5M ago24:23

24:23

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. Wh…

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653: How to increase branded search queries and volume 24:16

5M ago24:16

24:16

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

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#141 A life long marriage | Im Interview mit Elke Nehring 35:41

5M ago35:41

35:41

Diese Folge bringt eine unglaubliche Heldinnenreise für dich mit. Denn heute habe ich Elke Nehring im Interview. Das besondere an Elke? Sie ist 68 Jahre alt und startet aktuell ihr Online-Business. Als Hochzeitsplanerin mit 20 Jahren Erfahrung ist sie mehr und mehr online als Mentorin für Hochzeitsplaner unterwegs. Sie möchte die Hochzeitswelt nich…

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Physical: Body & Soul 25:34

5M ago25:34

25:34

Is it enough to tell your story or should you be embodying your story? Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling. The pair discuss the power of emotion in storytelling and the importance of getting the…

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Digital: Story Data 28:36

5M ago28:36

28:36

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it? Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you underst…

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Classics: Literary Lifeskills 27:45

5M ago27:45

27:45

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling. Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience. Key Takeaways: Everyone's attention span is sh…

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Truth: LinkedIn Legend 27:37

5M ago27:37

27:37

If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user. Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform. She explains the importance of authen…

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Legacy: Winnie The Pooh 27:27

5M ago27:27

27:27

All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people? How do you tell that story? Well that’s what Neil Reed does, he and his wife ow…

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Creative: Content & Connections 28:19

5M ago28:19

28:19

There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films…

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Family: Animal Magic 25:34

5M ago25:34

25:34

Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets. In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses. Jenny also shares some stories of unusual animal cases she’s been p…

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Pictures: Visual Vocab 33:31

5M ago33:31

33:31

Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller. Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling. But Roxy’s journey hasn’t always been easy, she’s had t…

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Toolkit: Season 2 Takeaways 41:51

5M ago41:51

41:51

Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story. You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Il…

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652: An Ethical Email Marketing Discussion with Yuval Ackerman 22:51

5M ago22:51

22:51

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email m…

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#140 Funnel Simplicity - Wie weniger zu mehr Stabilität im Business führt 39:00

6M ago39:00

39:00

In dieser Folge geht es darum, dass wir aufhören, uns eine Story zu erzählen, dass das Online-Business wahnsinnig kompliziert ist. Es ist viel einfacher, als man denkt, wenn man einer bestimmten Struktur folgt und wenn man Sicherheit und Stabilität in sein Business bringt. Viele starten ganz euphorisch und haben die ersten Erfolge auch in ihrem Bus…

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651: The AI Marketing Revolution: How CMOs Can Ride the Wave 23:43

6M ago23:43

23:43

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on …

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650: How to use Discord as a brand! A chat with Tyler Stambaugh 23:49

6M ago23:49

23:49

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: What is Discord? What are the use cases for brands? What are the advantages and disadvantages? And more... Join us. Learn more about Tyler's company: https://www.magnetiq.xy…

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