We share secrets, systems and strategies you can use to unleash the power of story to build and grow your brand. Brought to you by Brandtelling, a brand storytelling agency. www.brandtelling.com
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Every brand has twists and turns as a founder or owner. You might find that you've expanded or narrowed your target audience. You might change your service or product offerings. Maybe you're representing a new set of vendors that need you need to explain to your audience. Or you've taken on a new partner or expanded your footprint. But what happens…
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How Does Perspective Impact Your Brand?
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A lot of what we do is think about ourselves. We wonder how something in our world will impact us, our families, our friends, our employees and our businesses. It’s natural. But as a business owner or founder, a lot of your day is probably spent thinking about the impact your business and brand has on your customers and employees — or your other bu…
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Expediting the Brand with Mitch Brendle
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In this episode of The Brandtelling Podcast, co-hosts Arthur Germain and Asaf Bochman speak with Mitch Brendle, president and founder of Integrity Expediters. Mitch discusses the challenges of explaining to customers, partners and employees how to understand what his business does and how it is different and absolutely necessary for homeowners. We …
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Welcome to The Brandtelling Podcast 2.0
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Welcome to The Brandtelling Podcast 2.0 where we are taking branding discussion to the next level. The Brandtelling Podcast is brought to you by the team at Brandtelling with your host Arthur Germain, Principal & Chief Brandteller at Brandtelling, and co-host Asaf Bochman, Brand Chef at Boch Creative. This podcast is for business owners, founders a…
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Why isn't your brand getting any love?
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Why ain't your MSP brand getting the love it deserves? I've got some thoughts. === 01 - You think brand strategy and storytelling are luxuries. If you’re focused on hiring BDRs and salespeople to “bring their book” instead of building a compelling story for them to tell customers, you may be missing out. 02 - You don’t think that a strong brand mat…
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Ever wonder why your brand isn't turning heads? I've got some thoughts. === 5 thoughts about why your business brand isn’t turning any heads. 01 - Lost in Translation Is your brand echoing the same messaging as your competitors? Differentiation is crucial in a crowded market. Develop a unique selling proposition and brand voice to avoid being anoth…
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How can you get your brand name out there?
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Ever wonder how to "get your name out there?" I've got some thoughts. === Most brands tell me the single most important brand objective they have is to "get our name out there." But that is often a challenge for five reasons. 01 - Not sure what you want to say. Your own unique and differentiated perspective should be the foundation for every articl…
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Why is your brand struggling to connect?
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Ever wonder why you're struggling to connect with your copy? I've got some thoughts. Hint: Me, me, me, me. === Many brands struggle to overcome the instinct to talk about themselves. That is a challenge for five reasons. 01 - Your copy feels self-congratulatory. You like you, and that’s ok. But if all your blog posts, news releases and LinkedIn sha…
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5 Thoughts on Telling Your Brand Story
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Ever wonder if your brand is telling a powerful story? I've got some thoughts. === 5 thoughts about telling your own powerful brand story. 01 - Define your unique value. Take the time to identify what sets your business apart from your competition. Your “unique value proposition” should be clear, concise and compelling, and it should resonate with …
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Brandtelling Podcast - What do you do?
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"What do you do?" It's the cocktail question -- some may say the $64 million question. And even experienced business owners and business leaders can find themselves umm-ing and ahh-ing when asked this simple question. In this episode of The Brandtelling Podcast I offer a simple suggestion for formatting your answer to help people understand what yo…
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Brandtelling Podcast - What is the Impact of Your Brand in a Volatile Economy?
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The mistake many brands make is to feed the brand when times are good and starve the brand when times are not so good. That's a little backward. In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain offers some perspecitve on investing in a seaworthy brand during turbulent times.…
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Brandtelling Podcast - The Voice of Your Brand with Rob Carbone
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What is the voice of your brand? Not just the tone of the brand and the words you are using, but what does the actual voice sound like? What is the quality of that voice? This is what we explore in the latest episode of my Brandtelling Podcast. In this episode, "The Voice of Your Brand," I am pleased to be joined by Rob Carbone, President of Rob Ca…
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Brandtelling Podcast - Content Transformation for Story Leadership
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Content marketing is how savvy B2B companies build and share their stories with prospects and customers. But how can you repurpose, reuse and recycle stories as authentic and meaningful new content? In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain is joined by Jaclyn Schiff, CEO of PodReacher, a…
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Brandtelling Podcast - Dump the Marketing Funnel
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Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel? It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really …
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Brandtelling Podcast - LI News Interview with Jay Oliver & Arthur Germain
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Jay Oliver of LI News Radio interviewed Arthur Germain of Brandtelling live on the show floor of the 2022 HIA-LI Business-to-Business Trade Show where they discussed what it's like to be back live and in-person again. (audio only)
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Brandtelling Podcast - A Quick Introduction to Arthur Germain and Brandtelling
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A Quick Introduction to Arthur Germain, Principal & Chief Brandteller at Brandtelling
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Brandtelling Podcast - Strategy, Objectives & Tactics
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What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled! In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germai…
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Brandtelling Podcast - 7 Secrets to Brandtelling Success
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In just seven steps, you can build a stronger brand story for your growth-oriented professional services business to gain trust, win new customers and increase sales. Brandtelling Principal & Chief Brandteller Arthur Germain introduces 7 Steps for Brandtelling Success in this episode of Brandtelling Podcast.…
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Brandtelling Podcast - 3 things to keep in mind when sharing your brand story
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Stories are incredibly powerful.. they're emotional and they connect us to one another. But can you improve the way you tell your brand story for greater impact? Sure you can! Brandtelling Principal & Chief Brandteller Arthur Germain details 3 things to keep in mind when sharing your brand story in this episode of Brandtelling Podcast.…
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Brandtelling Podcast - Place, Space or Face
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Is your B2B brand represented by a place, a space or a face – or something else? When you think about your brand, what comes to mind? Is it your headquarters place of business, the spaces where you work with customers or is it the faces of you and your employees? Brandtelling Principal & Chief Brandteller Arthur Germain details three ways to think …
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Brandtelling Podcast - Three Times to Refresh Your Brand
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How do you know when it's time to refresh your brand and brand story? Brandtelling Principal & Chief Brandteller Arthur Germain details three times when you should consider refreshing your brand in this episode of Brandtelling Podcast.
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Brandtelling Podcast - Selecting a Brand Name
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Most professional services companies start with their name. And then they feel stuck with it. But you don't have to be. Brandtelling Principal & Chief Brandteller Arthur Germain tackles the topic of selecting a name for your brand in this episode of Brandtelling Podcast.
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Brandtelling Podcast - Who is Your Customer?
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Without a well-defined ideal customer, your professional services business isn't hitting the mark. It doesn't matter what your business offers or how well your product of service works -- if you don't have a clear idea about who you serve! Brandtelling Principal & Chief Brandteller Arthur Germain tackles this topic in this episode of the Brandtelli…
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Brandtelling Podcast - What is a Brand?
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Simple question, so many answers. Brandtelling Principal & Chief Brandteller Arthur Germain tackles this question in our inaugural video podcast on the Brandtelling Podcast.
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Stronger Speaking Performance through Storytelling - an interview with J.T. Compeau, founder of The Content Interpreter
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Do you have the tools you need to increase your public speaking performance? Can you leverage your "founder's story" and other storytelling topics to interest and engage your audience? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews J.T. Compeau, founder of The Content Interpreter.…
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Business Development to Grow Deeper Connections - an interview with Adam Holtzer
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Are you building deeper connections with clients and prospects? And could you do that better by focusing on a business development program instead of whatever it is you're doing today? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews Adam Holtzer, founder and Master Connector of Connections4Hire.…
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Creativity is Ageless - an interview with Eddie Prentiss founder of Creageless
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Is there an age limit on creativity? You wouldn't think so, but "creatives" often find themselves feeling that ageism creeps in when it comes to moving into a new role or joining a new company. It's counter-intuitive - creatives may have decades of talent and experience which is now working against them. Enter my guest, Eddie Prentiss, a creative h…
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The Impact of Voice on Your Brand Story - an interview with Cynthia Zhai
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Can the way that you tell a story - the sound of your voice - impact the way that your brand story is received? On this episode of The Brandtelling Podcast we interview international voice coach and trainer Cynthia Zhai from her home in Singapore about how the sound of your voice can reflect your past, present and potential.…
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How are you staging your content for the buyers journey?
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Your B2B content marketing plan should include different types of content to nurture marketing leads through their customer journey. We like to look at three simple stages: Awareness, Consideration and Decision. In this podcast we discuss the difference between each stage and make recommendations about the type of content you should be sharing with…
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Building Story Leadership (tm) by Being Magnetic - an interview with Jess Todtfeld
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Can you build Story Leadership (tm) by being magnetic? And what does that mean for your business? On this episode of The Brandtelling Podcast we interview media trainer and communication strategist Jess Todtfeld about how he shows executives and c-suite leaders how to BE Magnetic… how to quickly gain the confidence and skills to master speeches, pr…
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Building Story Leadership (tm) through Content Curation - an interview with Scott Rogerson of UpContent
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There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people. In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.…
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Achieving Peak Performance for Sharing Story Leadership (tm) - an interview with Dr. Dan Schaefer, PhD
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In this episode of The Brandtelling Podcast, we talk with Dr. Dan Schaefer, PhD, CEO of Peak Performance Strategies, about ways to share your brand story and rise to the peak of performance. Watch out - Dr. Dan may hypnotize you to increase your performance and maybe your golf swing!
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Intellectual Property & Brand Protection - An interview with Jim Harrington of Hoffman and Baron Law
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Your brand is one of your biggest assets. So why do so many companies fail to take the proper steps to protect those assets as core intellectual property? On The Brandtelling Podcast, our guest, Jim Harrington of Hoffman and Baron Law, discusses the importance of protecting your intellectual property -- defending your Story Leadership(tm) -- includ…
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What did your first job teach you about branding?
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In this episode of The Brandtelling Podcast, Arthur Germain tells a story about 8 things he learned about branding from his first job working at a camera store (back when you shot on film and it had to be processed before you could see your pictures.)
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Interview with Jim Ferme of Business Impact Group
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In this episode of The Brandtelling Podcast we welcome our guest, Jim Ferme, Founder of the Business Impact Group (BIG), an executive-level business growth accelerator, for a discussion about referral marketing, brand awareness and making true business connections.
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Interview with Lisa Dreher of Guide Force
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In this episode of The Brandtelling Podcast we welcome our guest, Lisa Dreher, Chief Marketing Officer and Brand Strategist of Guide Force, a business growth solutions firm, for a wide-ranging discussion about marketing, branding and newsjacking.
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What to Look for in a Marketing Agency Relationship
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Looking for a marketing agency to take your technology, manufacturing or professional services firm to the next level? Make sure the agency you select is CLEAR about how they work: Clarify Leverage Enhance Amplify and Run
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How to Make Your Sales Team Fall in LOVE with Marketing
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There's a disconnect between Marketing and Sales that you can bridge by showing the sales team a little L-O-V-E. Listen to the latest episode for mire.
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How to Create Visual Brand Identity for Your Brand
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A visual brand identity - your company logo, colors, and overall look and feel - is how most customers first interact with your brand. Arthur Germain and Michael Simbrom discuss how to make a solid first impression with your visual brand identity choices.
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How to Conduct a Brand Assessment to Improve Your Brand Story
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Could a brand assessment help you refocus and reposition your brand? Arthur Germain and Michael Simbrom (Communication Strategy Group) explore how to use a Brand Assessment to rebuild your brand story.
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How to Leverage Thought Leadership to Promote Your Technology, Manufacturing or Professional Services Firm
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Leveraging your organization’s thought leadership is critical! We define thought leadership as the point of view of your leadership team that shares their experience, expertise, passion, talent and attitude to better connect with your customers, partners and industry community. It’s the WHY & HOW your company does what it does; not just the WHAT.…
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IT Channel Companies Should Tell their Own Brand Stories
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Does your brand story sound like your competitors’ brand story? Is there a reason? How can you differentiate yourself? This is a common issue for many channel IT companies – whether you are a solution provider, a managed solution provider, a cloud provider, or any other flavor of the IT channel.
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