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Brand Groupies

Carey Balogh

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Launched in 2018, the Brand Groupies Podcast features inspiring leaders who have spent their careers working with AEC brands to create buzz and fuel business growth as part of our “AEC Buzz Makers” series. Hosted by Brand Groupies’ Founder & CEO Carey Balogh, our mission is to amplify the “brand groupies” behind AEC industry brands who are leading the way into the future in an ever-evolving industry. Brand Groupies is a women-owned social media, public relations, and podcast management agenc ...
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Sheley Brien is the Vice President of Brien Contracting, a leading figure in the commercial construction industry alongside her husband, Chris. With over 20 years of diverse experience in the financial and medical industries and a remarkable journey up the corporate ladder, she is a dynamic force in the world of entrepreneurship, mindset, and leade…
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Darren Magarro is the Founder and President of DSM, and Dan Enrico is Vice President of Strategy at DSM, a talented band of strategists, analysts, and creatives who amplify brands. Darren founded DSM in 2007 and focuses most of his time on being a brand ambassador for clients and the agency while leading all new business efforts. He has won many aw…
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Evan Troxel is an industry-leading design and technology expert passionate about connecting people. He is a licensed architect in California with over 25 years of architectural design, working on large public projects in K-12 schools, higher-ed, and civic projects for clients. Evan is best known for his podcasts focusing on the AEC industry. He bri…
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Josh Miles is the Founder of Bold Brand, a branding consultancy specializing in the AEC industry. He is a seasoned brand strategist, marketing filmmaker, and fractional CMO for AEC and tech firms. Josh is the author of Bold Brand 2.0 – How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm. As a past …
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Jerry Keenan is the President of New Jersey Alliance for Action, a private non-profit and non-partisan association representing thousands of construction professionals. He was appointed in 2020 after serving as the association’s Executive Vice President since 2001. In his role, Jerry spearheads the organization’s efforts to ensure New Jersey’s infr…
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Amanda Walter is a communications strategist and founder of Walter Communications. She started her practice to help architecture firms build specific reputations supporting their business goals. Informed by her earlier experience leading global communications programs at large design firms, Amanda tells her clients' stories across a variety of comm…
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Brand Groupies’ Carey Balogh, Lauren Genest, and Ming Chen presented to AEC and CRE leaders at the Real Estate Networking & Transactions Group (R.E.N.T.) event in New York City. Carey, Lauren, and Ming share insights about the benefits of Podcasting, 2024 Podcast trends, and how you can leverage Podcasting to fuel your brand’s growth. The Groupies …
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Gina Rivera is the executive director of Professional Women in Construction’s New York Chapter, a leading professional member association supporting women in the architecture, engineering, construction, and design fields. Gina has a passion for women stepping into their deserved space to lead. She joined the organization in 2021 with 18 years of ex…
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Alexandra Pony is an award-winning PR strategist and founder of PONY Communications. In 2023, the PR firm won Inc.’s Power Partner Award. With 15 years of extensive industry experience, Alexandra has worked with organizations ranging from startups to global entities known for cutting-edge technology and innovative solutions and leading AEC brands, …
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Lurdes Borges is Vice President of Marketing & Communication at dancker. She joined the interiors solutions provider following nearly 14 years of working with leading architects and designers in New Jersey. Today, she contributes to the success of the organization, its clients, and partners with strategic planning, compelling storytelling, and thou…
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Paulina Lopez is an author, speaker, business coach, consultant, and strategist with a background in finance, operations, strategy, human resources, and communications. Paulina is the CEO and Founder of The Business of WE (Women Entrepreneurs), a tight-knit, trusting, and supportive Mastermind community based in New York City. The Business of WE br…
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Marci Thompson is the Chief of Strategy and Growth at The Society for Marketing Professional Services. She leads the strategic direction for marketing, engagement, publications, and training, representing a dynamic network of more than 7,400 marketing and business development professionals from architectural, engineering, planning, interior design,…
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Alison Smith is the Vice President of Communications with STO Building Group. Alison serves as the “voice” for STO Building Group by helping the company tell its stories internally and externally. She spent several years as an editor and teacher before entering the AEC industry nearly 20 years ago. She has written and edited projects for dozens of …
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This Brand Groupies Podcast special episode is dedicated to our Brand Groupies 2nd Annual Fashion Funds The Fight for Cancer Cartel on Friday, April 28, 2023 from 12pm - 3pm at Nest located at 32 Mechanic St. in Red Bank, NJ.Cancer Cartel was founded by three cancer survivors, Shelly, Kerry, and Katy, with the important mission to provide financial…
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This special Brand Groupies Podcast episode is dedicated to our Brand Groupies X Cancer Cartel Spring Pop-up Shop event. We’ve partnered with Cancer Cartel to do a charity shopping night on April 28, 2022 from 5-8pm at Brand Groupies in Red Bank, NJ. Cancer Cartel was founded by three cancer survivors with the important mission to provide financial…
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Jen Person is the President and Founder of Jeneration PR, an award-winning public relations and creative studio. Her mentorship and direction as Founder of the Profitable PR Pros community has led thousands of international boutique PR agency owners to quickly scale their businesses to six-figures and beyond.www.jenerationacademy.comwww.brandgroupi…
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MK Larsen coaches leaders to use their voices to build a strong and authentic message to connect with their audience. She has over 15 years of experience training Fortune 500 leaders, TEDx Speakers, and growing businesses nationally. Her coaching is proven to help messaging be more engaging, authentic, and compelling. She has coached over 100 TEDx …
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DP Knudten- Brand Strategist, Podcaster, and Author of NONFICTION BRAND. DP has worked with some of the biggest—and smallest—brands in the business, including Coca-Cola®, The Athlete’s Foot, ClosetMaid, and Georgia-Pacific. DP cut his branding teeth in the trenches at McCann Erickson, creating a variety of work for Coca-Cola and their brands.https:…
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Mark Beal - the Gen Z Expert - is a an author, full-time professor at Rutgers University School of Communication & Information, and keynote speaker. Before authoring his most recent book, Engaging Gen Z, Mark served as a public relations practitioner and marketer for more than 25 years, developing and executing public relations campaigns for catego…
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Meet the Cancer Cartel - Kerry, Katy, & Shelly - 3 strong, female cancer survivors who founded a 501c3 non-profit that combines their passion for luxury fashion, beauty & lifestyle with funding for people fighting cancer. Cancer Cartel’s important mission is to provide financial resources and relief to those fighting cancer, and they are doing it i…
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Debra Rizzi is a partner and president of Rizco, a brand-led marketing agency, which she co-founded in 2000. She is also a partner and vice president of marketing of Plum Practicewear, a global gymnastics apparel company. She has over 20 years of experience in developing brand strategies.https://rizco.comhttps://brandgroupies.com/…
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Ali J. Taylor is the CEO and Creative Director of BelMarketing Design Studio. With the accelerated shifts in the way people are buying and selling today, many businesses are frustrated with figuring out how to market their business. They want the freedom to run their business and do what they do best. As a StoryBrand Certified Guide and HubSpot Sol…
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