Bästa Ahead Of The Game podcaster (2024)

1
The Evolving State of AI Search 1:02:22

9d ago1:02:22

1:02:22

There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing. Luke and host Will Francis look at how th…

1
Professional Services Marketing with Heart 59:28

23d ago59:28

59:28

How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal bra…

1
Understanding Your Audience with Rand Fishkin 1:03:50

1M ago1:03:50

1:03:50

In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures. Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best eff…

1
The Human Touch in AI Copywriting 1:12:52

2M ago1:12:52

1:12:52

AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch? In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison. S…

1
The State of GA4 Today 47:38

2M ago47:38

47:38

Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you? We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 wi…

1
The Value of Social Media Marketing 1:07:42

3M ago1:07:42

1:07:42

How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out…

1
Boost Your Career in 2024 55:44

3M ago55:44

55:44

Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job of developing your career. He talks with host ⁠⁠Will Francis about smart networking, working on your Linked…

1
Data Privacy in an AI Landscape 54:01

4M ago54:01

54:01

How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host ⁠Will Francis⁠⁠ has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations lik…

1
2024 Trends in Digital Marketing 1:25:38

4M ago1:25:38

1:25:38

Yes - it's that time. For our most popular podcast of the year! We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE). Jus…

1
AI with DMI: OpenAI Updates, Handmade AI Tools, Fabric Genie 49:55

5M ago49:55

49:55

The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, ⁠Will Francis⁠ is joined by SEO expert ⁠Danny Richman⁠. In Episode 2: recent changes to OpenAI, some hand…

1
Mindfulness in Marketing 49:20

5M ago49:20

49:20

Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host ⁠Will Francis⁠ has a fascinating conversation with Andrew Simon at SAP in Canada who works in marketing technology but has an official side hustle as a mindful…

1
How Useful is AI in Digital Marketing? 41:46

6M ago41:46

41:46

Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI? These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host Will Francis and Clark Boyd. Clark also tells us about his new AI-powered learning solution…

1
Get Started with AI in Marketing 49:01

6M ago49:01

49:01

We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host ⁠⁠Will Francis⁠⁠ through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, ris…

1
A Look Inside SGE 32:02

7M ago32:02

32:02

Is Google's Search Generative Experience (SGE) actually going to change the world of search?Google's new AI-powered search is still just in Beta, and only avaiable in the US, Japan, and India (as of now) but we wanted to get some insights into it to share with you. Lindsey Schrant, a senior SEO manager with Neil Patel Digital joined host Will Franc…

1
Mental Wellness for Social Media Pros 53:55

8M ago53:55

53:55

If most of us feel overwhelmed by social media, how does the owner of a social media agency manage to stay balanced? In this episode, Will Francis chats with Zack O'Rourke of Social Directions agency to find out more. They dig into how he keeps and promotes efficiency, deals with his team and with clients, develops the creative juices, and still fi…

1
Success in Destination Marketing 44:18

8M ago44:18

44:18

EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stor…

1
Scaling Business Beyond Borders 45:07

9M ago45:07

45:07

Building a business across international borders brings a host of challenges, from staying on top of international legislation and regulations to being mindful of cultural norms and nuanced differences in customer expectations. After all, if you don’t understand your customers, you may say the wrong thing. Successful internationalization of a busin…

1
The Importance of UX in Marketing 53:02

10M ago53:02

53:02

User Experience - UX - can be a mystifying term for many. Is it about design, or customer interface, or strategy? It's actually all of those things, along with learning to make commerical decisions based on real customer data. Brian Herron of award-winning UX agency Each&Other joins Will Francis⁠ for a eye-opening discussing exploring the prcoess t…

1
AI with the DMI: Google integration, ChatGPT plugins 27:31

11M ago27:31

27:31

The AI space is where it's at - so we've launched this series to cut through the noise. We're going to talk about tools and devlopment and what it means for digital marketers and what you can do about it. Our regular host, and digital marketer, Will Francis is joined by SEO expert Danny Richman. This week they're talking about where search and AI i…

1
Update! New AI Series Coming 1:12

11M ago1:12

1:12

We're about to launch a new series within the podcast! Its' called AI with DMI and it'll be a regular chat between Will Francis and SEO expert Danny Richman - a smart, intelligent chat that will cut through the noise about AI and see how it really relates to digital marketers. Have a listen, in the meantime to our earlier podcast on The Impact of G…

1
GA4 in Action 44:42

11M ago44:42

44:42

Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!! In this bonus episode of the DMI podcast, host Will Francis gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Serge…

1
How To Be a Professional 53:58

11M ago53:58

53:58

What does it mean to be a professional in the working world today? According to executive coach Kevin Reid, "it's not just doing your job well. It's having the capability and the ability to be self aware. And to be in command of every aspect of your working life and be comfortable in yourself. It takes practice and it takes failure." Listen to more…

1
How Ad Creatives Work 1:06:38

12M ago1:06:38

1:06:38

Before we tell you about this week's episode - check out our podcast survey and be in with a chance to win an Amazon voucher! Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) cre…

1
Driving SaaS Growth with B2B Marketing 54:43

1y ago54:43

54:43

Want to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director before there was even a full product to sell, from essentially the beta stage. A ⁠⁠⁠transcript of this episode…

1
Digital Transformation in Action 22:21

1y ago22:21

22:21

This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host ⁠⁠Will Francis⁠ about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn. A ⁠⁠transcript of this episode⁠⁠ i…

1
Emotional Wellbeing in the Workplace 53:22

1y ago53:22

53:22

We can never stop finding new ways to achieve that all-important balance between life and work, so in this episode host ⁠Will Francis chats with an expert on the issue, with unique experience and insights into dealing with modern work pressures. Catherine Mooney works in the pyschological health team at a multinational social media company in Dubli…

1
Marketing with Webinars 51:24

1y ago51:24

51:24

In this episode we look at how webinars can be included as part of your overall digital marketing strategy. Host Will Francis is joined by Hannah Scherer, head of marketing at webinar and events platform Big Marker to talk about how webinars and live or recorded events can help nurture your audience and enhance your brand value. Hannah also feature…

1
The Impact of GPT on Marketers 35:33

1y ago35:33

35:33

Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities? This episode features digital t…

1
Why is Branding Important? 54:09

1y ago54:09

54:09

A brand is every interaction someone has with your business. Your brand identity is one part of that. Host Will Francis chats with Jason Byer of Crowdspring about what businesses of all levels, B2B or B2C, need to think about when approaching their branding, elements of authenticity and trust, and trends he sees coming down the line - like personal…

1
Running a Modern Agency 49:09

1+ y ago49:09

49:09

On the first episode of this bright new year, host Will Francis welcomes Rhoan Morgan to the show. Rhoan is founder and CEO of the MarTech agency DemandLab, host of Revenue Rebels podcast and a monthly columnist for CMSWire. "Saying no is actually one of the most important things you have to learn because the agency will die unless you are quite sp…

1
Successful Social Selling 49:13

1+ y ago49:13

49:13

Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie and Sean discuss their original research, which Sean worked on while undertaking his master’s dissertation under Julie’s supervision…

1
2023 Trends in Digtal Marketing 49:04

1+ y ago49:04

49:04

It's here! Our roundup of 11 experts across digital marketing with their insights on what to look out for in 2023. Here's just some of the things they see coming up that marketers of all levels need to think about: the need to address cost of living crisis, a shift within infuencer marketing, social media going back to its roots and seeing some dec…

1
Market Research 101 45:44

1+ y ago45:44

45:44

How do brands know what their audience thinks or expects? By asking them, of course! That's the role of an insights expert like Katrina Noelle, founder of KNow Research . She joins Will Francis on the podcast to explain how that asking is done, and all that happens from that initial point of contact through to the all-important final insights - and…

1
Integrate Your Email Marketing 47:47

1+ y ago47:47

47:47

Email marketing has been around for a while, but it’s still the ideal channel to span the entire marketing funnel. And it’s free! In this episode, host Will Francis talks to Head of Digital Marketing at Drift, Caitlin Seele, on how we can integrate email marketing with all other strategies and keep it as part of the overall conversation. They chat …

1
Digital Marketing Skills for Today & Tomorrow 36:47

1+ y ago36:47

36:47

What are the top skills you need today for a successful digital marketing career tomorrow? Should you be a generalist or a specialist? Is there still room for more traditional marketing skills? In this episode, host Will Francis chats with DMI's Chief Marketing Officer, Mischa McInerney about where she sees a clear need for marketing skills today, …

1
Creativity in B2B marketing 41:50

1+ y ago41:50

41:50

B2B marketing hardly comes to mind when discussing fun and creative practices in digital marketing. Is it because B2B marketing is just boring? Is there room for creativity in B2B marketing? In this edited episode, Host Will Francis brings you some of the most creative and unusual B2B marketing practices mentioned during his previous chats with B2B…

1
How to be More Productive 53:58

1+ y ago53:58

53:58

As we go back to the office or try out a hybrid working setup, staying productive while maintaining one’s mental health is as important as ever. In this edited episode, Host Will Francis brings you some of the best productivity tips and methods unearthed during his chats with some of our previous guests. Whether it’s using the Mind Map method, tryi…

1
Data Insights in Digital Marketing 45:49

1+ y ago45:49

45:49

As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression analysis, using R and Python, GA4 and GDPR, along with lots of interestin…

1
Creating Content for TikTok 44:58

1+ y ago44:58

44:58

Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don't know where or how to start? In this week's episode, podcast host Will Francis meets social agency Simply Social who work around the clock to stay on top of trends for their clients. General manager Peter Shannon and Olive Maher …

1
Data Protection 101 43:36

1+ y ago43:36

43:36

Many marketers are still confused when it comes to regulations around data privacy. While GDPR is the best known data regulation, it has been a catalyst for other data privacy developments around the world, from California to Singapore and Brazil. Your business is only as compliant as the least trained person on your team, so ongoing training of ex…

1
2022 Trends in Digital Marketing - Refocus 1:08:13

2y ago1:08:13

1:08:13

Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insights as they have proven to be still topical and pressing as ever. So, join host Will Francis and 8 experts and practitioners across the industry to look at where digital marketing is at in 2022 and ho…

1
Digital Marketing Career Kickstart - Re Air 43:04

2y ago43:04

43:04

With a war raging and an impending recession, many of us are reconsidering our career paths and/or development. So in this re-aired episode, you will get brilliant tips, key insights, and guidance on how to reflect on your career to make sure your career goals stay on track. Focussing on how to improve your personal or “soft” skills, host Will Fran…

1
A Chat About Chatbots 40:17

2y ago40:17

40:17

Ever considered how your business might benefit from using chat marketing? In this episode, host Will Francis meets Anna Tutckaia, head of marketing at ManyChat, to learn about where this fast-developing form of marketing is helping brands and customers. By building a chat platform on Facebook, Messenger or Instagram, you are essentially meeting yo…

1
Marketing for Tourism 43:27

2y ago43:27

43:27

Pack your suitcase out and get ready to explore a historic corner of eastern Canada! In this episode, host Will Francis chats with tourism marketer Neil McKenzie all about how he operates the Yarmouth & Acadian Shores site in beautiful southwestern Nova Scotia. Using CrowdRiff as a UGC aggregator they continue to explore an omnichannel approach to …

1
SEO & Omnichannel Marketing 55:50

2y ago55:50

55:50

This week's episode is an especially exciting one for us - it's the first to mark the June launch of our new Search Marketing course created in collaboration with Neil Patel. We're joined today by one of his expert team, Matt Santos, who is VP of Products & Strategy at Neil Patel Accel. He has a breadth of experience across organic and paid search …

1
The Importance of Digital Accessibility 49:30

2y ago49:30

49:30

Digital accessibility is more than a catchphrase, or a legal requirement – it’s a mindset that brands and marketers need to be much more aware of and consider building into their strategy. In this week’s episode, host Will Francis meets with Mark Miller and Cori Perlander of leading US-based accessibility consultancy TGPi. Cori shares her experienc…

1
Power up your Social Commerce 47:27

2y ago47:27

47:27

Host Will Francis is joined by Avocado Social founder Alison Battisby to discuss how marketers can take full advantage of the rise of shopping within social media platforms. From Instagram, Facebook and Pinterest to TikTok, consumers are becoming ever more used to shopping in these environments and they look at brands that are doing it well, how to…

1
Marketing for Nonprofits 48:48

2y ago48:48

48:48

In our 50th episode (!) we were delighted to be joined by Sheena Horgan of Drinkaware Ireland to discuss the differences, and commonalities, of nonprofit and corporate marketers. View the full transcript on our website. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts…

1
From Agency to Inhouse 44:21

2y ago44:21

44:21

In this episode host Will Francis chats with Ewoudt Cloete, PhD about his transition from working in an agency environment to running a team inside one of Africa's largest retailers, MassMart (part of the Walmart family). Ewoudt also discusses his academic background, experience as a DMI student and gives us an insight into digital marketing in Sou…

1
The Pulse of Healthcare Marketing 50:11

2y ago50:11

50:11

What are the traits and challenges of marketing within the pharmaceutical and healthcare space? Host Will Francis chats with David Hunter, veteran healthcare marker with Havas Lynx and now with his new venture, The Considered. They also look at how it worked to launch that agency's new brand during Covid. The Ahead of the Game podcast is brought to…

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