Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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Ever wish financial advisor marketing was easier? Tired of experimenting without results? Craving simple strategies that actually work? Press play and take notes – we’re about to level up how you market your financial services. Hey there! We’re Kendra and Taylor 👋… two marketing professionals with decades of real-life experience sharing proven strategies from two (very!) different perspectives. Taylor, as an advisor who tripled his revenue in the last three years, and Kendra, as an agency ow ...
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This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
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Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader ...
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Advice Line: When Your Marketing Targets Too Many Client Types (Eli Weissman)
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45:01Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you spending countless hours on LinkedIn but struggling to build an effective marketing funnel? Wondering how to best segment and target your ideal prospects? In this LIVE "Advice Line" episode, financial …
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Why That Worked #8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
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42:12Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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Why Engaging In Other s Content On LinkedIn Will Help You Grow
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13:01Many people focus solely on posting their own content, but if you’re not engaging with others, you’re missing out on one of the biggest growth strategies on LinkedIn.💡 Here’s why commenting on posts can be a game-changer:1️⃣ Exposure to New Connections – Every time you leave a thoughtful comment, you show up in front of that person’s audience. - Th…
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The Real Way To Boost Your Business Credibility
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27:22For the past 30+ years, Mitch has helped hundreds of speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews, boosting their credibility instantly, and aiding them to charge premium prices for their products and services. And, as a television show host on NBC Channel 3 Las Vegas, he knows what it has done…
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How to Write A High-Converting Email Sequence As An Advisor (Francesca McLin)
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50:28Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to create email marketing that actually converts prospects into clients? Do your email sequences feel disconnected or ineffective? In this episode, email marketing expert Francesca McLin sha…
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Why That Worked #7: Comedians—The Science and Strategy Behind the Funniest People on Earth
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39:17Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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Want Free Marketing Advice from Taylor & Kendra? (Spots Limited —Apply Now!)
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6:22Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you looking to improve your marketing so you can reach and help more of your ideal clients? Don’t miss your chance to join Taylor and Kendra on an Advice Line episode! Applications close on February 28, so…
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Why You Should Conduct One LinkedIn Poll Per Week
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11:37Consistency is key, and running a weekly LinkedIn poll can offer incredible benefits for your business and network. Here’s why you should start:1️⃣ You Need The Market Research- Polls provide valuable insights into your audience's thinking and help shape your strategy.2️⃣ It Engages Your Audience in a Different Way- Polls are an interactive and fun…
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Creating Wealth Through Real Estate
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28:27Jay Conner has been buying and selling houses since 2003 in a population of only 40,000 people with profits now averaging $82,000 per deal. He has rehabbed over 500 houses and been involved in over 118 million dollars in transactions. Jay has completely automated his annual 7-figure income business to where he works less than 10 hours per week in h…
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Advice Line: How To Focus Marketing When You're Split Between Two Niches (Thomas Cook)
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48:40Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to focus your marketing efforts while trying to serve multiple audiences? What if concentrating on one niche could accelerate your path to success? In this LIVE "Advice Line" episode, financ…
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Why That Worked #6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
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34:42Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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3 Posts To Publish On LinkedIn Each Week
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16:27🚀 Want to Level Up Your LinkedIn Content Strategy? 🚀 In today’s episode, I’m breaking down the 3 essential posts you need to publish to build authority, engage your audience, and increase your visibility on LinkedIn. 💡 Here’s the breakdown: 1️⃣ Video Post – This can be a short-form video, a LinkedIn Live, or a 2-4 minute direct upload from your com…
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The Business Dangers Of Identity Theft
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30:18Dr. Joan is a seasoned expert in addressing modern life's spiritual and practical challenges. With over 40 years of experience, she has helped individuals heal and thrive through her unique blend of holistic wisdom and grounded solutions. Holding a Doctor of Chiropractic (DC) degree and an MS degree in counseling, Dr. Joan transitioned from her wid…
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Advice Line: How To Focus Your Marketing When Your Niche Is Too Broad (Phil Weiss)
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34:49Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to find clarity in your marketing message? Not sure if your niche is too broad or your content isn't resonating with your ideal clients? In this LIVE "Advice Line" episode, financial advisor…
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Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human
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40:01Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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How To Create An Engaging Image Text Post On LinkedIn
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12:28Are Your LinkedIn Posts Getting Scrolled Past? Here’s How to Make Them Unforgettable! 🚀 Posting on LinkedIn is more than just sharing your thoughts—it's about creating content that stops the scroll, sparks interest, and establishes your authority. Here's a simple, 6-step formula to help you craft posts that drive engagement and showcase your expert…
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Don Lazzari is President of Delivering Value, a sales performance consulting company that focuses on helping entrepreneurs and their companies sell more effectively and build sales teams that deliver growth. Since 2010, he has worked closely with a wide variety of organizations in software and technology, advanced analytics, manufacturing, supply c…
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The Fastest Path to Growth: Leverage Other People’s Audiences
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19:53Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you trying to figure out which marketing strategy will give you the biggest bang for your buck as a financial advisor? Wondering how to attract qualified prospects without wasting time and resources on ine…
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Why That Worked #4: Football—Why It Became America’s Favorite Ritual
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35:26Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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The Honest Truth About The LinkedIn Algorithm
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12:46What You Really Need to Know... If you’ve been spending hours trying to crack the “LinkedIn algorithm,” here’s a reality check: 1️⃣ There isn’t just one algorithm – LinkedIn uses 12 different algorithms to determine what gets shown and where. 2️⃣ They change constantly – Every 60 minutes! Trying to “stay ahead of the curve” is like chasing the wind…
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How Healing Your Trauma Can Sky-Rocket Your Business
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46:26Alyse Bacine is a Breathwork and Trauma expert with 23 years of experience and the CEO of Alyse Breathes LLC. She has her Master’s Degree in Counseling Psychology, certifications in both Social Emotional Learning and Mindfulness Practices, and an extensive mental health background where she served as a school counselor for 10+ years and received a …
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Advice Line: How To Build A Scalable Referral Marketing System (Eric LaNier)
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41:42Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to grow your financial advisory practice beyond your warm market? Wondering how to create predictable, scalable marketing results? In this LIVE "Advice Line" episode, financial advisor Eric …
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Why That Worked #3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
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25:39Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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How To Grow Your Email List On LinkedIn
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11:40If you’re not leveraging LinkedIn to grow your email list, you’re leaving connections—and conversions—on the table! Here's how to turn your profile into a lead-generating powerhouse: 1️⃣ Optimize Your LinkedIn Background Banner: Your banner is prime real estate to showcase your personal brand. Use it to communicate who you are, what you offer, and …
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The Business Edge: Sales, Leadership, and Relationships
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38:02Jerry is the CEO of DELTA POINT in Scottsdale, Arizona. DELTA POINT works with company leaders to implement innovative ways to market and be effective in today’s crowded marketplace. Their client list includes 20 of the top 100 companies in the world. Jerry was Vice President and General Manager of Hoechst Pharmaceuticals prior to its merger with M…
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Advice Line: What To Do When Your SEO Traffic Drops (Matt Hylland)
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48:40Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Is your SEO strategy feeling like a black hole of time and effort? Are you questioning how much energy to invest in organic search when traffic starts to decline? In this LIVE "Advice Line" episode, financial …
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Why That Worked #2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
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31:34Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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How Many Sales Calls Can You Really Book Per Week on LinkedIn?
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15:10Gone are the days of booking 20-30 weekly calls through LinkedIn. The reality? The average is about 3-5 sales calls per week—and that’s if you’re using LinkedIn effectively and authentically. Here’s the truth bomb 💣: 🚫 Automated software is NOT the answer. Tools that auto-connect and message on your behalf might sound like a shortcut, but they’re a…
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From Debt to Impact: Building a Multi-Million Dollar Business with Purpose
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26:55Jeanne Omlor is a Business Strategist, multi 7-figure Online Business Coach, and Certified Servant Leadership Executive Coach. At 54 years old she was a solo parent in deep debt and got herself online and to $1M in 17 months, without ads, and has since scaled to multi-millions in 5 years. Her company has helped almost 500 businesses to thrive onlin…
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How to Handle Marketing Overwhelm: 5 Steps to Simplify Your Strategy
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38:59Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Is marketing overwhelm holding your firm back from real growth? In this episode, we tackle the challenge of marketing overwhelm and reveal how focusing on fewer, more effective strategies can actually accelera…
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Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea
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26:01Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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What Should Your LinkedIn Strategy Be in 2025?
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13:32As we enter a new year, it’s time to rethink our approach to LinkedIn. The platform is no longer just a digital resume—it’s a dynamic space for building relationships, establishing authority, and growing your business or career. To make the most of LinkedIn in 2025, your strategy needs to go beyond collecting connections and posting sporadically. H…
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How To Age Well and Thrive Naturally
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35:01Kimberly Verbeke is your go-to guide for holistic wellness and vitality. As a naturopathic practitioner, health coach, and dedicated athlete, she aims to empower you to reclaim your health and live your life at the highest level. With expertise in regenerative medicine and a focus on aging well, she's here to help you unlock your body's natural a…
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How To Avoid Getting Your LinkedIn Account Blocked
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15:21🚨 Protect Your LinkedIn Account from Getting Blocked! 🚨 LinkedIn is one of the most powerful tools for building your professional network and generating leads, but did you know there are easy ways to get your account flagged or even banned accidentally? 😱Here are 3 simple steps to keep your LinkedIn account safe and secure: 1️⃣ Avoid Automated Soft…
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Why That Worked PREVIEW—A New Podcast You Can’t Miss
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6:09BIG NEWS! Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s …
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Could Hypnotism Be The Missing Piece To Your Success?
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27:58Ryan Christensen is a professional hypnotist specializing in peak mental focus and performance. He’s worked with hundreds of high-achievers and neurodivergent professionals to radically transform their mindset, and shift their subconscious beliefs towards inevitable success. Ryan’s analytical skills and deep insights into the human mind helped him …
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#188: Our Final Episode of Marketing Made Simple—A Celebration of Gratitude and Growth
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33:56All good stories must come to an end. After 3 incredible years of helping you create clear marketing that works, this is the final episode of the Marketing Made Simple Podcast. But instead of a somber goodbye, we’re closing this chapter with full hearts and deep gratitude — for you, our Hero Makers. To help us close this last episode with wisdom an…
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What To Look Out For When Hiring A LinkedIn Coach or Consultant
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16:14LinkedIn is a powerful platform, but hiring the right coach or consultant to help you maximize its potential can make all the difference. Before you invest your time and money, make sure you’re evaluating them based on these TWO key factors: 1️⃣ Personal Recommendations: 🔍 How many recommendations do they have on their profile? 🔍 How recent are tho…
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Holistic Leadership Coaching: Transforming Executives with Dr. Christopher Larsen
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30:57Christopher Larsen, author, coach, mentor, and public speaker, combines extensive executive expertise with a Ph.D. in Holistic Life Coaching to guide high-level professionals, including directors, VPs, and C-suite executives. Specializing in transformative growth and leadership development, he designs his programs to meet each leader's unique chall…
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Advice Line: How To Turn Website Traffic Into Client Growth (Preston Cherry)
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40:35Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are your website and social media call-to-actions falling flat? Struggling to convert visitors into prospects and clients? In this LIVE "Advice Line" episode, financial advisor Dr. Preston Cherry asks us to he…
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#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
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17:42Marketing that truly connects starts with understanding your customer’s journey—and knowing how to show up as their guide. As part of our replay of last year’s 5 Minute Marketing Challenge, we’re revisiting one of the most powerful concepts in the StoryBrand framework to help you bring clarity and confidence to your messaging. In this replay of epi…
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Never Automate These 2 Things on LinkedIn
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10:55LinkedIn is a platform for building real, authentic relationships. While automation can save time, there are two things you should never automate if you want to stand out and make genuine connections. Here’s the truth: If you don’t know the person, skip the note and just hit “Send.” A blank request often feels more natural than a generic or overly …
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From Professional Soccer to Successful Entrepreneur
29:47
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29:47With over 12 years of experience in Brazil's marketing and advertising agencies, Pedro combines his winning mentality from his days as a professional soccer player with a robust entrepreneurial spirit. Known for his dedication, commitment, and ability to foster teamwork, Pedro excels in creating collaborative environments that drive success. His hi…
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Advice Line: How To Generate Consistent Leads As A New Firm (David Edmisten)
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34:51Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to generate consistent leads for your new financial advisory firm? You're not alone. In this LIVE "Advice Line" episode, David Edmisten of Next Phase Financial Planning asks us how to consis…
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#186: 5 Minute Marketing Challenge—Solve Your Customer’s Problems
17:48
17:48
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17:48As the holidays bring a whirlwind of demands, it’s easy to lose sight of what your customers really need. That’s why we’re replaying one of our most popular episodes from last year’s 5 Minute Marketing Challenge! This series is all about quick, actionable strategies to simplify your marketing and stay impactful—even when life feels chaotic. In toda…
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Important LinkedIn Updates You Need to Know About (as of December 2024)
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13:08LinkedIn continues to evolve, shaping how professionals connect, engage, and grow their networks. As we close the year, three major updates are changing the platform dynamics. If you want to stay ahead of the curve and make the most of your LinkedIn strategy, here’s what you need to know:1. LinkedIn Audio Rooms Are Going Away2. Posts With Selling, …
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Why You Shouldn't Wait To See The World
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30:47Since 2008 (16+ years) Ralph Velasco has been a full-time travel photographer and international tour organizer, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.)When not traveling, Ralph is based in Chicago. However, he's been location-independent fo…
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The Hidden Risks of Relying Solely on Client Referrals
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39:02Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Is relying solely on referrals putting your advisory firm at risk? In this episode, we challenge the common belief that referrals alone are enough to sustain and grow your practice. We explore the potential pi…
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#185: 5 Minute Marketing Challenge—What Do My Customers Want?
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19:14As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the 5 Minute Marketing Challenge! Originally released last year, this series is designed to help you cut through the noise with simple, actionable tips you can implement in just …
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The Missing Ingredient In Your LinkedIn Strategy
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12:39You’re posting consistently, sharing insights, and building your profile—but are you truly connecting? LinkedIn's biggest key to success isn’t just about what you post but how you engage with your network. Here’s what many people miss: LinkedIn is a two-way street. If you’re not actively building relationships, you leave opportunities on the table.…
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