207: Hour of Day Report + Target Impression Share Bidding + Broad Keywords Working Better

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Av Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts, Chris Schaeffer, and Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts upptäckt av Player FM och Player FMs grupp - upphovsrättigheterna ägs av publiceraren, inte Player FM. Ljudet streamas direkt från deras servrar. Tryck på Prenumerera knappen för att hålla koll på uppdateringar i Player FM, eller klistra in flödets webbadress i andra podcast appar.

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Show Notes:
On today’s question and answers episode the guys answer questions about what hidden metrics they look at to improve performance, their experiences with target impression share bidding and if they use automated bids to get a feel for a campaign before switching to manual, and if they’ve ever experienced a broad keyword campaign working better than an optimized campaign with tighter keyword match types.
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260 episoder