Episode #17 – In Conversation with Cláudio Rodrigues, Imagineer

ControlUp Community Radio

Tune in for Episode #17 of ControlUp Community Radio, where host Douglas Brown engages with Cláudio Rodrigues, an end-user computing (EUC) pioneer with over 25 years of experience. Cláudio has shaped the industry through his work with companies worldwide, helping to define strategies that impact millions of users today.
In this episode, Cláudio shares his journey through the evolution of EUC, from the early days to today's flexible, secure, and scalable desktop solutions. He offers insights into the current roadblocks, how technologies like Microsoft AVD and Cloud PC measure up, and why DEX (Digital Employee Experience) has become a critical factor in modern computing environments.
Key discussion points include:

• The evolution of EUC: What's changed and what challenges remain
• Technical roadblocks in delivering scalable, secure desktops
• Microsoft AVD and Cloud PC – strengths, weaknesses, and future potential
• Why DEX is essential today, and how solutions like ControlUp optimize it
• The impact of DEX on productivity and retention
• Key factors in selecting the right platform: Citrix, VMware, Cloud PC, and more
• Cláudio's advice for future-proofing desktop solutions in an evolving IT landscape

Whether deep into EUC or new to the concept of DEX, Cláudio's insights are invaluable for anyone interested in optimizing IT environments and preparing for the future of work.
Learn more:

• Learn more about ControlUp
• Join the ControlUp Community here

About Cláudio Rodrigues
Over 25 years of experience in the hosted desktop business (now known as 'Desktop-as-a-Service'). Started several companies in this market (terminal-services.net, TSFactory) and successfully developed them into profitable enterprises, consistently delivering unique, easy-to-use, and affordable tools in the EUC space.
Cláudio has helped several well-known companies in this space with their vision and product strategy, leading to several large OEM deals with very large manufacturers and acquisitions.
In Canada, Claudio owned IQBridge Inc., a Citrix partner specializing in delivering solutions to enterprise-class customers and government agencies.
Author of "DaaS - The Complete Guide" and "RDS - The Complete Guide," both available and highly rated on Amazon.
A well-known speaker at conferences like BriForum and E2EVC. They are now contributing directly to Goldman's vision for the future of their end-user computing environment.

• Following Cláudio on Linkedin
• Follow Cláudio on X (Twitter)

About Douglas A. Brown

Douglas Brown is the VP of Community at ControlUp, where he plays a pivotal role in invigorating the company's customer and partner base. His responsibilities include cultivating and expanding the ControlUp Community.

As VP of Community at IGEL, Douglas Brown grew their community to 9,000 members with 330,000 messages, led the VIP Program with 45 experts, managed Technical Publications.

Doug was honored as Citrix's SE of the Year in 2002, received the Microsoft MVP award from 2005 to 2016, and earned the Citrix CTP and VMware vEXPERT titles. A regular speaker at industry events, he has been an active author for two decades.

Mr. Brown was awarded a US Patent relating to "social content management," US#8903912.

Mr. Brown hosted the #1-rated EUC podcast show, DABCC Radio.

• Conntect with Douglas on X
• Contact with Douglas on LinkedIn