))
114 - Should you call your business 'vegan'?
Manage episode 398311126 series 2831692
Innehåll tillhandahållet av David Pannell. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David Pannell eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?
In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?
Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe
Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!
---
🌱✊Is your vegan business your activism?
Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com
🙏With thanks to our sponsors:
🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk
📖 The Vegan Publisher: Transforming business owners or entrepreneurs into bestselling authors. www.theveganpublisher.com
📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com
🌳Mindful Wealth: Mindful Wealth is different, and by working with us you’ll make a difference with your money. Website www.mindfulwealth.uk
132 episoder
Dela
