238: Exploring the possibilities that come with today’s Reputation Economy, with personal brand coach, Bec Sands

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According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset.

We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now the biggest asset we have.

The way I look at it: why wouldn’t you want to put your best foot forward? Why wouldn’t you want to influence the perceptions that people have of you? Not in a slimy and fake way, but with authenticity, by adding value and serving others.

The possibilities for those individuals who understand the power of reputation, and are able to grow their brand in a genuine way: they’re endless.

But there are roadblocks many of us have. Some people have issues with clarity in how they want to show up in the world. Others have limiting beliefs that hold them back.

We can create a pathway for ourselves: we can take control of our professional lives, and influence in a positive and genuine way how people perceive us. That’s the theme for today’s episode.

My guest today is BEC SANDS, who helps exceptional people build personal brands and stand out as the go-to thought leaders in their fields of expertise.

Bec and I explore the possibilities that come with being a thought leader or recognised expert.

There are roughly two parts to our conversation:

(1) mindset and clarity, and

(2) the opportunities that come with being an active participant in today’s reputation economy.

In terms of mindset, we unpack the various roadblocks and how people can overcome them. These limiting beliefs include an unwillingness to change, imposter syndrome and the pursuit of perfectionism.

We also chat about making the jump from career to running a personal brand-based business with the ability to work from anywhere.

Along the way Bec shares her story how live-streaming every week on Instagram helped her overcome her reticence about appearing on camera.

If you're wanting to take your thought leadership journey more seriously, this episode is for you!

CONNECT WITH BEC:

• Website
• LinkedIn
• Instagram

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