Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Innehåll tillhandahållet av Jesse Ness. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jesse Ness eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Liknande The Ecwid E-commerce Show
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
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continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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Exploring SMS for Ecommerce Marketing
Manage episode 320708783 series 2475606
Innehåll tillhandahållet av Jesse Ness. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jesse Ness eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Join the Ecwid Ecommerce Show hosts Jesse and RichE as they chat with Ryan Wood, founder of a growth and media strategy Woodmill Strategy.
Listen to Ryan talk about the importance of a charted-out vision for your business, the difference between email and SMS marketing, chatbots, and more.
Developing a Vision for Your Business
The first thing that Ryan encourages business owners to do is to develop a vision for their business.
Growth strategies need something to anchor into. Create some targets: number of customers, how many of those customers you want to come back and make repeat purchases.
Email Marketing and SMS
With email, you can create automated sequences, such as cart abandonment emails, welcome emails, etc. SMS does pretty much all of the same things, just in a different medium.
When you look at the performance metrics between the two platforms, SMS almost always adds value in addition to email marketing.
Chatbots and SMS
SMS is on the rise, but chatbots are becoming less popular. The reason is that chatbots are dependent on third-party developers, unlike text messaging.
Benefits of SMS Marketing
With the recent iOS update, marketers no longer get open rates or click-through rates for iOS devices. That's a problem for email marketers, but it is not applicable to SMS marketing–you still get all of that data.
With SMS, people are more likely to open their texts and respond to them.
Like with email, you can build cart abandonment flows and welcome flows with SMS. But you don't have to create graphics as you do with emails.
The cost of SMS marketing can be as low as a penny per text message sent.
Follow Ryan Wood on LinkedIn: https://www.linkedin.com/in/ryan-wood-5802a258/
Ecwid Podcast on Ecwid
https://www.ecwid.com/blog/podcast
Ecwid Social Profiles:
Facebook:
https://www.facebook.com/ecwid
Instagram:
https://www.instagram.com/ecwid/
Youtube:
https://www.youtube.com/user/EcwidTeam
Twitter:
Pinterest:
https://www.pinterest.com/ecwid/
TikTok:
Jesse Ness Social Profiles:
LinkedIn:
https://www.linkedin.com/in/jesseness/
Richard “RichE” Otey Social Profiles:
LinkedIn:
https://www.linkedin.com/in/richardotey/
Twitter:
100 episoder
Dela
Manage episode 320708783 series 2475606
Innehåll tillhandahållet av Jesse Ness. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jesse Ness eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Join the Ecwid Ecommerce Show hosts Jesse and RichE as they chat with Ryan Wood, founder of a growth and media strategy Woodmill Strategy.
Listen to Ryan talk about the importance of a charted-out vision for your business, the difference between email and SMS marketing, chatbots, and more.
Developing a Vision for Your Business
The first thing that Ryan encourages business owners to do is to develop a vision for their business.
Growth strategies need something to anchor into. Create some targets: number of customers, how many of those customers you want to come back and make repeat purchases.
Email Marketing and SMS
With email, you can create automated sequences, such as cart abandonment emails, welcome emails, etc. SMS does pretty much all of the same things, just in a different medium.
When you look at the performance metrics between the two platforms, SMS almost always adds value in addition to email marketing.
Chatbots and SMS
SMS is on the rise, but chatbots are becoming less popular. The reason is that chatbots are dependent on third-party developers, unlike text messaging.
Benefits of SMS Marketing
With the recent iOS update, marketers no longer get open rates or click-through rates for iOS devices. That's a problem for email marketers, but it is not applicable to SMS marketing–you still get all of that data.
With SMS, people are more likely to open their texts and respond to them.
Like with email, you can build cart abandonment flows and welcome flows with SMS. But you don't have to create graphics as you do with emails.
The cost of SMS marketing can be as low as a penny per text message sent.
Follow Ryan Wood on LinkedIn: https://www.linkedin.com/in/ryan-wood-5802a258/
Ecwid Podcast on Ecwid
https://www.ecwid.com/blog/podcast
Ecwid Social Profiles:
Facebook:
https://www.facebook.com/ecwid
Instagram:
https://www.instagram.com/ecwid/
Youtube:
https://www.youtube.com/user/EcwidTeam
Twitter:
Pinterest:
https://www.pinterest.com/ecwid/
TikTok:
Jesse Ness Social Profiles:
LinkedIn:
https://www.linkedin.com/in/jesseness/
Richard “RichE” Otey Social Profiles:
LinkedIn:
https://www.linkedin.com/in/richardotey/
Twitter:
100 episoder
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Liknande The Ecwid E-commerce Show
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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Gå offline med appen Player FM !
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